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dotMobi Announces 2.0 Release of Award-Winning DeviceAtlas Mobile Device Database

Mobile development database from dotMobi will now include data from Sony Ericsson and Bango along with new enterprise support options

dotMobi, the company behind the .mobi Internet domain and mobiForge cross-platform mobile developer forum, today announced that the 2.0 version of DeviceAtlas — its award-winning mobile device database — is now available.

As previously announced, this 2.0 release moves DeviceAtlas from a "read-only" database to a "read-write" version with the introduction of a variety of technical enhancements, including automated phone capability tests, advanced search features and powerful graph options to generate insight into device data patterns along with the ability to download personalized versions of the database.

dotMobi has also received commitments for device data from a number of new contributors, including Sony Ericsson and Bango. Data from these providers has been adding to existing ongoing data updates from such mobile market-leaders as Nokia, Vodafone, Telecom Italia Mobile (TIM), Argogroup and Mobizoft.

"Less than a year after its introduction, DeviceAtlas has become the de facto resource for developers to use in creating device-aware content. That's why Bango is excited to join the ranks of mobile companies contributing device data to DeviceAtlas. By helping to get this information directly into developer's hands, we know that the quality of mobile sites will continue to soar and that the mobile Web will continue its explosive growth," said Ray Anderson, CEO and Founder, Bango.

Trey Harvin, CEO of dotMobi, said, "DeviceAtlas has quickly proved to be exactly what the mobile industry needed to help grow the mobile Web. DeviceAtlas is already the world's most popular mobile device database, with more registered users than any other similar product. And now, with the addition of data from Sony Ericsson and Bango, we have made the world's largest device database even larger, while improving the accuracy of the data with DeviceAtlas' unique community approach. Developers who build mobile sites using DeviceAtlas know that their content will work for consumers, no matter what their mobile phone is — even an Apple iPhone or RIM BlackBerry.

Enterprise licensing and support now available

While dotMobi will continue to offer free DeviceAtlas licenses to developers and extremely low pricing for smaller businesses, the demand that larger enterprises are showing for DeviceAtlas has led dotMobi to create special enterprise-level licensing and support to meet the unique demands of the largest Web sites on the market.

"We designed DeviceAtlas to be extremely affordable to even the smallest of developers and it will remain that way. But dotMobi has received an incredible number of requests from large corporate customers, who need higher levels of service, support, and licensing. To meet their needs, we've developed special enterprise-level licensing and support options," said Paul Nerger, Vice President of Advanced Services and Applications, dotMobi.

The new DeviceAtlas Enterprise License and Support Agreement will provide large Web-site owners with licenses that include unlimited site licensing of DeviceAtlas Premium Edition as well as higher service levels of support both before and after purchase.

More information on enterprise-level licensing and support options is available via email at contact@dotMobi.mobi. Information on DeviceAtlas 2.0 — including the free Web-based version and free, fully licensed version for developers — is available at http://deviceatlas.com.

About mobiForge
mobiForge — the dotMobi Developer Forum previously known as dev.mobi — is the world's leading resource for cross-platform mobile development. Focused on ways developers can best exploit the mobile Web and other technologies, the free dev.mobi forum makes a variety of style guides, discussion forums, articles, case studies and blogs available to its 18,500-plus members. mobiForge also builds and distributes leading-edge mobile development tools like the ready.mobi site tester and DeviceAtlas, the world's largest database of mobile device attribute information. For more information, see http://mobiForge.com.

About dotMobi
dotMobi (the informal name of mTLD Top Level Domain Ltd.), headquartered in Dublin, Ireland, is leading the growth of Internet use from mobile phones with the .mobi domain name. Unique among domain name providers, dotMobi ensures that services and sites developed around .mobi are optimized for use by mobile devices, so that on-the-go consumers can have confidence that a Web site will work on their mobile phones when using a .mobi address. dotMobi is backed by leading mobile operators, network & device manufacturers, and Internet content providers, including Ericsson, GSM Association, Hutchison 3, Microsoft, Nokia, Orascom Telecom, Samsung Electronics, Syniverse, T-Mobile, Telefonica Moviles, TIM, Visa and Vodafone. For more information on dotMobi domains and registration information, visit http://dotmobi.mobi. Visit the dotMobi blog at http://blog.mobi.

For more information, please contact:
Vance Hedderel
dotMobi
+1-703-485-5563
vhedderel@dotmobi.mobi

Danielle Siemon
Edelman for dotMobi (US)
+1-650-762-2947
danielle.siemon@edelman.com

Gareth Davies
Edelman for dotMobi (Europe)
+44-20-7344-1216
gareth.davies@edelman.com

About dotMobi

dotMobi

Headquartered in Dublin, dotMobi - a wholly owned subsidiary of Afilias Limited - is a worldwide leader in enabling the development & discovery of quality mobile content through innovative services, in turn helping businesses and individuals reach the world's billions of mobile phone users. dotMobi spurs mobile industry innovation by giving content providers the tools they need to ensure the Web will work on mobile phones with speed, accuracy and relevant content. (Learn More)

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