Domain Names

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CMO Offers Fresh View on New gTLDs: "They're a Channel, Not Just a Label"

Several years ago, I had a very interesting conversation with a talented marketing executive from Portland, Oregon who joined the DotGreen Community, Inc. Board of Directors. When I told him about the new gTLD program, which was then under development at ICANN, Dave Maddocks immediately understood the value of what new gTLDs would mean to all businesses that have an online location. more»

Ensuring Trust in Internet Governance

This week in Singapore, important decisions are being made about the future of the Internet at the Internet Corporation for Assigned Names and Numbers (ICANN) 52 conference. At stake are fundamental questions: Should the American people surrender stewardship over core technical functions that have preserved the open and neutral operation of the Internet since its inception? Should the Obama Administration cede this authority to an organization many consider to be non-transparent, unaccountable and insular? more»

We're Asking the Wrong Questions

In my role as CMO of .CLUB I get to speak about domain names at different events all over the world, and have been doing so for more than two years now. From stages and podiums at countless events I have heard the same comments and questions again and again, and in all that time it seems that very little has changed when it comes to the perceptions of the new domain extensions, the so-called "new gTLDs"... more»

Domain Names Overcoming Awareness Gap in Mainstream Media

One of the challenges faced by registries that are launching is that there is a large lack awareness of the new options being available -- to browse as internet users or to register a domain. In a recent survey conducted by the Domain Name Association, (TheDNA) (of which I am a member), people of varying aptitude and experience from the general population of 10 different countries were provided a series of questions about their browsing habits. more»

Bringing Multistakholderism Home, .US and the Stakeholder Council

2014 will be remembered as the year of the "multistakeholder model" on the Internet. NTIA demonstrated its commitment to bottom-up, multistakeholder Internet governance by committing to complete the transfer of responsibility for various technical functions -- known as the IANA Functions -- to the multistakeholder community. NTIA called on ICANN to convene the community to develop a transition plan to accomplish this goal. more»

ICANN: Our Top 3 Policy Priorities for 2015

2014 was a big year for us and for our clients. The new gTLD program forced us to rethink, reprioritize and implement new and different strategies to protect our brands online. The uncertainty largely behind us, and with more information at our fingertips about just how well (or not) brands are faring in the new environment, it's time to look forward to what we can do in 2015 to fix what's broken, throw away what's useless, fight for what's important... more»

IANA Transition Planning Proceeding in Fine Internet Style

Hundreds of individuals from across the Internet community have spent countless hours over the last several months crafting plans for the transition of the stewardship of the IANA functions from NTIA to the global multistakeholder community. The fruits of that labor have become highly evident within the past weeks, as two out of three components of the transition plan obtained the consensus of their communities while the third continued its intensive progress. more»

New gTLDs Show Promising SEO Performance

With the arrival of hundreds of new generic top-level domains (gTLDs), many marketers are excited that they can now get a web address that best describes their business or brand. For instance, a company in the organic business can now get a web address on .ORGANIC, or a brand that's all about passion and excitement can now get on .RED, etc. At the same time, many are also asking some important SEO related questions. more»

Google Unleashes Domain Name Registration Service

Kieren McCarthy reporting in the Register: "Google has launched its new domain-name management system, providing a clean and simple interface that will put it in direct competition with market leader GoDaddy." more»

DNSSEC Adoption Part 1: A Status Report

Where is the domain industry with the adoption of DNSSEC? After a burst of well publicized activity from 2009-2011 -- .org, .com, .net, and .gov adopting DNSSEC, roots signed, other Top-Level Domains (TLDs) signed -- the pace of adoption appears to have slowed in recent years. As many CircleID readers know, DNSSEC requires multiple steps in the chain of trust to be in place to improve online security. more»

The Empire Strikes Back: "New" Verisign Hums a Familiar Tune

Losing your monopoly must be hard. True, few companies ever experience that particular breed of angst, but if Verisign's reply to even modest success in the new gTLD marketplace is any indication, it must be very hard to say goodbye. We understand why they're worried... The quality of newly registered .COM names is dropping and has been for years. And there is nothing Verisign can do about it. So welcome to the fire sale. more»

The Real Facts About New gTLDs

Many with financial interests in new gTLDs, such as Donuts, have painted a rosy picture of how new gTLDs create greater availability of meaningful domain name options that the global masses have been waiting for. Their message seems to be: FINALLY, there is an alternative to .com in new domain extensions like .guru, .photography, .blackfriday and .tips. But, the reality is that we have always had options other than .com to choose from when registering a domain name. The challenge isn't choice, its relevance and credibility. more»

Early Data Suggests New gTLDs Perform Well in Search Environment

Internet addresses registered in new gTLDs are holding their own against -- and in some cases outperforming -- comparable addresses registered in legacy domains like .COM, according to new data that provides the best window yet into the operational functionality of new gTLD addresses. A question on everyone's mind in the run up to new gTLDs was: how would new domains perform in the wild against legacy domains on the key criteria of search? more»

Wait and See Approach on Abuse

Wait and see approach on abuse attracts ICANN Stakeholder attention: A few weeks ago I made a detailed argument as to why product safety applies to domains, just like it does to cars and high chairs. I also argued that good products equal good business or "economically advantaged" in the long run. Then I really made a strong statement, I said if we don't actively engage other Internet stakeholders -- those that interact with our products, we would eventually lose the opportunity to self-regulate. more»

Section 3.18 of the 2013 RAA: Reasonable Investigations, Appropriate Responses

Section 3.18 of the ICANN 2013 Registrar Accreditation Agreement (RAA) contains language requiring registrars to investigate and respond to abuse complaints. Nearly one year into the new RAA's effective period, what do we know about Section 3.18? If a person or entity wants to submit a complaint, what should they keep in mind? This article reviews the meaning of Section 3.18, how to leverage it, offers a list of do's and don'ts for complainants, and offers a few recommendations for registrars. more»