Domain Names

URL Shorteners, Domain Hacks and Quasi-gTLDs: What are ccTLDs Really About?

The Twitterverse is awash with catchy URL shortening services, which allow what would otherwise be long URLs to fit within the strict character limit of individual Tweets. Before the Twitter phenomenon really took hold, tinyurl.com was one of the more popular services; now much shorter options are available, using various Country Code Top-Level Domains (ccTLDs) which have the significant advantage of being only two characters after the last dot. more

ICANN Close to Final DAG for Top-Level Domains: Will Policy Concerns by New Applicants Be Resolved?

ICANN's plan to increase competition and bring innovation in the domain space by launching top-level domains (TLD) seems to be in full swing following the resolutions at the last ICANN Board retreat in Norway. However one area that seems unclear is who will take responsibility in determining the TLD winners. After years of continuous additions, retractions and amendments, the Draft Applicant Guidebook (DAG) is not yet finalized. However, the word in the ICANN community is that the TLD program launch will be in effect immediately after the ICANN San Francisco meeting held in March 2011. more

A Tempest in a Libyan Teapot

The .LY domain is Libya, and their government recently cancelled the registration of the short and snappy VB.LY, provoking great gnashing of teeth. If you direct your attention to the address bar above this page, you'll note that it's at JL.LY, equally short and snappy. The .LY registry started allowing two letter second-level domains last year, and there was a quiet land rush. Now they restrict those domains to people actually in Libya, but say they'll let us keep the ones we have. How concerned am I that they'll take my domain away, too? more

Reduce the Risk of URL Shorteners to Your Brand With Your Own TLD

A very real and potentially dangerous issue for brands is the continual reliance on obscure country code domains for URL shortening services. Recent reports have emerged that the country code domain .ly will no longer allow domains with 4 or less characters to be registered by users outside of Libya. What exactly does that mean for marketers that are using popular URL shorteners like bit.ly and ow.ly today? It means more risk. As a brand owner who is spending thousands or even millions of dollars on your social media campaigns, the solution is very simple - get your own top-level domain, and control your own destiny. more

ICANN Dressing Up for New gTLD Party in San Francisco

The ICANN Board met on September 24-25 2010 in Trondheim, Norway, to consider and act on the impediments still in the way of the new generic Top-Level Domain (gTLD) program. They passed a number of resolutions that provide very clear indications of how things are going. The short version is that the news is good for new gTLDs. ICANN is nailing down the final outstanding issues and the timetable is clearer than ever. more

Google Instant - Great for Top Internet Brands

In late September Google introduced Google Instant, an auto-complete algorithm that assists users in searching with greater speed. Google's new service predicts search queries in real time, can catch a mistake if the user mistyped and guides users to previously performed searches. This new service greatly benefits top brands on the Internet and those that have purchased key words and ad words; while it might not be as beneficial for companies with low website traffic or those that are not well known. more

10 Years Since the Internet Was Changed Forever

On Saturday, you were probably enjoying a quiet morning, sipping your coffee as you consumed headlines about news from New York to New Delhi. The headlines related to Internet business were probably much different than what you would have seen 10 years ago. Then, there were just 20 million domain names in use, ten percent of what is now our domain universe. But ten years ago, many of us in the industry weren't enjoying an easy morning with our coffee; we were harried from a sleepless night of poring over hundreds of pages that would constitute the first new Top-Level Domain (TLD) bids submitted to ICANN, ever. more

Are New TLDs Truly About Competition and Innovation or Is It to Make ICANN Rich and Powerful?

The ICANN Board resolutions adopted during the retreat in Trondheim, Norway on the 25th of September, 2010, painted yet another question mark for new Top-Level Domains (TLDs), despite its positive outlook. While the Board seems dedicated to resolve all the outstanding issues, applicants were still left in the dark in regards to some key issues that affect the economics of launching new TLDs. more

ICANN Board Retreat Results in Specific New gTLD Directives

Over the weekend, ICANN's Board of Directors met in Norway to discuss the fate of new generic Top-Level Domains (gTLDs). As a result of the meeting, two resolutions were passed related to new gTLDs. First, the Board resolved to recommend further actions based on comments recently submitted by the Governmental Advisory Committee. The second resolution directed the ICANN CEO to incorporate a number of items into the fifth version of the Guidebook including... more

U.S. Uses Domain Names As New Way to Regulate the Net

Governments have long sought ways to regulate Internet activity, whether for the purposes of taxation, content regulation, or the application of national laws. Effective regulatory measures have often proven elusive, however, since, unlike the Internet, national laws typically end at the border. Earlier this month, the United States began to move aggressively toward a new way of confronting the Internet's jurisdictional limitations - the domain name system. more