Domain Names

Domain Names / Featured Blogs

Could a Vanity URL Strategy with Your .Brand Be the Key to Supercharging Your SEO?

I feel incredibly lucky to work every day with some of the biggest, most recognised and most innovative organisations from around the world on developing strategies for their .brand TLDs. In this capacity, I also have the privilege to meet some of the most knowledgeable and forward-thinking experts in branding, digital marketing, web development and technology, to name a few. One such person is the brilliantly talented Matt Dorville. more»

Timing Is All: Cybersquatting or Mark Owner Overreaching?

Admittedly, timing is not altogether "all" since there's a palette of factors that go into deciding unlawful registrations of domain names, and a decision as to whether a registrant is cybersquatting or a mark owner overreaching, is likely to include a number of them, but timing is nevertheless fundamental in determining the outcome. Was the mark in existence before the domain name was registered? Is complainant relying on an unregistered mark? What was complainant's reputation when the domain name was registered? What proof does complainant have that registrant had knowledge of its mark? Simply to have a mark is not conclusive of a right to the domain name. more»

Market Flatlines After ICANN Introduces New gTLDs

The choices for consumers and business in Europe to get themselves online have never been so great. Social media, apps and blogsites all have made a lasting impression, and we are now in an increasingly crowded market with the addition of hundreds of new gTLDs. So how has all this affected growth and market shares among domain names in Europe? more»

Thoughts on the Proposed Copyright Alternative Dispute Resolution Policy

A proposal from the Domain Name Association (DNA) would provide copyright owners with a new tool to fight online infringement -- but the idea is, like other efforts to protect intellectual property rights on the Internet, proving controversial. The proposed Copyright Alternative Dispute Resolution Policy is one of four parts of the DNA's "Healthy Domains Initiative" (HDI). more»

Narcotics Traffic Is Not Part of a Healthy Domain System

A stack contrast is emerging within the DNS between providers who tolerate blatantly illegal domain use and those who do not. Our study, just published here focuses on five U.S.-based providers, their policies, and their response to reports of opioid traffic within their registry or registrar. There are many providers, not covered here, who removed hundreds of domains selling opioids and I applaud their efforts. more»

Healthy Domains Initiative Isn't Healthy for the Internet

We had high hopes that the Domain Name Association's Healthy Domains Initiative (HDI) wouldn't be just another secretive industry deal between rightsholders and domain name intermediaries. Toward that end, we and other civil society organizations worked in good faith on many fronts to make sure HDI protected Internet users as well. Those efforts seem to have failed. more»

How to Suspend a .US Domain Name

Although rarely used, the usTLD Rapid Suspension Dispute Policy (usRS) allows a trademark owner to seek the suspension of a domain name in the .us country-code top-level domain (ccTLD). The usRS has many things in common with the Uniform Rapid Suspension System (URS), which applies to domain names in the new generic top-level domains (gTLD). more»

Websites Are Dead. Long Live Websites.

Remember not very long ago when social media experts were preaching the value of a Facebook page over a website? It was not uncommon to be told to dump your website altogether in favor of a Facebook page and Twitter feed. Why bother with HTML when you could simply hashtag your way to global success? My how times have changed. more»

Domain Name Association Outlines Healthy Practices as Part of Key Initiative

The domain name system is in good health. But it's about to get even better. The Domain Name Association (DNA), the Internet domain industry's trade association, undertook an effort in 2016 it named the Healthy Domains Initiative (HDI). It's an ambitious, self-motivated effort to build on the DNS' already secure and stable platform and meet select challenges head-on, before they develop. more»

Next gTLD Round - A Seven Year Itch?

Five years ago today, the ICANN Board committed to opening a second application window for the New gTLD Program as expeditiously as possible. The same resolution also directed the ICANN CEO to publish a document describing the work plan required prior to initiating a second application window. Ask a Board member or ICANN staff when they expect the next application window to open, and they will inevitably suggest 2020 -- another three years away. more»