Jeffrey Sass

Jeffrey Sass

Chief Marketing Officer, .CLUB Domains
Joined on February 5, 2015 – United States
Total Post Views: 24,756

About

Jeff has over 30 years of experience in the technology and entertainment industries and has co-founded several start-ups including mobile commerce pioneer BarPoint.com in 1999.  As Vice President, Chief Evangelist at Myxer from 2007 to 2012 Jeff played a significant role in growing the mobile entertainment company into one of the top 15 mobile websites in the U.S. He is a Co-Founder of EntrepreneurWiki, and Social Object Factory.  Jeff joined the .CLUB team in March 2012, and has led the company's marketing efforts throughout the process of acquiring and launching the .CLUB top level domain.  Jeff has also written and produced for film and television and has a deep understanding of the content business that is unique for a tech executive.

A graduate of Cornell University, Jeff is a frequent speaker and panelist on domain names, mobile marketing, digital music, entrepreneurship and social media. He has also been an online instructor for the University of San Francisco’s Mobile Marketing Program. Jeff has had articles published in AdAge, Forbes, DMNews, Mobile Marketer, iMedia Connection and others. He is a co-host of the Cast of Dads podcast and has written regularly for a number of blogs including Dadomatic.com, SocialNetworkingRehab.com, and his personal blog, Sassholes! He also served as an Intel Advisor and Sony Digidad.

Featured Blogs

New Report Uses Media Impressions as a Measure for New TLD Usage and Success

With so many new domain extensions now available in the online space, it is very hard to measure the success of an individual TLD (Top Level Domain). There have been various methods used, such as total domain registration count, hosted live sites in the Alexa top-million, premium domain sales, aftermarket value, etc. Many of these metrics do help in understanding a new extension's progress, however, top-line registrations alone do not tell a complete story. more

Have New Domains Had Our Twerking Moment?

There's a lot of .buzz about Google's new holding company, Alphabet. From .NYC to .London to .Tokyo the "new Google" story is making .news everywhere, as the .media large and small speculates on what it means for the .online and .tech industries, and beyond. After all, as one of the .top brands and companies in the .world, when Google makes a move it can have .global impact. more

We're Asking the Wrong Questions

In my role as CMO of .CLUB I get to speak about domain names at different events all over the world, and have been doing so for more than two years now. From stages and podiums at countless events I have heard the same comments and questions again and again, and in all that time it seems that very little has changed when it comes to the perceptions of the new domain extensions, the so-called "new gTLDs"... more

Topic Interests

New TLDsDomain NamesWeb

Recent Comments

We're Asking the Wrong Questions
We're Asking the Wrong Questions
We're Asking the Wrong Questions

Popular Posts

Have New Domains Had Our Twerking Moment?

We're Asking the Wrong Questions

New Report Uses Media Impressions as a Measure for New TLD Usage and Success