Advisor, Professional Services at Neustar Inc.
Joined on May 7, 2014
Total Post Views: 24,717
Ryan Baker is an Industry Consultant for Neustar, where he provides highly specialised technical and policy support to clients.
Having been involved with the development and rollout of new Top-Level Domains from the beginning, Ryan offers clients a valuable source of knowledge on every facet of the program. His technical prowess and intricate understanding of the program has seen Ryan become a highly knowledgeable advisor to our clients who seek to develop business plans that ensure they achieve a suitable and appropriate return on investment.
Ryan's acumen for strategic consulting is best demonstrated through his achievements during the new Top-Level Domain application period. Throughout 2011 and 2012, Ryan was an integral member of the team that prepared 42 applications. His guidance and industry counsel were pivotal in developing both the application framework and individual applicant business models, while his technical expertise on Registry systems helped our clients receive some of the highest marks possible on the technical components of their applications.
I think it's fair to say that quite a few people -- both within the domain name industry and beyond -- have an opinion on whether the new TLD program is succeeding or struggling. But are things really all that bad? Are we forecasting doom before it has really had a chance to run? Crunching the numbers... Let's consider the (relatively short) history to this point and take a look at some statistics. more»
There are some surefire ways to get channel engagement and drive registrations, but doing what everyone else is doing is not going to cut it in the world of new TLDs. Successful Registrar engagement requires an investment of time far in advance of what some Registry Operators appear to be expecting, both in terms of ongoing relationship management as well as continually providing tools which make it easier for Registrars to sell your extension over other TLDs. more»
ICANN have taken a solid stance in regards to contention sets, with those yet to be resolved soon to be forced into auctions of last resort in the coming months. As expected, this has increased the velocity of private settlements between applicants, either via deals or private auctions. It seems like most applicants (wisely) don't want to see their funds going into ICANN coffers unnecessarily. more»
The new Top-Level Domain (TLD) program was designed from the outset to enhance competition and foster innovation. It was a great result for the wider industry to see approximately one-third of the applications received by ICANN submitted by some of the world's largest companies seeking to own and operate their own .brand TLD. Even with organisations such as Apple, Citibank and IBM applying for their respective TLDs, scepticism remained on the potential for .brands to succeed. more»