Vice President of Communications and Marketing, FairWinds Partners
Joined on February 29, 2012
Total Post Views: 13,064
| About |
Yvette oversees FairWinds’ Communications and Marketing team, developing outreach strategies and managing their implementation. To do this, she works closely with FairWinds’ Managing Partners and business development specialists to better understand clients’ needs and communicate the ways FairWinds can meet them. She also serves as the Director of Communications and Marketing for CADNA, where she helps develop communications plans and meets with government representatives to advocate for better Internet governance. This dual role suits her well, as Yvette graduated from Georgetown University with a B.A. in English and Government. Yvette has a Master of Arts in Liberal Studies, with a concentration in Social and Public Policy, also from Georgetown.
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A recent kerfuffle around Italian chocolate and confectionery producer Ferrero SpA and fan Sara Rosso is the latest example of how important it is for companies to consider carefully the domain and user names they decided to reclaim. Sometimes, enforcing trademark rights online can go really wrong, really quickly. In 2007, Ms. Rosso chose February 5 to be "World Nutella Day" - a time when "Nutella Lovers Unite for One Day!" She built a web presence around Nutella Day that included a nutelladay.com website. more
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