John Matson

John Matson

Co-Founder and COO of Architelos
Joined on July 11, 2011 – United States
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John Matson is the co-founder and COO of Architelos. Mr. Matson has advised Fortune 500 companies on cost structures, margin enhancement and implementation of new growth-oriented business models. He has performed several projects for ICANN, including advising on the new gTLD program and benchmarking previous gTLD launches. Architelos provides Top-Level Domain (TLD) application guidance and front-office services for clients in the DNS and IP industry. Mr. Matson can be reached directly at

Featured Blogs

ICANN Clarifying Questions - Question 50 Focus (Part 3 of 3)

If the timeline for turn-around of clarifying questions (CQs) remains two-weeks, the long pole in your CQ tent is likely to be revising your Q50 letter of credit or escrow agreement to meet the ICANN requirements. Based upon ICANN comments, it appears that many applicants are having trouble meeting the specific letter of credit (LOC) or escrow agreement language. To remedy this ICANN should consider publishing what it considers acceptable language for an LOC or escrow agreement. more

ICANN Clarifying Questions - How to Respond (Part 2 of 3)

In the first part of this series on ICANN's impending Clarifying Questions period, I outlined what you can expect in terms of question structure. Here I would like to outline how the points work and provide some advice on how to answer questions for best success. more

ICANN Clarifying Questions - How Are They Structured? (Part 1 of 3)

Several weeks ago ICANN issued clarifying questions to approximately 50 of the 1,930 new gTLD applications submitted last spring. Some of our clients were selected for this pilot effort and we've had the opportunity to review seven sets of clarifying questions totaling approximately 30 individual questions. ICANN has indicated that in late November they will begin issuing Clarifying Questions to the balance of applicants. more

Taking Stock of New gTLDs in the Public Markets

A woman on the radio talks about revolution, though it's already passed. The window is now closed. A snapshot can be taken. A baseline can be set. How have the public markets valued the new gTLD program? And more importantly, how will public markets value it going forward? Until a few months ago, the new gTLD program was arcane policy discussion among a very narrow technical population of the Internet community. more

Last Minute Tips for a Solid gTLD Application

With the new top-level domain (gTLD) application process down to the last two months, here are three last minute tips on how to submit a successful gTLD application to ICANN... Sometimes the most obvious information is also the most important. In ICANN's supplemental notes under the "Best Practices" section, the first best practice ends with the parenthetical statement (i.e., show your work). For an applicant, these may be the three most important words in all the ICANN guidance. more

The ICANN New gTLD Program is Approved: Now What? How to Submit a Quality Application in 6 Months

On January 12, 2012, the application window opens. Any corporation or organization can submit a request to own a piece of the Internet -- their own top-level domain (TLD). Many reporters are confusing a TLD with a domain name... But with less than six months between now and when an application can first be submitted, many are wondering if there's enough time to do it right. more

Topic Interests

ICANNRegistry ServicesNew TLDsDNS

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