Top-Level Domains

Top-Level Domains / Recently Commented

Brand Top-Level Domain and Brand Value

Brands are an asset and have a value for organizations, as they generate revenue: Customers are happy to pay a premium for a brand they love. They will show a preference and be loyal to a brand they trust. There are various ways to estimate the value of a brand. An excellent point of reference is Interbrand, which for many years has followed the top 100 brands and publishes their value based on a combination of three factors. more»

Afilias' Cynical Attempt to Secure a Windfall at Community Expense

On Friday, October 28, Afilias issued a public statement urging the Internet Corporation for Assigned Names and Numbers (ICANN) to nullify the results of its July 27, 2016 public auction for the .web new generic top level domain (gTLD) -- in which Nu Dotco, LLC (NDC) submitted the highest bid for .web -- and disqualify NDC from participation in the .web contention. The real issue here is whether ICANN should enforce the results of a fair and competitive public auction... more»

.WEB is ICANN's First Test of Accountability

Last month, in a much heralded international event, the agreement that ICANN held with the United States Department of Commerce was permitted to lapse and so ICANN became an independent manager of the Internet's addressing system. While some argued that the organization was not "ready" for the transition, the majority of ICANN's multi-stakeholder community, including Afilias, agreed that sufficient accountability measures were in place to ensure that ICANN remains a responsible (and responsive) international organization. more»

High-Bid Auctions Deflate the .nyc TLD

Our hope for an intuitive and trusted .nyc TLD took a hit today when 20 domain names were sold to 10 bidders in city's first high-bid auction. While the city refers to these as "premium" names, we think of them as heritage names. With our city-TLD's success predicated on its utility and predictability, this first of perhaps 25 auctions bodes poorly on its chances. More on that in a bit, but first some details on the auction. more»

How Did We Get Here? A Look Back at the History of IANA

October 2016 marks a milestone in the story of the Internet. At the start of the month, the United States Government let its residual oversight arrangements with ICANN over the operation of the IANA lapse. No single government now has a unique relationship with the governance of the protocol elements of the Internet, and it is now in the hands of a community of interested parties in a so-called Multi-Stakeholder framework. This is a unique step for the Internet and not without its attendant risks. How did we get here? more»

2017, Year of Consolidation for Domain Name Market, AFNIC Study Suggests

AFNIC, the domain name registry for .rf (France), recently conducted a study of major trends for "Legacy gTLDs" or traditional TLDs such as .biz, .com, info, etc., as well as country code TLDs corresponding to territories such as .de (Germany), .fr (France), and .uk (United Kingdom). The new TLDs have note been included in this study since they are still something of a "new development", but will be included in the future, AFNIC says. more»

Another Free Registry Software Option

Google has recently announced the release of Nomulus, its free, open source registry software, triggering discussion of its impact on the industry. Afilias has over 15 years of experience in registry operations, and offers the following initial thoughts... First, free registry software is not new.CoCCA has offered this option for years, and TLDs such as .CX (Christmas Island) and .KI (Kiribati) use it. It is supported on a "best efforts" basis and appears to meet the limited needs of a few small operators. more»

Refutation of the Worst IANA Transition FUD

Of all the patently false and ridiculous articles written this month about the obscure IANA transition which has become an issue of leverage in the partisan debate over funding the USG via a Continuing Resolution, this nonsense by Theresa Payton is the most egregiously false and outlandish. As such, it demands a critical, nearly line by line response. more»

Who Really Cares About New gTLDs?

ICANN's recent announcement of what it called "an exciting milestone in the evolution of the domain name system" - the delegation of the 1,000th new generic top-level domain (gTLD) - went largely unnoticed. While that's consistent with the new gTLD program in general (at least from the perspective of the general public), that doesn't mean trademark owners should forget about them. more»

A Look at New gTLDs Numbers… We're Doing Good

Like it or not, new gTLDs are here and they're here to stay. If it is still common to read that the ICANN new gTLD program was a failure and few users are using new domain names, numbers show the opposite. I recently read very rude critics addressed to new gTLD applicants but surprisingly, critics often come from ".com" investors and my understanding of this is that new domain names lower their margins ...since the domain name offer is now larger. more»

.brand Delegated? Now Comes the Fun Part

A little over a year ago I wrote a series of articles to help guide those with a .brand TLD through the delegation process. After ICANN's recent push for .brands to delegate, the majority are now across the line. There would be many organizations out there currently feeling like first time parents who've just brought a newborn home from the hospital -- it's been a long process already, and the hard work hasn't even begun. more»

Apple.news or News.apple?

In a development that few people will notice but is interesting to us domain geeks, Apple is in the process of retiring its news.apple.com domain in favor of apple.news. Apple is not going to shed light on why it is making this migration. I suspect that anything to take traffic off the .com domain is never a bad idea. Perhaps Apple has a long-term vision for making its News app web-accessible (instead of locked within an app). more»

The .Corp, .Home & .Mail Quandary

On 24 August, fifteen applicants for the .corp, .home, or .mail (CHM) new gTLDs sent a letter to the ICANN Board asking for action on the stalled process of the their applications. This points to the answer for the question I asked in march of this year: Whatever happened with namespace collision issues and the gTLD Round of 2012. As the letter from the applicants indicates, ICANN has done little to deal with issues concerned with namespace collisions in the last 2 years. Is it now time for action? more»

ICANN the Machine…

ICANN's new gTLD expansion is really quite an ingenious ploy to grow the once small California non-profit into an unstoppable machine, worth hundreds of millions of dollars, which soon plans to finally be free from any external oversight. I have no doubt that ICANN pats itself on the back for pulling the wool over so many eyes, including stakeholders, new gTLD applicants, politicians, and the global general public. more»

Protecting the Health of Internet Users: Q&A with .pharmacy

Sue Schuster from Neustar Registry Services sits down with Carmen A. Catizone, MS, RPh, DPh Executive Director of the National Association of Boards of Pharmacy (NABP) for online pharmacies and prescription-only medications to chat about the benefits this exciting new partnership and what it means for members and consumers. more»