Top-Level Domains

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CMO Offers Fresh View on New gTLDs: "They're a Channel, Not Just a Label"

Several years ago, I had a very interesting conversation with a talented marketing executive from Portland, Oregon who joined the DotGreen Community, Inc. Board of Directors. When I told him about the new gTLD program, which was then under development at ICANN, Dave Maddocks immediately understood the value of what new gTLDs would mean to all businesses that have an online location. more»

With .APP, ICANN's Auction Piggy Bank Just Got Even Bigger

ICANN reports that Google paid over $25 million for .APP in the February 25 domain auction. They were willing to bid $30M, but it's a second bid auction so that was just enough to beat out whoever the second highest bidder was. The auction proceeds piggy bank just nearly doubled from $34M to about $59M dollars, and ICANN still has no idea what to do with it. more»

Four TLDs to Watch in 2015

The Internet's expansion is well underway. Just three years ago, nearly every web address ended in either .com, .net, .gov, or .edu. Fast forward to today where the number of Internet suffixes, or top-level domains (TLDs), is soon to exceed one thousand. In an instant, the Internet went from overcrowded to potential overexpansion. The question brand owners are asking themselves is -- which TLDs are worth claiming a web address on? And what tools are out there to help monitor domain name registrations in these new TLDs? more»

We're Asking the Wrong Questions

In my role as CMO of .CLUB I get to speak about domain names at different events all over the world, and have been doing so for more than two years now. From stages and podiums at countless events I have heard the same comments and questions again and again, and in all that time it seems that very little has changed when it comes to the perceptions of the new domain extensions, the so-called "new gTLDs"... more»

Domain Names Overcoming Awareness Gap in Mainstream Media

One of the challenges faced by registries that are launching is that there is a large lack awareness of the new options being available -- to browse as internet users or to register a domain. In a recent survey conducted by the Domain Name Association, (TheDNA) (of which I am a member), people of varying aptitude and experience from the general population of 10 different countries were provided a series of questions about their browsing habits. more»

.cancerresearch - Can a New TLD Beat a Global Disease?

I wish cancer research didn't exist. Imagine a world without cancer, where a cure existed to eradicate this disease. Today, the best way for us to achieve this is through cancer research, and extremely bold goals like this require game-changing innovation. Fittingly, the .cancerresearch Top Level Domain will launch on World Cancer Day (February 4) and use this fantastic new digital platform to show that cancer, its treatments and its cures, are not beyond us. more»

Bringing Multistakholderism Home, .US and the Stakeholder Council

2014 will be remembered as the year of the "multistakeholder model" on the Internet. NTIA demonstrated its commitment to bottom-up, multistakeholder Internet governance by committing to complete the transfer of responsibility for various technical functions -- known as the IANA Functions -- to the multistakeholder community. NTIA called on ICANN to convene the community to develop a transition plan to accomplish this goal. more»

ICANN: Our Top 3 Policy Priorities for 2015

2014 was a big year for us and for our clients. The new gTLD program forced us to rethink, reprioritize and implement new and different strategies to protect our brands online. The uncertainty largely behind us, and with more information at our fingertips about just how well (or not) brands are faring in the new environment, it's time to look forward to what we can do in 2015 to fix what's broken, throw away what's useless, fight for what's important... more»

IANA Transition Planning Proceeding in Fine Internet Style

Hundreds of individuals from across the Internet community have spent countless hours over the last several months crafting plans for the transition of the stewardship of the IANA functions from NTIA to the global multistakeholder community. The fruits of that labor have become highly evident within the past weeks, as two out of three components of the transition plan obtained the consensus of their communities while the third continued its intensive progress. more»

Branding with New gTLDs: The Next Marketing Frontier

New gTLDs can be an efficient way to immediately propel a registrant's online relevance and profitability. Registrants are the companies, organizations and individuals who seek to better utilize the Internet to reach their goals. Marketing Professionals acting on their behalf should understand that protection mechanisms for new gTLDs have been created by ICANN. New gTLDs are powerful and inexpensive marketing tools that have improved measures of online stability and security... more»

New gTLDs Show Promising SEO Performance

With the arrival of hundreds of new generic top-level domains (gTLDs), many marketers are excited that they can now get a web address that best describes their business or brand. For instance, a company in the organic business can now get a web address on .ORGANIC, or a brand that's all about passion and excitement can now get on .RED, etc. At the same time, many are also asking some important SEO related questions. more»

.brands - Nobody Said It Was Easy

I've got enormous respect and admiration for the passionate individuals who are still championing .brands for their organisations in the new Top-Level Domain (TLD) program. I have the pleasure of assisting quite a few of these on a daily basis and I'm sure their experiences aren't isolated with other applicants across the globe. Put yourself in their shoes. Delays, some stupid process called Digital Archery, GAC Advice, names collisions and negative media... more»

I Spoke to a .TAXI Driver

Last week I took a Cab on my way back from the Montparnasse Station in Paris. My wife had ordered a Taxi and it was waiting for us at the Taxi station. We had ordered it because we arrived late in Paris that night. Surprisingly, the Cab was a black Limousine with no Taxi sign on its top and the driver, who wore a costume, was gentle and polite. If you ever took a Taxi in Paris, you probably know why I am adding this to this paragraph. more»

DNSSEC Adoption Part 1: A Status Report

Where is the domain industry with the adoption of DNSSEC? After a burst of well publicized activity from 2009-2011 -- .org, .com, .net, and .gov adopting DNSSEC, roots signed, other Top-Level Domains (TLDs) signed -- the pace of adoption appears to have slowed in recent years. As many CircleID readers know, DNSSEC requires multiple steps in the chain of trust to be in place to improve online security. more»

Is the ICANN New gTLD Program a Draft for a V2 of the Internet?

A week ago I was discussing the alternative of a European Internet root with an ex-ICANN Board member. The idea that I like to develop in these discussions is to offer end-users a modern and cheaper naming system. Note that it does not mean that the ICANN root is a bad one, it means that a new and upgraded one could cohabit with the existing one. One will wonder what this article has to do with new gTLDs but considering the creation of an Internet "version 2", offers website and brand owners many advantages. more»