Top-Level Domains

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New Top Level Domain Industry First Half 2016 Analysis & Insights (Infographic)

This post provides an overview from The First Half of 2016 infographic, reflecting on some of the intriguing highlights of the new gTLD industry. The data analyzed within the infographic is based on the following: Revenues are based on the average retail price over four registrars (101domain, eNom, GoDaddy and United Domains) at the end of June 2016; Top three TLDs launched in 2016 are based on TLDs entering into General Availability after January 1st and based on volumes and not revenues ... more»

Protecting the Health of Internet Users: Q&A with .pharmacy

Sue Schuster from Neustar Registry Services sits down with Carmen A. Catizone, MS, RPh, DPh Executive Director of the National Association of Boards of Pharmacy (NABP) for online pharmacies and prescription-only medications to chat about the benefits this exciting new partnership and what it means for members and consumers. more»

A Year Later: Insights from dotSucks

This week marks the first birthday of the general availability of dotSucks domain names. It has been a year notable for both heat and light, adding up to a set of insights relevant for any new gTLD... Be clear about who you serve and use their vocabulary (not domain name industry jargon) to tell them about it. Engage in marketing... Emotional resonance is more effective than even overwhelming facts-and-figures. The right story helps people see themselves in you. more»

Brexit Could Impact EU Domain Registrants

The current policies for .eu domain name registration restrict registration to organisations, businesses and individuals that meet certain criteria. In order to get a .eu domain name you need to be resident within the EU, Norway, Iceland or Liechtenstein. This is laid out in the current policy... Post-Brexit it is unclear whether UK registrants will still qualify to hold their .eu domains. more»

Who Really Cares About New gTLDs?

ICANN's recent announcement of what it called "an exciting milestone in the evolution of the domain name system" - the delegation of the 1,000th new generic top-level domain (gTLD) - went largely unnoticed. While that's consistent with the new gTLD program in general (at least from the perspective of the general public), that doesn't mean trademark owners should forget about them. more»

Assessing Current Generic New gTLDs

If we are already familiar with new generic Top-Level Domains from the ICANN new gTLD program, also called "new gTLDs", are we just as familiar with these new domain name extensions, which are called "generic" and which could be an alternative to the existing ".com" domain name extension? Not so many... As the list of new gTLDs is very long, we can easily say that there is a Top-Level Domain for any kind of business: a ".club" for Clubs, a ".news" for News, a ".dentist" for Dentists, a ".actor" for Actors, etc... more»

.brand Progress - The Mid-Year Analysis

Google. BMW. Dell. Canon. Deloitte. Chanel. Microsoft. Audi. Cisco. Leaders in their industries, household names, game changers in business and technology. And just some of the brands that have launched their .brand TLDs so far in 2016. As we reach the mid-way point of this year, it provides a fitting checkpoint at which to reflect on the progress we've seen over the last six months. more»

The DotBible Litmus Test for Domain Name Dispute Panelists

A dispute policy for the new '.bible' top-level domain name requires panelists who agree to hear cases to affirm that they "enthusiastically support the mission of American Bible Society" and that they "believe that the Bible is the Word of God which brings salvation through Christ." The DotBible Community Dispute Resolution Policy appears to be the first domain name dispute policy that requires panelists to take a religious oath - or, for that matter, an oath other than anything related to maintaining neutrality. more»

7 Key Questions to Ask When Choosing a Domain Name Extension

In the last three years, almost 1,000 new generic top-level domains (new gTLDs) have entered the market, increasing the previous 22 options for generic domain name extensions, like .com, .net and .org, by almost 5,000 percent. While expanded choice can be good for consumers, small businesses and website owners may be overwhelmed by the many different options and have a lot of questions about which domain extension is right for them or their brand. Recently I spoke with editors at WIRED about what their readers should ask themselves when determining how to choose the right domain name and it came down to the following seven key questions. more»

We Need You: Industry Collaboration to Improve Registration Data Services

For more than 30 years, the industry has used a service and protocol named WHOIS to access the data associated with domain name and internet address registration activities... The challenge with WHOIS is that it was designed for use at a time when the community of users and service operators was much smaller and there were fewer concerns about data privacy. more»

Dot Brand - Is Financial Industry Really Leading the Pack?

There are lots of emotions and hypothesis around the new gTLD programme. Is it a success, is it a failure? Is it coming too late, in a world ruled by search and apps? We try to measure that success through traditional metrics, such as number of registrations, parking ratios etc. -- for applicants, the success is quite often the revenue and profit generated. When it comes to dot brands, we have lots of anecdotes about launches, but is that representative of the activity? Metrics of success will depend on the brand strategy and the way the dot brand helps the business reach their objectives. Keeping an empty registry may be a success if your strategy is purely defensive! more»

Usage Trumps Registrations: Why Past TLDs Failed and Why Many Will Follow in Their Path

First of all I am biased. I am a common sense thinker who tries to analyze risk and reward based on societal trends and conventional wisdom. Watching the new gTLDs (generic Top Level Domains) launch over the last 2 years reminds me of the circus we are now seeing in the U.S. election. Myself, a self-proclaimed libertarian, can now be labeled as the establishment, while the so called "outsiders" act and behave like they are not politicians yet seem to be masters of messaging and propaganda. more»

DotSpam? Certain New gTLDs Rapidly Outpacing Legacy TLDs in Terms of Abuse

Would you like to hear about how to treat your psoriasis? Where to get a cheap oil change? How to flatten your belly? Achieve a stronger sexual life? Cheap toner? Annuities? Herpes? Bed bugs? Free energy? Varicose-Veins? Herpes? Saggy skin? Arthritis? Overactive bladder? Drug addiction? Herpes? No? Well, that's too bad, because that you are going to hear about it whether you like it or not. Many of the messages about these and other subjects are being carried to you via new gTLDs. more»

WIPO Reports Rise in Cybersquatting Cases, Triggered by New gTLDs

According to the latest report from The World Intellectual Property Organization (WIPO), trademark owners filed 2,754 cases under the Uniform Domain Name Dispute Resolution Policy (UDRP) with the agency in 2015 - an increase of 4.6 % over the previous year. more»

New BMW Site Aligns .bmw TLD With the Company's Future

With every .brand that is launched onto the web, the industry watches closely to examine their strategy, analyse their success and evaluate whether the approach can be replicated and learned from. We've seen a wide range of launch strategies in recent months, from the full transition of www.barclays.com to www.home.barclays, to the BNP Paribas online banking sites, to the promotional site www.play.afl for the Australian Football League (AFL). more»