Top-Level Domains

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Top-Level Domains / Recently Commented

No Easy Solutions to TLD Branding and Labeling

The introduction of unlimited numbers of new generic Top-Level Domains (gTLDs) has increased customer and company confusion about the role of brand names and their product labels, as noted in an earlier post. This essay outlines the various possible scenarios for coupling TLD branding and labeling, and it explains why duplicating the benefits of branding under.com may be difficult. more»

Save the Date: .US Public Stakeholder Town Hall (April 22, 1-3 ET / 10-12 PT)

.US is the top-level domain for the United States of America. As stakeholders in the .US ccTLD, we all share a vested interest in making sure that .US continues to be a vibrant namespace that reflects the diversity, creativity and success of our people. As the Internet continues to grow and evolve, it's important that the .US domain does too. To meet these needs, Neustar and the usTLD Stakeholder Council plan to hold a virtual .US Public Stakeholder Town Hall Meeting. more»

The .DOCTOR Quarantine

ICANN should reconsider its decision to quarantine .DOCTOR, given that it's not even sick. In an utterly surprising move, ICANN staff and the Board's New gTLD Program Committee ("NGPC") recently informed the applicants for .DOCTOR that it has singled out the gTLD as a test case for controlling content and limiting speech on the Internet. In the epitome of top-down policy making, ICANN issued an edict that it will implement nearly year-old advice from the Government Advisory Committee ("GAC") differently from all other similarly situated gTLDs and in contravention of subsequent GAC advice. more»

Estimating Trademark Claims Notice Suppression of Non-Infringing New gTLD Registrations

On February 2nd ICANN staff announced the release of a Draft Report: Rights Protection Mechanisms Review that is open for public comment until May 1st. This Draft Report is preliminary to an Issues Report requested by the GNSO Council that is due to be delivered by September 30th, and that may set the stage for a Policy Development Process (PDP) on Rights Protection Mechanisms (RPMs) that could commence in 2016. Such a PDP could consider comprehensive reform of these RPMs as well as of the Uniform Dispute Resolution Policy (UDRP). more»

Don't Confuse Brand and Category-Label New gTLDs

The domain name industry gets brand and label confused. A brand sums up what makes a company unique to its customers. A label tells what category a company goes in; it sums up what the product has in common with other products of that type. Sedan and SUV are category labels; Volvo is a brand, one that means safety to customers. Similarly Tesla Motors has its distinctive "Tesla" brand, but it introduces products to its users as "electric vehicles." more»

ICANN Should Not Ululate Over "Booking.com" IRP Outcome: Decision Exposes Failure of Accountability

The IRP Panel that was tasked with deciding the Booking.com vs. ICANN IRP that was filed regarding the application for the .hotels new gTLD name has made a decision that seems favorable to ICANN as the Defendant. However, this is not a victory for ICANN but an indictment of the ICANN procedures and accountability systems which are widely viewed as detrimental to new gTLD applicants. more»

Google Chose to Win .APP in an ICANN Auction for $25m - Why?

For those who don't know, there are typically 3 methods of resolving contention sets in the new gTLD world... Given that Google is a portfolio applicant of over 100 gTLDs why did it elect to go for an ICANN Auction and make all details of the auction public? Disclosure of the winning bid by Google certainly makes a statement, it's very newsworthy, but does it serve Google's purposes, since it is in other contention sets for some popular strings and a bar has been set? more»

The Dot Green gTLD and the Domain Name Delusion That Foretells General gTLD Disaster

I admire Annalisa Roger. I know from my single email interaction with her that she means well. Nonetheless, dot Green apparently ranks below 330 in the list of operational new gTLDs with an apparent total of 117 domains, give or take a few. Why is this the case? It seems to me that dot Green is one the few new gTLDs that actually deserves support... The notion that most generic gTLDs [like dot Green] are already positioned to accommodate brand channel partners such as this or that 'brandchannel.green' is illusion. more»

CMO Offers Fresh View on New gTLDs: "They're a Channel, Not Just a Label"

Several years ago, I had a very interesting conversation with a talented marketing executive from Portland, Oregon who joined the DotGreen Community, Inc. Board of Directors. When I told him about the new gTLD program, which was then under development at ICANN, Dave Maddocks immediately understood the value of what new gTLDs would mean to all businesses that have an online location. more»

The DNS Still Isn't a Directory

Back in the mid 1990s, before ICANN was invented, a lot of people assumed that the way you would find stuff on the Internet would be through the Domain Name System. It wasn't a ridiculous idea at the time. The most popular way to look for stuff was through manually managed directories like Yahoo's, but they couldn't keep up with the rapidly growing World Wide Web. Search engines had been around since 1994, but they were either underpowered and missed a lot of stuff, or else produced a blizzard of marginally relevant results. more»

Choose a gTLD for Love or for Added Value?

The decision to bid for a new gTLD can be driven by reason or by love. Either the applicant practices strategic and financial valuation, or the applicant falls for an idea implicit in the gTLD. The second group had better be very lucky or have some motivation besides profit. They enjoy little chance of economic viability. Worse, they follow up their poor initial selection with similar bad calls about their marketing message. more»

With .APP, ICANN's Auction Piggy Bank Just Got Even Bigger

ICANN reports that Google paid over $25 million for .APP in the February 25 domain auction. They were willing to bid $30M, but it's a second bid auction so that was just enough to beat out whoever the second highest bidder was. The auction proceeds piggy bank just nearly doubled from $34M to about $59M dollars, and ICANN still has no idea what to do with it. more»

Four TLDs to Watch in 2015

The Internet's expansion is well underway. Just three years ago, nearly every web address ended in either .com, .net, .gov, or .edu. Fast forward to today where the number of Internet suffixes, or top-level domains (TLDs), is soon to exceed one thousand. In an instant, the Internet went from overcrowded to potential overexpansion. The question brand owners are asking themselves is -- which TLDs are worth claiming a web address on? And what tools are out there to help monitor domain name registrations in these new TLDs? more»

We're Asking the Wrong Questions

In my role as CMO of .CLUB I get to speak about domain names at different events all over the world, and have been doing so for more than two years now. From stages and podiums at countless events I have heard the same comments and questions again and again, and in all that time it seems that very little has changed when it comes to the perceptions of the new domain extensions, the so-called "new gTLDs"... more»

Domain Names Overcoming Awareness Gap in Mainstream Media

One of the challenges faced by registries that are launching is that there is a large lack awareness of the new options being available -- to browse as internet users or to register a domain. In a recent survey conducted by the Domain Name Association, (TheDNA) (of which I am a member), people of varying aptitude and experience from the general population of 10 different countries were provided a series of questions about their browsing habits. more»