Top-Level Domains


Top-Level Domains / Recently Commented

Sony Uses Brand TLD '.sony' for Bond Game Site

Sony is using it's newly secured brand Top-Level Domain, '.sony' for a game site as part of the promotion for its latest Bond movie. more»

Verisign Should Clear Up the Paid "Analysts" Controversy

In recent days it was revealed that analyst Zeus Kerravala, who had written a dozen-some articles, over many years, for Network World promoting Verisign's pro-.COM point of view and disparaging new top-level domains as a bad idea, was in fact a paid Verisign consultant. None of that was disclosed when Mr. Kerravala wrote these articles from January 2013 through October 2015. more»

Consumer Trust? Not at ICANN Compliance

Every person and every entity must have a philosophy if they are to be successful. Consumer trust is one of the key issues at the heart of keeping the Internet open as well as prosperous. The ICANN Affirmation of Commitments was signed in 2009 and has been the guiding principle for ICANN's activities going forward. The title of section 9.3 is Promoting competition, consumer trust, and consumer choice. This section is in essence the embodiment of the commitment of ICANN. more»

CADNA: New gTLD Launch to Cost Businesses $746 Million

The Coalition Against Domain Name Abuse (CADNA) has released a report today suggesting that the Internet Corporation for Assigned Names and Numbers' (ICANN) anticipated launch of 400 generic top-level domains (gTLDs) could cost brand owners worldwide over $746 million. "CADNA's findings are based off a document released by ICANN last month regarding the expected number of gTLDs, or the letters found after the last dot of a domain name like .COM or .ORG, that will be created during the first round of the TLD launch." On the other hand, Earlier this year, Minds + Machines reported on an analysis predicting new gTLDs will only cost $.10 per trademark worldwide. more»

Generic Top Level Domain Insights for Q3 2015

Participants in the recently released Global Consumer described new generic Top Level Domains (gTLDs) as being "innovative", "trustworthy", "interesting", "informative", and "cutting edge". With such impressive descriptions, it appears that the industry has made significant progress in reaching the tipping point. Although Q3 reflects growth, it also highlights the varying degrees of performance and need for further advancement in developing consumer awareness and in turn, the health of the industry. more»

Apple Uses the .NEWS TLD for Its News Platform

Apple has elected to use the .NEWS top-level domain for its new app on iOS 9. The '' domain will also be used within the app for shortening news links. more»

Online Reviews Provide Insights into gTLD Customers' Needs

There is a high degree of uncertainty when launching a product, and new gTLDs are no exception. However, registries that have introduced them -- or will introduce them in the second round of new gTLDs -- can improve their odds. A key move: go to established domain name forums and check out their specialized sections for new gTLDs. What users say there can help companies refine tactics and strategy. more»

DotConnectAfrica Trust Response to John Jeffrey's ICANN Legal Blog Posting

The attention of DotConnectAfrica Trust (DCA Trust) has been drawn to a recent blog posting by John Jeffrey, the ICANN General Counsel and Company Secretary, who wrote to clarify what he termed as "misinformation and erroneous reporting that have framed parts of the discussion" regarding the recent DCA vs. ICANN IRP Final Declaration. As we can't see a way of making comments on his blog, DCA Trust as a directly affected party, will respond to the issues Mr. Jeffrey has advanced... more»

Challenges for .brands - From Strategy to Implementation Planning

While your strategy and objectives speak more broadly to why you're launching a .brand TLD, your implementation plan covers the all-important 'how'. Once you complete your strategy workshop session to agree upon objectives and approach, how do you actually launch a .brand TLD? You need an implementation plan to guide you from strategy to launch, and beyond. At its core, the implementation plan is a checklist; just like a pilot landing a plane, you need to run through your checklist to ensure you don't miss any crucial elements. more»

Do New gTLDs Disrupt .com?

This post examines whether the new gTLDs program is a disruptive innovation to the dominance of .com. I then use the idea of disruptive innovation to explain the relative adoption failure of previous generic Top-Level Domains (gTLDs), such as .biz, .info and .mobi. Harvard Professor Clayton Christensen's theory of disruption explains battles between market entrants and incumbents. Examples of markets transformed by disruptive innovations include classified ads (Craigslist), long-distance calls (Skype), record stores (iTunes), research libraries (Google), encyclopedias (Wikipedia), and taxis (Uber). more»

Making Sense of Google's .xyz gTLD Branding

Google has a newly created parent, a holding company that is now its official owner. Of course, Google will keep using its extremely well-known name for its core search and related businesses. But the company now operates under an entity known as Alphabet -- to give its name with extension, Here specialists in gTLDs may be scratching their heads. Why .xyz? Why this little-known domain for one of the world's great corporations? more»

DNS Deregulation (Part 1 of 3)

The domain name system (DNS) market is going through significant change. Barriers to entry have dropped, as hundreds of new generic top-level-domains (TLDs) are being introduced. Substantial new sources of capital have invested in the market. While at the same time, overall domain name sales volume has slowed. Recent M&A activities suggest market consolidation focused on building scale. more»

From Toad to Princess - New TLDs Are No Magical Wand in the Kingdom of Search Engines

Google has posted details on Ranking of new gTLDs (new gTLDs) in search. John Mueller, Webmaster Trends Analyst, said that new gTLD's will be treated the same as other gTLD's such as .com. He stated: "Overall, our systems treat new gTLDs like other gTLDs (like .com & .org). Keywords in a TLD do not give any advantage or disadvantage in search." The ambiguous use of the word "overall" in the statement, may leave some doubt as to whether the 600 .brands -- new domain extensions operated by brand owners -- are included or excluded in any VIP search ranking treatment. more»

Out of .Africa - Process Failures Don't Change the Facts

Posted here on behalf of DotConnectAfrica Trust as rejoinder and reply to Andrew Mark's recent article... In his article, Mr. Mark tried to re-frame the ongoing discussions and commentary about DCA Trust's recent IRP victory against ICANN as one about "requisite support for geographic string" to assist him reach the biased conclusion that ZACR's bid has the required support to run .Africa whilst DCA Trust's bid does not. more»

A New Boom to Come? Re-Evaluating the Success of the New TLD Program

I think it's fair to say that quite a few people -- both within the domain name industry and beyond -- have an opinion on whether the new TLD program is succeeding or struggling. But are things really all that bad? Are we forecasting doom before it has really had a chance to run? Crunching the numbers... Let's consider the (relatively short) history to this point and take a look at some statistics. more»