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Top-Level Domains / Featured Blogs

CMO Offers Fresh View on New gTLDs: "They're a Channel, Not Just a Label"

Several years ago, I had a very interesting conversation with a talented marketing executive from Portland, Oregon who joined the DotGreen Community, Inc. Board of Directors. When I told him about the new gTLD program, which was then under development at ICANN, Dave Maddocks immediately understood the value of what new gTLDs would mean to all businesses that have an online location. more»

With .APP, ICANN's Auction Piggy Bank Just Got Even Bigger

ICANN reports that Google paid over $25 million for .APP in the February 25 domain auction. They were willing to bid $30M, but it's a second bid auction so that was just enough to beat out whoever the second highest bidder was. The auction proceeds piggy bank just nearly doubled from $34M to about $59M dollars, and ICANN still has no idea what to do with it. more»

More Evidence Why Doing Good Pays Off and Love Doesn't

The new gTLDs program can't succeed unless two things happen. The approved registries must do good, and ICANN must weed out applicants who are in love. This is to say that registries should put users' good first, and applicants shouldn't get the nod unless their motive is economic and/or social viability. A recent study reveals that leading companies have enjoyed healthy profits because they made doing good their strategic foundation. more»

Notes from NANOG 63

The following is a selected summary of the recent NANOG 63 meeting, held in early February, with some personal views and opinions thrown in! ...One view of the IETF's positioning is that as a technology standardisation venue, the immediate circle of engagement in IETF activities is the producers of equipment and applications, and the common objective is interoperability. more»

Phishing Costs Companies over $411 Million per Alert

Phishing blindsides businesses' best defenses and takes a toll whose price tag still hasn't been pinned down. Here's one estimate: $441 million per attack, according to a recent study of the cybercrime's effect on stock market data (market value, volume of shares traded, and stock volatility) of global firms. The authors use "event studies" techniques (i.e., analyzing the impact of specific types of events on companies' market performance) to analyze nearly 2,000 phishing alerts by 259 companies in 32 countries... more»

We're Asking the Wrong Questions

In my role as CMO of .CLUB I get to speak about domain names at different events all over the world, and have been doing so for more than two years now. From stages and podiums at countless events I have heard the same comments and questions again and again, and in all that time it seems that very little has changed when it comes to the perceptions of the new domain extensions, the so-called "new gTLDs"... more»

Domain Names Overcoming Awareness Gap in Mainstream Media

One of the challenges faced by registries that are launching is that there is a large lack awareness of the new options being available -- to browse as internet users or to register a domain. In a recent survey conducted by the Domain Name Association, (TheDNA) (of which I am a member), people of varying aptitude and experience from the general population of 10 different countries were provided a series of questions about their browsing habits. more»

Four TLDs to Watch in 2015

The Internet's expansion is well underway. Just three years ago, nearly every web address ended in either .com, .net, .gov, or .edu. Fast forward to today where the number of Internet suffixes, or top-level domains (TLDs), is soon to exceed one thousand. In an instant, the Internet went from overcrowded to potential overexpansion. The question brand owners are asking themselves is -- which TLDs are worth claiming a web address on? And what tools are out there to help monitor domain name registrations in these new TLDs? more»

Getting New gTLDs' Sales Drivers Right: Simulations Are Key

The new gTLDs won't survive unless registries learn simulation techniques, the only way to understand how sales drivers interact. Some of the new gTLDs have done dismally. Registry critics, including insiders, blame high registration prices, limited supply, and restrictions on usage, competition, and marketing messages. But these drivers connect with each other. You can't talk about prices without talking about price-setting mechanisms and the number of registrations. more»

.cancerresearch - Can a New TLD Beat a Global Disease?

I wish cancer research didn't exist. Imagine a world without cancer, where a cure existed to eradicate this disease. Today, the best way for us to achieve this is through cancer research, and extremely bold goals like this require game-changing innovation. Fittingly, the .cancerresearch Top Level Domain will launch on World Cancer Day (February 4) and use this fantastic new digital platform to show that cancer, its treatments and its cures, are not beyond us. more»