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Top-Level Domains / Featured Blogs

Online Reviews Provide Insights into gTLD Customers' Needs

There is a high degree of uncertainty when launching a product, and new gTLDs are no exception. However, registries that have introduced them -- or will introduce them in the second round of new gTLDs -- can improve their odds. A key move: go to established domain name forums and check out their specialized sections for new gTLDs. What users say there can help companies refine tactics and strategy. more»

Challenges for .brands - From Strategy to Implementation Planning

While your strategy and objectives speak more broadly to why you're launching a .brand TLD, your implementation plan covers the all-important 'how'. Once you complete your strategy workshop session to agree upon objectives and approach, how do you actually launch a .brand TLD? You need an implementation plan to guide you from strategy to launch, and beyond. At its core, the implementation plan is a checklist; just like a pilot landing a plane, you need to run through your checklist to ensure you don't miss any crucial elements. more»

Do New gTLDs Disrupt .com?

This post examines whether the new gTLDs program is a disruptive innovation to the dominance of .com. I then use the idea of disruptive innovation to explain the relative adoption failure of previous generic Top-Level Domains (gTLDs), such as .biz, .info and .mobi. Harvard Professor Clayton Christensen's theory of disruption explains battles between market entrants and incumbents. Examples of markets transformed by disruptive innovations include classified ads (Craigslist), long-distance calls (Skype), record stores (iTunes), research libraries (Google), encyclopedias (Wikipedia), and taxis (Uber). more»

Challenges for .brands - Transforming Ideas Into Strategy

The importance of engaging with all the necessary stakeholders in your .brand TLD and ensuring you have company-wide buy-in cannot be understated. But once you have all these players in a room together, what's next? Every brand launching its own TLD will move through the process differently. Unfortunately for those managing this project, there is no single, 'off-the-rack' strategy that will suit every .brand TLD's individual requirements. more»

The Mission Has Already Crept

ICANN's mission, and the avoidance of "mission creep", is currently the subject of intense debate in the Internet community. Multiple cross-community working groups are dealing with the proposal by an agency of the United States government, NTIA, to give up the last vestiges of its control of the IANA function. Many of the new organizational structures under consideration purport to deal with ICANN's expanding mission. more»

Making Sense of Google's .xyz gTLD Branding

Google has a newly created parent, a holding company that is now its official owner. Of course, Google will keep using its extremely well-known name for its core search and related businesses. But the company now operates under an entity known as Alphabet -- to give its name with extension, Alphabet.xyz. Here specialists in gTLDs may be scratching their heads. Why .xyz? Why this little-known domain for one of the world's great corporations? more»

DotConnectAfrica Trust Response to John Jeffrey's ICANN Legal Blog Posting

The attention of DotConnectAfrica Trust (DCA Trust) has been drawn to a recent blog posting by John Jeffrey, the ICANN General Counsel and Company Secretary, who wrote to clarify what he termed as "misinformation and erroneous reporting that have framed parts of the discussion" regarding the recent DCA vs. ICANN IRP Final Declaration. As we can't see a way of making comments on his blog, DCA Trust as a directly affected party, will respond to the issues Mr. Jeffrey has advanced... more»

DNS Deregulation (Part 1 of 3)

The domain name system (DNS) market is going through significant change. Barriers to entry have dropped, as hundreds of new generic top-level-domains (TLDs) are being introduced. Substantial new sources of capital have invested in the market. While at the same time, overall domain name sales volume has slowed. Recent M&A activities suggest market consolidation focused on building scale. more»

Have New Domains Had Our Twerking Moment?

There's a lot of .buzz about Google's new holding company, Alphabet. From .NYC to .London to .Tokyo the "new Google" story is making .news everywhere, as the .media large and small speculates on what it means for the .online and .tech industries, and beyond. After all, as one of the .top brands and companies in the .world, when Google makes a move it can have .global impact. more»

Challenges for .brands - How to Engage Internal Stakeholders

Developing a .brand TLD strategy requires resources and input from almost every function in your organisation. Unfortunately, most organisations that applied for a .brand TLD have successfully de-prioritised the project to the point where even the executives who signed off on the project in 2011/2012 may need to be reminded what it is. Funding allocation may or may not still exist. Your digital brand roadmap may or may not include reference to the TLD. more»