Top-Level Domains

Top-Level Domains / Featured Blogs

Cybersquatting & Banking: How Financial Services Industry Can Protect Itself Online (Free Webinar)

Businesses in the financial services sector are among the most frequent targets of cybersquatters. In this free webinar, I will be joining Craig Schwartz of fTLD Registry Services to provide important information about how domain name fraud is affecting the financial services industries, including banking and insurance, and what businesses and consumers can do to protect themselves online. more»

The Future of Domain Name Dispute Policies: The Journey Begins

A just-launched ICANN "working group" (of which I am a member) will - eventually - help to determine the future of the Uniform Domain Name Dispute Resolution Policy (UDRP), the 17-year-old domain name arbitration system that has been embraced by trademark owners and criticized by some domainers; as well as the Uniform Rapid Suspension System (URS), the new (and limited) arbitration process that applies to the new gTLDs. more»

ICANN Fails Consumers (Again)

In its bid to be free of U.S. government oversight ICANN is leaning on the global multistakeholder community as proof positive that its policy-making comes from the ground up. ICANN's recent response to three U.S. senators invokes the input of "end users from all over the world" as a way of explaining how the organization is driven. Regardless of the invocation of the end user (and it must be instinct) ICANN cannot seem to help reaching back and slapping that end user across the face. more»

French Supermarket Giant LeClerc Turns On DotBrand

Earlier this week French supermarket giant E.Leclerc launched a new site for their sports' goods. The key change? The new site lives at sport.leclerc. Leclerc, which employs over 94 thousand people, is one of the companies that opted to get its own "dotbrand". While some companies have rolled out a variety of different things on their own domain extension it's still rare to see a brand launching anything with mass market appeal using their own TLD. more»

The New Marketing Vanguard: Domain Extensions (nTLDs)

Back in 2014, hundreds of new Top Level Domains (nTLDs) rolled out into availability. This means that the .com, .gov, and .org extensions that are typically used for business domains were joined by a multitude of other, more specialized extensions such as .attorney, .cars, and .recipes. As a channel partner, it's crucial to know how these new units will influence your presence online. more»

No Barrier to Reading Across the Dot with New TLDs and Trademark Infringements

Even before the introduction of new top level domains in 2014, Panels had grappled with the before and after the dot issue with country code suffixes. The traditional procedure is to compare the characters of the accused domain names with the characters of trademarks for identity or confusing similarity. But this did not exclude the possibility of reading across the dot. more»

Usage Trumps Registrations: Why Past TLDs Failed and Why Many Will Follow in Their Path

First of all I am biased. I am a common sense thinker who tries to analyze risk and reward based on societal trends and conventional wisdom. Watching the new gTLDs (generic Top Level Domains) launch over the last 2 years reminds me of the circus we are now seeing in the U.S. election. Myself, a self-proclaimed libertarian, can now be labeled as the establishment, while the so called "outsiders" act and behave like they are not politicians yet seem to be masters of messaging and propaganda. more»

U.S. Congressional Trademark Caucus Haggles Over Price

It was standing-room-only at the Congressional Trademark Caucus session in the Rayburn House Office Building in Washington, D.C. on Wednesday, April 6. The topic, brand protection in the new top level internet domain names, is still, it seems, a draw. With nearly two years' experience and statistical evidence of far fewer problems at far lower costs to brand owners than opponents of the program said would occur, it might be expected that the tone would cool. But the price of peace, I guess, remains eternal vigilance. more»

One We've Been Waiting For: Google Switches TLD Registrar to .Google Domain Name

If you've read my posts before you'll be well aware that as a strong advocate for .brands and the power they have to revolutionise digital marketing effectiveness, I am always eager to share some love with organisations that have taken the leap and launched their .brand TLDs. In recent months we've seen diverse and exciting examples from BMW, the Australian Football League and CERN - just to name a notable few. I have the privilege of advising some of the world's largest companies on their .brand strategy, but one recurring question I hear is "When will we see .google and how will they use it?" more»

Why Overseas Registries Shouldn't Worry About China's New Domain Name Regulation

On March 25th, 2016, the Ministry of Industry and Information Technology (MIIT) officially posted its revisions to the "Chinese Measures for the Administration of Domain Names" (2016 edition) for public comment. A decade has gone by since the latest administration measures were introduced in 2004 (2004 edition). Registries and registrars have been longing to see this update for a while, and it is therefore no surprise that the new edition has drawn substantial attention at home and abroad. more»