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Top-Level Domains / Featured Blogs

Can New TLDs Actually Co-Exist?

The new TLD program was a long time coming and now we have over 600 options for domain name endings, with more on the way. It made sense to a lot of people that options other than the already crowded .com space were needed but did we really envisage the plethora of ultimately "similar" TLDs that would rise from the ICANN process? more»

What's the ROI on a $20m TLD Auction?

ICANN have taken a solid stance in regards to contention sets, with those yet to be resolved soon to be forced into auctions of last resort in the coming months. As expected, this has increased the velocity of private settlements between applicants, either via deals or private auctions. It seems like most applicants (wisely) don't want to see their funds going into ICANN coffers unnecessarily. more»

Towards More Efficient Registry-Registrar Relations

On the morning of Wednesday 15th October, the The Domain Name Association (the DNA) held an important working group meeting during ICANN 51 Los Angeles. The topic was to discuss several operational issues between registries and registrars. The meeting's unofficial ongoing name is the Registry-Registrar Operations Working Group. The meeting was a continuation of an inaugural meeting that was held back in June of this year, and covered in a Industry Association: An Implementation Model circulated by the DNA from September 17, by Executive Director Kurt Pritz. more»

.trust Technical Policy Launch

Whenever I examine the technical elements of the various Internet security certifications and standards that organisations are clamouring to achieve compliance against, I can't help but feel that in too many cases those businesses are prioritising the wrong things and wasting valuable resources. They may as well be following a WWI field guide on how to keep cavalry horses nourished and bayonets polished in a world of stealth aircraft and dirty bombs. more»

The Online World Is Not Flat: The Need for Geo gTLDs

This post outlines location factors that make the online world not as flat as some have claimed. I then outline the impact of these factors on the demand for new gTLDs. Domain names can signal geography by means of country-code Top Level Domains (ccTLDs) and new generic TLDs (gTLDs). Location is back in the spotlight for reasons laid out by Professor David R. Bell of the Wharton School in his recent book. more»

5 Common Misconceptions New Registries Have About Domain Revenue

It is wonderful to see the floodgates open and see so many new gTLDs launch -- 417 delegated as of October 4th. As registry senior management's focus switches to operational matters post launch, it is now time to consider how the new registries will deal with revenue recognition and its impact on financial reporting. This is primarily the CFO's responsibility, but senior management must be mindful that improper domain revenue accounting will lead to corporate reputational damage. more»

New gTLDs' Sales Force a Bottleneck?

A number of the new generic Top-Level Domains (gTLDs) have not fared well, as reflected in the dismal domain registrations. Most often we're told the problem is that end users don't know about the gTLDs, or that they don't understand or fully believe in the gTLDs' benefits, or that they demand a tremendous amount of benefits before giving up the familiar for something new (so-called .com-stickiness). My point: Behind all these explanations there may be another, the lack of decent sales force strategies. more»

Why .CHAT Could Be All That .TEL Wanted to Be and More

Almost everyone that has been working in the domain name industry for a while has a story about .TEL. It was introduced in 2005 and went live in 2009 with a flurry of publicity. It was a grand concept aiming to revolutionize the way in which people keep in touch. Unlike traditional domain names, the purpose of a .TEL domain name is to help manage and exchange contact information about people and corporate entities. more»

Getting gTLDs Into the Marketing Mix

For those of us in the domain space, the hype and fanfare in the years leading up to new gTLDs was loud and pervasive. As early as 2010 or 2011, we saw news of their impending launch propagating through marketing and advertising publications, and even popping up on occasion in mainstream press. Yet somewhere along the way (perhaps in the confusion over procedure, dates and deadlines that seemed to plague the process), we seem to have lost the attention of a group vital to the implementation of the new extensions -- marketers. more»

New gTLD Fees Threaten the Diversity of the Name Space

The great promise of the new gTLD programme is not that it will spawn dozens of .COM clones, but rather that it will lead to the creation of a global constellation of unique names embraced by specific interest groups. As an ICANN community, our challenge now is to ensure that the policy framework we've created to manage new gTLDs advances that vision by not penalising the very sorts of domains that the programme was designed to encourage. more»