Top-Level Domains

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Super Bowl 50 Ads Reimagined Through a New Top-Level Domain Filter

Marketers and advertisers across the world pay close attention to Super Bowl ads, for good reason. At a cost of up to $5 million for a 30-second spot, Super Bowl ads represent the world's biggest stage for high-reach, large-impact marketing. The best practices seen on Sunday will set the standard across the industry and influence marketing behavior around the world. The call to action used in any Super Bowl spot can make or break the investment. more»

EURid Gets .ею (Cyrillic for .eu)

EURid, who run the .eu registry, have finally been delegated .ею (Cyrillic for .eu). Punycode xn--e1a4c. One of the things that EURid is chartered to do under its contract to the European Commission was to get the extension in scripts other than Latin. EURid used ICANN's IDN ccTLD "Fast Track" process, though whether the process is truly "fast" or not is debatable, as it is still quite a long process. more»

Now We're Talking About Some Serious Money

ICANN has now published the results of the auction for .SHOP, an eye-popping $41,501,000. This pushes the ICANN's auction pot over $100 million. That's a lot of money. There are eighteen more name contention sets that are on hold for various reasons, of which a few such as .WEB look likely to generate even more money once the hold issues are resolved. more»

2015 Domain Year in Review

2015 was a challenging yet exciting year for brand owners. While new gTLDs continue to consume much of the news in the domain industry, there were other notable highlights. Global domain registrations reached nearly 300 million; ICANN had several initiatives in motion that were of particular concern to brand owners; and companies continued to face threats to their brand reputation, revenue and customer trust. Here's my top 5 domain highlights from 2015. more»

Building a Strong, Sustainable Domain Name Industry - With Integrity

This week, I had the privilege of presenting at NamesCon on behalf of the Domain Name Association (DNA) -- in my position as Chair of the Board -- to provide an update on our activities and an assessment of our progress as an industry in light of the goals of the DNA. In summary, there is still a long way to go with many challenges to address. Despite this, there is much to be excited about and incredible opportunity for our combined success. Included here is a transcript of my speech. I welcome feedback and comments. more»

The Real Facts & Stats About ICANN and Its gTLDs: One BIG.FAIL … So Far?

The crème de la crème, the good, the bad, even the ugly of the Domain Name Industry are attending NamesCon in Vegas this week. 2016 will be a very challenging, absolutely critical year for those attendees and their corporate employers as the Domain Name System (DNS) faces a massive shakeup. In 2015, 287 global brands, worth $trillions headed by Google, Amazon, had their new TLD Registries delegated into the root zone of the Internet. more»

CircleID's Top 10 Posts of 2015

Once again it is time for CircleID's annual roundup of top ten most popular posts featured during the past year (based on overall readership). Congratulations to all the 2015 participants and best wishes in the new year. more»

Birthplace of the World Wide Web CERN Launches home.cern

As many internet industry participants would be aware, the development of the World Wide Web is attributed to a project team at the European Organization for Nuclear Research, commonly known as CERN. CERN, one of the world's largest and most respected centres for scientific research, is a leader in technological development and the furthering of our collective understanding of science and technology. more»

Generic Top Level Domain Insights for Q4 2015

2015 has been a busy year for the new gTLD industry and 2016 will undoubtedly, be another interesting year. Anticipation of the General Availability for some of the highly contentious TLDs, the development of existing generic Top Level Domains (gTLDs) in terms of registrations, and business proposition with the majority of the first round of applicants reaching delegation by the end of the year. While 2015 had over 7 million new gTLD domain registrations, the top 25 Top Level Domains accounted for almost a half of both registration revenues and volumes highlighting the need for the industry to garner further momentum and fortune. more»

Domains Should Be Complementary, Not Complicated

One of Rightside's missions is to help registrars, resellers, and domain specialists grow their business. As the domain industry once again convenes at NamesCon, it's important to discuss what we've been doing (what worked, what didn't) and still must do to build global awareness for new domain names. From a technological perspective, I think the tools and services being offered have never been faster, more stable, or secure. What I want to explore is not on the technical side of the business, but on the marketing side, and that's the opportunity presented by complementary domains. more»

How .MUSIC Will Go Mainstream and Benefit ICANN's New gTLD Program

Since the launch of the New gTLD Program in 2012, it has become evident that new gTLD registries overestimated the demand for new Top-Level Domain name extensions. Furthermore, new gTLD registries did not anticipate the hurdles in raising awareness, not to mention creating adoption for new domains. Even the most pessimistic New gTLD Program critic did not expect such uninspiring results. It was a wake up call for many in the domain industry. The New gTLD Program currently lacks credibility. No new gTLD has yet to go mainstream and capture the world's imagination. more»

Premium TLDs, Real Value for Money

There is an intrinsic value proposition to new gTLDs. They mean to give users fresh naming possibilities and provide more meaningful Internet addresses. And to do so at much reduced prices. Reduced prices? Really? This is where eyebrows start being raised. How so? Well before the advent of new gTLDs, few suffixes offered any real ability to differentiate. Users thus looked to the second level, not the top level, for a way to get their web addresses to stand out from the crowd. So began a vicious circle of value going to the limited number of meaningful second level names since at TLD level, the only string with any real equity was .COM. more»

2015 New gTLD Year in Review (Infographic)

The 2015 infographic reflects some of the intriguing highlights of the new gTLD industry... Revenues are based on the average retail price over four registrars (101domain, eNom, GoDaddy and United Domains) at the end of December 2015. In the case where a TLD was unavailable at all four registrars, one or more alternative registrars were used for the average price. Top five TLDs launched in 2015 are based on TLDs entering into General Availability after January 1st and based on volume, not revenues. more»

2016 Predictions: What to Expect for the Next Year in New TLDs

Last week I published a blog looking back on the year that was 2015 and reflecting on some of the challenges and achievements for new TLDs. Turning our gaze forward, I think 2016 is shaping up to be the biggest and best year that we've enjoyed to date and will surpass many expectations as we continue the push towards mainstream adoption of these wonderful, innovative digital assets. more»

What's in a Name?

What's the difference between .local and .here? Or between .onion and .apple? All four of these labels are capable of being represented in the Internet's Domain Name System as a generic Top Level Domains (gTLDs), but only two of these are in fact delegated names. The other two, .local and .onion not only don't exist in the delegated name space, but by virtue of a registration in the IANA's Special Use Domain Name registry, these names cannot exist in the conventional delegated domain name space. more»

News Briefs

TLD Operators Should Not Police Content, Says EFF

ICANN Denies .GAY's Request for Reconsideration

New gTLD '.shop' Sells for 41.5 Million at Auction, Highest Sale to Date

Close to 3.1 Million Domain Names Registered in the Third Quarter of 2015

Over 5000 .BANK Domain Names Registered by U.S. Banks

Radioihead Backs Community-Based Application for the New gTLD '.Music'

Security Firm Predicts Unprecedented Series of New gTLD Failures by 2017

Sony Uses Brand TLD '.sony' for Bond Game Site

Application for .gay TLD Rejected for the Second Time

Apple Uses the .NEWS TLD for Its News Platform

Rio Becomes First Latin American City to Offer Its Own TLD

ICANN Announces Results of New gTLD Universal Acceptance Analysis

ICANN Assigns Tor's .Onion TLD as Special-Use Domain Name

Google Restructures Under New Company Name, Puts .XYZ TLD on the Map

Neustar Acquires Bombora Technologies, the Holding Group for Ari Registry Services and AusRegistry

Auction to Sell .versicherung Top Level Domain

Lack of ccTLD Growth in Africa Only Partially Due to Internet Penetration

Last Days to Register for TLD Operator Webinar

FTC Puts Burden Back on ICANN Concerning .Sucks Dilemma

2017, Year of Consolidation for Domain Name Market, AFNIC Study Suggests

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Minds + Machines Updates – Sponsor

Minds + Machines Group Expands Into Chinese Market

Minds + Machines Group Limited (LSE:MMX), the publicly quoted owner and operator of Internet top-level domains has announced its expansion into the Chinese market with the appointment of the highly respected registry service company, ZDNS as its local infrastructure partner. ›››

Minds + Machines Adds .boston to geo-TLD Portfolio

Minds + Machines Group Limited (LSE:MMX) today announced its agreement to acquire a 99% interest in Boston TLD Management LLC ("BTM"), the owner of rights to the .boston geo-TLD, and the agreement of its subsidiary, Minds + Machines Limited, to act as the Registry Service Provider for the geo-TLD ("the Acquisition"). ›››

The ".law" Domain Gains Momentum Throughout the Legal Profession

Minds + Machines has announced that the .law domain names may be applied for by qualified lawyers on a first-come, first-served basis at standard rates. The seven-day Early Access Program, during which .law domain names were priced higher to accommodate initial demand, ended at 1600 UTC on October 19. ›››

Portfolio Update: October Launches and Renewal Rates

Minds + Machines Group Limited announces the highly successful launch of .MIAMI, the start of the Early Access Program for .law, and initial renewal rates for its geo portfolio. ›››

City of Miami 3rd in U.S. to Launch Dedicated TLD

Today, City of Miami Mayor Tomás Regalado announced that starting Oct. 2, Miami will become the third city in the U.S. to have a dedicated top-level Internet domain name. .MIAMI will join New York (.nyc) and Las Vegas (.vegas) in creating a global Internet identity through which the city's businesses, communities and residents. ›››

WeddingWire Joins Minds + Machines As New TLD '.Wedding' Pioneer

Minds + Machines (LSE:MMX), the publicly quoted owner and operator of Internet top-level domains, announced today that WeddingWire, the wedding industry's leading global online marketplace, has joined Minds + Machines as the latest '.wedding' pioneer. ›››

Minds + Machines and ALM Media Announce Strategic Partnership on .law

Minds + Machines announces strategic partnership with ALM Media, LLC, one of the world's largest legal media companies, to collaborate on advertising and marketing content for the new top-level domain ".law" across ALM's legal media publications, conferences and digital platforms. ›››

Industry Updates

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