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Online Reviews Provide Insights into gTLD Customers' Needs

There is a high degree of uncertainty when launching a product, and new gTLDs are no exception. However, registries that have introduced them -- or will introduce them in the second round of new gTLDs -- can improve their odds. A key move: go to established domain name forums and check out their specialized sections for new gTLDs. What users say there can help companies refine tactics and strategy. more»

Challenges for .brands - From Strategy to Implementation Planning

While your strategy and objectives speak more broadly to why you're launching a .brand TLD, your implementation plan covers the all-important 'how'. Once you complete your strategy workshop session to agree upon objectives and approach, how do you actually launch a .brand TLD? You need an implementation plan to guide you from strategy to launch, and beyond. At its core, the implementation plan is a checklist; just like a pilot landing a plane, you need to run through your checklist to ensure you don't miss any crucial elements. more»

Do New gTLDs Disrupt .com?

This post examines whether the new gTLDs program is a disruptive innovation to the dominance of .com. I then use the idea of disruptive innovation to explain the relative adoption failure of previous generic Top-Level Domains (gTLDs), such as .biz, .info and .mobi. Harvard Professor Clayton Christensen's theory of disruption explains battles between market entrants and incumbents. Examples of markets transformed by disruptive innovations include classified ads (Craigslist), long-distance calls (Skype), record stores (iTunes), research libraries (Google), encyclopedias (Wikipedia), and taxis (Uber). more»

Challenges for .brands - Transforming Ideas Into Strategy

The importance of engaging with all the necessary stakeholders in your .brand TLD and ensuring you have company-wide buy-in cannot be understated. But once you have all these players in a room together, what's next? Every brand launching its own TLD will move through the process differently. Unfortunately for those managing this project, there is no single, 'off-the-rack' strategy that will suit every .brand TLD's individual requirements. more»

The Mission Has Already Crept

ICANN's mission, and the avoidance of "mission creep", is currently the subject of intense debate in the Internet community. Multiple cross-community working groups are dealing with the proposal by an agency of the United States government, NTIA, to give up the last vestiges of its control of the IANA function. Many of the new organizational structures under consideration purport to deal with ICANN's expanding mission. more»

Making Sense of Google's .xyz gTLD Branding

Google has a newly created parent, a holding company that is now its official owner. Of course, Google will keep using its extremely well-known name for its core search and related businesses. But the company now operates under an entity known as Alphabet -- to give its name with extension, Alphabet.xyz. Here specialists in gTLDs may be scratching their heads. Why .xyz? Why this little-known domain for one of the world's great corporations? more»

DotConnectAfrica Trust Response to John Jeffrey's ICANN Legal Blog Posting

The attention of DotConnectAfrica Trust (DCA Trust) has been drawn to a recent blog posting by John Jeffrey, the ICANN General Counsel and Company Secretary, who wrote to clarify what he termed as "misinformation and erroneous reporting that have framed parts of the discussion" regarding the recent DCA vs. ICANN IRP Final Declaration. As we can't see a way of making comments on his blog, DCA Trust as a directly affected party, will respond to the issues Mr. Jeffrey has advanced... more»

DNS Deregulation (Part 1 of 3)

The domain name system (DNS) market is going through significant change. Barriers to entry have dropped, as hundreds of new generic top-level-domains (TLDs) are being introduced. Substantial new sources of capital have invested in the market. While at the same time, overall domain name sales volume has slowed. Recent M&A activities suggest market consolidation focused on building scale. more»

Have New Domains Had Our Twerking Moment?

There's a lot of .buzz about Google's new holding company, Alphabet. From .NYC to .London to .Tokyo the "new Google" story is making .news everywhere, as the .media large and small speculates on what it means for the .online and .tech industries, and beyond. After all, as one of the .top brands and companies in the .world, when Google makes a move it can have .global impact. more»

Challenges for .brands - How to Engage Internal Stakeholders

Developing a .brand TLD strategy requires resources and input from almost every function in your organisation. Unfortunately, most organisations that applied for a .brand TLD have successfully de-prioritised the project to the point where even the executives who signed off on the project in 2011/2012 may need to be reminded what it is. Funding allocation may or may not still exist. Your digital brand roadmap may or may not include reference to the TLD. more»

The IANA Stewardship Transition - Now Is the Time to Share Your Views

The IANA Stewardship Transition process may have started more than a year ago, but last week it reached its pinnacle with the publication of the compiled Proposal to Transition the Stewardship of the Internet Assigned Numbers Authority (IANA) Functions from the US Commerce Department's National Telecommunications and Information Administration (NTIA) to the Global Multistakeholder Community" by the IANA Coordination Group (ICG). more»

ICANN Wins a Very Weak TLD Lawsuit

Back in the 1990s as the Internet was starting to become visible to the world, several people had the bright idea of setting up their own top level domains and selling names in competition with what was then the monopoly registrar Network Solutions (NSI). For these new TLDs to be usable, either the TLD operators had to persuade people to use their root servers rather than the IANA servers, or else get their TLDs into the IANA root. Attempts to get people to use other roots never were very successful... more»

From Toad to Princess - New TLDs Are No Magical Wand in the Kingdom of Search Engines

Google has posted details on Ranking of new gTLDs (new gTLDs) in search. John Mueller, Webmaster Trends Analyst, said that new gTLD's will be treated the same as other gTLD's such as .com. He stated: "Overall, our systems treat new gTLDs like other gTLDs (like .com & .org). Keywords in a TLD do not give any advantage or disadvantage in search." The ambiguous use of the word "overall" in the statement, may leave some doubt as to whether the 600 .brands -- new domain extensions operated by brand owners -- are included or excluded in any VIP search ranking treatment. more»

Out of .Africa - Process Failures Don't Change the Facts

Posted here on behalf of DotConnectAfrica Trust as rejoinder and reply to Andrew Mark's recent article... In his article, Mr. Mark tried to re-frame the ongoing discussions and commentary about DCA Trust's recent IRP victory against ICANN as one about "requisite support for geographic string" to assist him reach the biased conclusion that ZACR's bid has the required support to run .Africa whilst DCA Trust's bid does not. more»

Navigating the .brand Delegation Process

Today marks a major milestone for .brand Top-Level Domain applicants, as we pass the deadline set by ICANN for them to sign their Registry Agreement (RA). For those who have knuckled down over the last few weeks and months to meet this deadline, congratulations -- for many, this was no mean feat and the effort should be acknowledged. more»

News Briefs

Google Restructures Under New Company Name, Puts .XYZ TLD on the Map

Neustar Acquires Bombora Technologies, the Holding Group for Ari Registry Services and AusRegistry

Auction to Sell .versicherung Top Level Domain

Lack of ccTLD Growth in Africa Only Partially Due to Internet Penetration

Last Days to Register for TLD Operator Webinar

FTC Puts Burden Back on ICANN Concerning .Sucks Dilemma

2017, Year of Consolidation for Domain Name Market, AFNIC Study Suggests

Vox Populi Registry Says "Enough" About .SUCKS Accusations

Another Letter Filed Against .sucks TLD for Extortion

A Look at the Current State of ccTLDs, Particularly in Europe

ICANN Asks U.S. Federal Trade Commission Whether .SUCK is Violating Any Laws

Dot-Sucks TLD Accused of Predatory, Exploitative and Coercive Practices

Internet Grew by 4 Million Domains in 4Q 2014, Reaching 288 Million Worldwide

Google Wins .APP New gTLD Auction for $25 Million

AFNIC: 2014 Was the Year of the Big Bang for nTLDs

Group Forms Universal Acceptance Iniative for New gTLDs

Symantec Chosen as Verification Agent for .bank and .insurance TLDs

Total Domains Reach 280 Million Worldwide

U.S. Court Overrules Attempt to Seize Iran's, Syria's and North Korea's Domains

Afnic Reporting About Impact of New TLDs on Traditional TLDs

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Minds + Machines Updates – Sponsor

WeddingWire Joins Minds + Machines As New TLD '.Wedding' Pioneer

Minds + Machines (LSE:MMX), the publicly quoted owner and operator of Internet top-level domains, announced today that WeddingWire, the wedding industry's leading global online marketplace, has joined Minds + Machines as the latest '.wedding' pioneer. ›››

Minds + Machines and ALM Media Announce Strategic Partnership on .law

Minds + Machines announces strategic partnership with ALM Media, LLC, one of the world's largest legal media companies, to collaborate on advertising and marketing content for the new top-level domain ".law" across ALM's legal media publications, conferences and digital platforms. ›››

Carlsberg Group Joins Minds + Machines Pioneer Program

After extensive consultation with Minds + Machines, Carlsberg has secured over 150 .beer domains, in a portfolio that includes their most popular brands such as baltika.beer, tuborg.beer, holsten.beer and kronenbourg.beer, as well as a variety of generic premium .beer names for use in future marketing projects and campaigns. ›››

New Top-Level Domain .fit Launches, Announces Partnership with the Arnold Sports Festival

Minds + Machines Group (LSE: MMX), the owner and operator of the new .fit top-level domain, announced today that the Arnold Sports Festival, one of the many inspiring organizations associated with Arnold Schwarzenegger. ›››

Bauer Media Joins Minds + Machines as a .fishing Pioneer

UK’s largest fishing publications switch to .fishing domains; Bauer Media, the European-based media group, has joined the Minds + Machines Pioneer Program for the new .fishing top-level domain. ›››

First Premium .yoga Domains Up for Auction

With the excitement and success of the release of top-level domain, .yoga, Minds + Machines (LSE: MMX) and SnapNames have paired up to bring the very first .yoga online auction. ›››

Lou Andreozzi to Lead New .Law Top-Level Domain

Minds + Machines announces the appointment of Lou Andreozzi, former Chairman of Bloomberg Law and CEO of LexisNexis North American Legal Markets, Martindale Hubbell and lawyers.com, as CEO of .law. ›››

Industry Updates

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