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A growing number of major brands are seriously leveraging their new TLDs, including .BNPPARIBAS, .CERN, .ABBOTT, .MONASH (and many others).

New TLDs / Featured Blogs

The Global Domain Name Market in 2019: Will New TLDs Create a Sensation?

Afnic, the association that manages and operates various TLDs including the .fr, has published its report on the global domain name market in 2019. The report highlights a slight upturn in the market, which has generally continued the growth initiated in 2018. Thus, the global domain name market accounted for approximately 346 million domain names at the end of December 2019, up 4.7% compared to 4.0% in 2018. more

Online Businesses to Benefit from Supreme Court "Booking.com" Ruling

Today, in U.S. Patent and Trademark Office v. Booking.com, the Supreme Court of the United States has affirmed that generic terms including .com domain names may be trademarked when consumers do not perceive the mark to signify the class of services, with heightened distinctiveness and recognition attributable to top-level domains that add meaning like .club, .guru, and .vip. more

Top-Level Domain Bias in Search Engine Indexing and Rankings

As a search engine optimization (SEO) and domain name consultant, one of the questions I get asked most often about domain names is whether or not the domain name or TLD (Top-Level Domain) matters. Will the domain name ending have an effect on SEO or search engine rankings. Are certain domain name endings preferred by the search engines over other domain name extensions? I decided to answer this question... more

Hundreds of "George Floyd" and "Black Lives Matter" Domain Names Appear in the DNS

Trending news and global events impact domain registration behaviors. We observed a slew of coronavirus-themed domain name registrations, for example, as early as January. George Floyd's death, which sparked several Black Lives Matter movements, is no different. Three days after George Floyd died, our data feed started detecting George Floyd-themed domain names... We retrieved all domain names that contain the strings "eorge," and "lackliv" from 28 May to 7 June and found 402. more

Thumb on the Scales

Does the ICANN Board putting its thumb on the scale, change the status quo assumption of a Policy Development Process (PDP)? The primary assumption of most PDPs is that, in the absence of consensus for change, the status quo remains. Otherwise, Policy would be made by fiat by the PDP's Chair or Co-Chairs and there would be a mad rush to occupy those unpaid, thankless positions. more

When It Comes to Domain Name Rights Protection, scapegoat.sucks

It is not surprising that the phase 1 review of domain name rights protection mechanisms is delayed, but it is a bit of a surprise that in responding to a question posed in 2020, business executives and their lawyers replied with answers first offered and rejected five years earlier. In that time before COVID-19, the launch of the Vox Populi Registry and its dotSucks domain names drew quite a lot of attention. more

COVID Domain Registrations Surged in March

The Internet and the domain name system (DNS) have become the mainstay of the new COVID sheltered world. Afilias looked at registrations in the unrestricted domain name space, with a special focus on the popular .INFO, .PRO, .MOBI and .IO domain name extensions. The data shows that the number of website and domain registrations related to COVID and Coronavirus in these extensions is flattening after a surge in March. more

With Q1 in the Books, the Only Constant in the Domain Industry Is Change

As the first quarter of 2020 ended, the number of new generic Top-Level Domain (gTLD) domain registrations reached approximately 33.2 million. We expect to see additional growth through 2020 as TLDs such as .GAY will complete their launches before the end of the year. Meetings and conferences in the domain industry in 2020 are in flux but will go on in new formats, new timeframes and new locations. more

ICANN: Do Not Allow Closed New gTLDs With Generic Strings

Within the next year, the ICANN Board may well face a decision that will help determine whether ICANN is capable of serving the global public interest or whether it is degenerating into an industry-controlled self-regulatory association. The issue can be framed quite simply: will ICANN approve a process for the creation of a new wave of new generic top level domains that will include "closed generic" gTLDs? more

Setting a Higher Bar: Our .gay Commitment Is an Industry-First

Eight years ago, we made the decision to apply for ".gay" with encouragement from Clyde, my gay brother-in-law, among other passionate members of my family. Although we lost him recently, his memory has only increased our determination to see it through. I know Clyde would be proud of our vision for .gay, and all of the planning and community engagement that has gone into making sure we get this right. more