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Boston Ivy Gets Competitive With Its TLDs, Offers Registrars New Wholesale Pricing

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Boston Ivy Registry is home to some of the most specialized Top Level Domains (TLDs) including .broker, .forex, .CFD, .markets, .spreadbetting and .trading. The company is backed by IG Group, a FTSE 250 listed, global leader in online trading. Fully live and operational since Q4 2015, financial companies, banks and brokers have come forward to take advantage of registering their domain names of choice under these brand new industry-focused TLDs. With a mission to make its top-level domains available to the broadest market possible, Boston Ivy has permanently reduced its registration, renewal and transfer prices for .Broker, .Forex, .Markets and .Trading.

Opportunities Outside of Finance

While Boston Ivy's marketing efforts are focused on the financial market, the .Markets and .Broker TLDs also offer opportunities in industries outside of finance too — think food.markets and insurance.broker. Many domain name registrants have been quick to see this opportunity and there is definitely room for creativity!

Why are Boston Ivy's Domains Trending?

Boston Ivy's unique, keyword-specific domains are helping financial companies, traders and brokers get ahead in a highly competitive industry, one in which players are digitally savvy and often established leaders in online marketing. The Boston Ivy TLDs are words frequently searched by those with interests in trading-related activities and keywords like 'forex' and 'spreadbetting' in particular are expensive to acquire. Therefore, with specific keywords forming part of the domain name, there is an excellent opportunity for companies to increase their conversion rates and improve their costs per acquisition. As such, the TLDs are well-placed to ease budgetary pressures and they can also help a company with a diversified product line streamline its message.

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