Lest you think the social + local + mobile (So/Lo/Mo) trend is just a fad, last week, Pew Internet released a new report that found that 18 percent of smartphone owners use a geosocial service to check in and share their location with friends. The report also found that 74 percent of smartphone owners get real-time location-based information on their phones -- up from 55 percent last May. Add to these impressive stats the finding from earlier this year... more