Thom Kennon

Thom Kennon

EVP, Digital Brand Strategies at Architelos
Joined on April 24, 2012 – United States
Total Post Views: 12,865

About

With over 25 years of marketing and advertising experience, Kennon spent the past several years developing and refining a philosophy, methodology & toolbox focusing on a unique behavioral human experience model. This experience strategy discipline lies at the heart of the new marketing engine Kennon believes is required for all 21st century brands in this evolving post-digital era. Thom has founded, launched or lead three interactive agencies over his career and is a frequent contributor to integrated marketing trade press and industry panels.

Prior to joining the Architelos senior partnership team in the Winter of 2012, Thom was SVP director of strategy at Y&R;in New York, where he built an experience strategy practice group and discipline, moving account brand planning from the ivory tower to the consumer street.

Before joining Y&R;, Thom worked within sister WPP agency at the Wunderman global digital network serving as the global strategy lead for emerging channels, working on strategic global accounts including Nokia, Microsoft, Citibank, Danone and Telefonica.

At Wunderman, Thom led the creation of a social media practice group grounded in the rigor of digital direct response. He and his team developed a new model for insights development — the Listening Platform — using complex gathering, analytics & modeling tools to organize and translate the noise of the social media "wild" into new campaign planning, execution and optimization methodologies for emerging platforms.

Previous career positions included director of strategy and client services at global search marketing and digital services agency iCrossing and managing director of WWAVRC.digital in London, within the Omnicom network.

Thom is Adjunct Professor at New York University teaching Social Media for the Brand and Post Digital Marketing within the graduate program for Master of Science Integrated Marketing and also serves as co-chair on the Education and Evangelism Committee of the Mobile Marketing Association.

Featured Blogs

3 Things You Should Be Doing This Spring and Summer … If You're a New TLD Applicant

It would have been difficult to plan for this no-man's-land period we find ourselves in this spring as ICANN rectifies, resets and finally closes their new TLD application window. But for those of us with applications in the black-box hopper, we soldier on. From a marketing standpoint, there are three things we are working on with our partner clients with applications submitted, and if you're in the game too, you might want to consider similar actions. more

New TLDs: Disruptive Marketing 21st Century Style

Traditionally, top-level domains (TLDs) have been almost exclusively marketed by registries through their registrar channel. In a never-ending cycle of driving and sustaining sales, registries often resort to discounting and "promotional pricing." The competition for prime shelf space for a TLD is fierce, with sales and distribution largely controlled by the channel... In this chaotic and cluttered channel, it's not surprising that TLDs have traditionally been less than successful in defining their brand and delivering a unique value story for their product. more

Topic Interests

ICANNRegistry ServicesWebNew TLDs

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