Tony Kirsch

Tony Kirsch

Head of Professional Services at Neustar
Joined on September 8, 2008 – Australia
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About

Tony leads the global Top-Level Domain advisory practice at Neustar, Inc. (NYSE:NSR), where he acts as advisor to some of the world's most-recognised brands, entrepreneurs and governments. Delivering strategic direction and support, Tony is widely recognised as an industry expert within the new TLD program. His in-depth understanding of the program's intricacies is extensively sought-after in developing companywide implementation and transitional processes and strategies.

Leveraging his extensive business experience, Tony's work includes a range of innovative new TLD projects such as .luxury, .cancerresearch and .dubai amongst many others in the generic TLD arena.

He is however, best known for his passionate advocacy of the .brand TLD opportunity, leading him to assist some of the world's largest brands with their strategies and implementation planning — such as Barclays Bank and IBM.
A strong advocate for the domain name industry and renowned leader in the new TLD community, Tony was named as the inaugural 'Dean' of the Domain Name Association (DNA) University in mid-2015. In this capacity he has undertaken a number of initiatives to support new TLD applicants around the world and build mainstream awareness of the new TLD program and its benefits for the digital marketers of today and tomorrow.