The new Top-Level Domain (TLD) program was designed from the outset to enhance competition and foster innovation. It was a great result for the wider industry to see approximately one-third of the applications received by ICANN submitted by some of the world's largest companies seeking to own and operate their own .brand TLD. Even with organisations such as Apple, Citibank and IBM applying for their respective TLDs, scepticism remained on the potential for .brands to succeed. more
Trying to make sense of the nearly 2000 new TLD applications is not something that anyone can do quickly. Sure, you can look at the list and see who has applied for what, but it's only when you actually read the "public" part of their submission that you can get an insight into their plans. Let's call a spade a spade. If a big brand wants to get its own TLD then it's pretty much their own business how they use it, as long as they don't do any "harm" to the rest of the internet ecosystem... more
By now we've all had a chance to digest the concept around the new TLD program and in some cases even come up with our own amazing ideas for the next .com or a niche TLD that will make us millionaires overnight! Well maybe some of us have... Others are taking a far more practical approach to the exciting new changes to the Internet and how it will be adopted and used, in particular within the corporate arena. more
While I was giving my .music presentation at ICANN Studenkreis in Barcelona, Spain last week, it dawned upon me. There was not one single ICANN staff member sitting in the room taking notes on any of the presentations given by TLD applicants. I was convinced that it would be beneficial to ICANN staff to observe our presentations and perhaps receive useful feedback from TLD applicants that could be used to better draft the Expressions of Interest recommendation. more
Need a good reason to cancel your Twitter account? Well, Gilbert Arenas of the Washington Wizards basketball team may have about $111M reasons to do so. Last Thursday, following his indefinite suspension from the National Basketball Association in the wake of a gun-related altercation with a teammate, Arenas canceled his Twitter account. His tweeting had factored somewhat into his suspension and, under his father's advice, he canceled his account so as not to be tempted to make matters worse. more
One year ago, in late 2017, much of the policy debate in the telecommunications sector was raised to a fever pitch over the vexed on-again off-again question of Net Neutrality in the United States. It seemed as it the process of determination of national communications policy had become a spectator sport, replete with commentators who lauded our champions and demonized their opponents. more
I have written about the problems with the "little green lock" shown by browsers to indicate a web page (or site) is secure. In that article, I consider the problem of freely available certificates, and a hole in the way browsers load pages. In March of 2017, another paper was published documenting another problem with the "green lock" paradigm - the impact of HTTPS interception. more
Sometimes, a government agency will post a PDF that doesn't contain searchable text. Most often, it's a scan of a printout. Why? Don't the NSA, the Department of Justice, etc., know how to convert Word (or whatever) directly to PDF? It turns out that they know more than some of their critics do. The reason? With a piece of paper, you know much more about what you're actually disclosing. more
US papers employed 56,900 full-time journalists in 1990, the year Tim Berners Lee began testing his World Wide Web software, and they employed 32,900 in 2015. The disruption of the newspaper business began 22 years ago, when Craig Newmark launched his classified ad site, Craigslist. (Note that Newmark now generously supports investigative journalism and fact-checking organizations). Newspapers have adapted to the Internet by adding digital editions, but they generate less ad revenue than print editions have lost. more
The Internet is a great success and an abject failure. We need a new and better one. Let me explain why. We are about to enter an era when online services are about to become embedded into pretty much every activity in life. We will become extremely dependent on the safe and secure functioning of the underlying infrastructure. Whole new industries are waiting to be born as intelligent machines, widespread robotics, and miniaturized sensors are everywhere. more
China's government has established a 100 billion yuan (US$14.5 billion) state fund to invest, nurture and support internet companies and spearhead the country's technological innovations and economic transformation into the so-called 'Internet Plus' era. more
With the arrival of hundreds of new generic top-level domains (gTLDs), many marketers are excited that they can now get a web address that best describes their business or brand. For instance, a company in the organic business can now get a web address on .ORGANIC, or a brand that's all about passion and excitement can now get on .RED, etc. At the same time, many are also asking some important SEO related questions. more
DNS is not something that most people think about when using the Internet. Neither should they have to: the DNS is just part of the infrastructure in the same way that IP addresses are. The only time a user ought to notice the DNS is when it breaks (and it should never break). If that's true, then we ought to expect any Internet client - including web browsers - to use the very same infrastructure as everything else and for the DNS resolution mechanisms to be the ones offered by the operating system. What makes browsers different? more
Search marketers and SEO mavens are starting to pay attention to top-level domains (TLDs) now that ICANN has announced a starting date. Many of them are dubious about the benefits of TLDs to search, but they are missing out on why search will benefit from new TLDs - and vice-versa. A recent article on SEO.com looked at the value of new top-level domains for search. One of the reasons for his skepticism comes from a common but completely erroneous notion that there's some sort of order to how top-level domains work today... more
Last week I published an article in Ad Age that the editors titled "Should your company jump on the dot-brand bandwagon?" I received several emails and LinkedIn requests from advertising and PR agencies as well as brand managers. One of the questions I received had to do with my opinion on whether brands that are currently promoting themselves via Facebook, e.g., "Find us on Facebook.com/brand," should consider the new Top-Level Domains (TLDs). more
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