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Earlier this week French supermarket giant E.Leclerc launched a new site for their sports' goods. The key change? The new site lives at sport.leclerc. Leclerc, which employs over 94 thousand people, is one of the companies that opted to get its own "dotbrand". While some companies have rolled out a variety of different things on their own domain extension it's still rare to see a brand launching anything with mass market appeal using their own TLD. more
With every .brand that is launched onto the web, the industry watches closely to examine their strategy, analyse their success and evaluate whether the approach can be replicated and learned from. We've seen a wide range of launch strategies in recent months, from the full transition of www.barclays.com to www.home.barclays, to the BNP Paribas online banking sites, to the promotional site www.play.afl for the Australian Football League (AFL). more
What are the most popularly used top-level domains (TLDs), or at least, which are the ones that show up on pages indexed in Google? I wondered this yesterday after seeing a news article stating that the registration of .cn (china) top-level domain names topped 1 million for the first time ever by the end of 2005. more
Departing ICANN CEO Fadi Chehadé has penned a goodbye letter to the organisation's Board as he prepares to leave this March. The 7-page letter reads like a long list of Chehadé's achievements since he took over the helm in 2012. Whilst there can be little doubt about Chehadé's tireless energy and dedication to making ICANN a more effective governance mechanism for the Internet, his celebration of the last four years seems to overlook one important opportunity. more
October 2016 marks a milestone in the story of the Internet. At the start of the month, the United States Government let its residual oversight arrangements with ICANN over the operation of the IANA lapse. No single government now has a unique relationship with the governance of the protocol elements of the Internet, and it is now in the hands of a community of interested parties in a so-called Multi-Stakeholder framework. This is a unique step for the Internet and not without its attendant risks. How did we get here? more
I wish cancer research didn't exist. Imagine a world without cancer, where a cure existed to eradicate this disease. Today, the best way for us to achieve this is through cancer research, and extremely bold goals like this require game-changing innovation. Fittingly, the .cancerresearch Top Level Domain will launch on World Cancer Day (February 4) and use this fantastic new digital platform to show that cancer, its treatments and its cures, are not beyond us. more
Google. BMW. Dell. Canon. Deloitte. Chanel. Microsoft. Audi. Cisco. Leaders in their industries, household names, game changers in business and technology. And just some of the brands that have launched their .brand TLDs so far in 2016. As we reach the mid-way point of this year, it provides a fitting checkpoint at which to reflect on the progress we've seen over the last six months. more
According to a recent study carried out by Custora in the USA, search engines -- paid and organic -- represent close to 50% of e-commerce orders, compared to 20% for direct entry. A dot brand domain has the potential to boost direct entry, as it can be more memorable than traditional domains. Can dot brand domains also be part of a consistent search engine strategy? more
ICANN's founding promise and mandate are optimistic -- ensure a stable and secure internet that benefits the internet community as a whole. Recent months, however, have highlighted the uncomfortable truth that ICANN's and the industry's approach to DNS abuse is actually moving backward, ignoring growing problems, abdicating on important policy issues, and making excuses for not acting. Further, the impending failure of ICANN's new WHOIS policy to address cybersecurity concerns will add fuel to the fire, resulting in accelerating DNS abuse that harms internet users across the globe. more
Back in June, I wrote about the progress of .brands at the half-way point of the year. At the time, the total number of domains registered in .brand TLDs had grown by 238% in just six months, including a number of significant, high-profile .brands that had publicly launched. I also shared several broad patterns of usage that had started to emerge. As we approach the end of 2016, let's take a look at the year that was. more
Brands are an asset and have a value for organizations, as they generate revenue: Customers are happy to pay a premium for a brand they love. They will show a preference and be loyal to a brand they trust. There are various ways to estimate the value of a brand. An excellent point of reference is Interbrand, which for many years has followed the top 100 brands and publishes their value based on a combination of three factors. more
Let's be clear: right now, any statements on when (or even if) a follow-up round of new gTLD applications might happen are pure conjecture. The first round closed on April 12, 2012. Since then, the pressure has been increasing for ICANN to actually live up to the guidebook premise of launching "subsequent gTLD application rounds as quickly as possible" with "the next application round to begin within one year of the close of the application submission period for the initial round." But that deadline is clearly not going to be met. more
As momentum builds in the world of .brands, there are some major players we as an industry have been watching closely for an indication of how their branded TLDs will become part of their digital strategies. .brand websites like these from high-profile tech leaders and influencers can be the best publicity for brand TLDs as a whole; as their involvement and buy-in acts as a significant endorsement of the .brand movement. more
The domain name system is in good health. But it's about to get even better. The Domain Name Association (DNA), the Internet domain industry's trade association, undertook an effort in 2016 it named the Healthy Domains Initiative (HDI). It's an ambitious, self-motivated effort to build on the DNS' already secure and stable platform and meet select challenges head-on, before they develop. more
The dot brand observatory is a research program on brands who registered their name at the top level of the internet domain name system -- the DNS. The research looks at the registration of second level domain names by brands, but also the use of these domain names to provide services and experience to customers. This research is carried out every other month, and we illustrate hereafter a certain number of highlights of our December analysis. more
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