One of the major takeaways from the Web Globalization Report Card is the importance of providing "front doors" to your localized websites. These doors begin with the addresses themselves, which may not include the .com domain. In fact, I'd recommend that most localized websites not use the .com domain, as this is an overloaded domain. This article looks at the many ways brands are creating more localized addresses, beginning with country code top-level domains (ccTLDs). more
Back in 2014, to foster innovation and to better the choice in domain names, ICANN introduced new generic top-level domains through its New gTLD Program. It was a monumental move that enabled businesses, individuals, and communities across the globe to mark their presence on the Internet. Allowing users to be present digitally in their chosen language (non-ASCII characters and scripts) gave opportunities to local businesses, civil societies, and governments to better serve their communities. more
On March 13, 2019, I published an article on CircleID, Portrait of a Single-Character Domain Name, that explored the proposed release and auction of o.com, a single-character .com domain name that was registered in 1993 and assigned to the Internet Assigned Numbers Authority (IANA) by Dr. Jon Postel. Although the National Telecommunications and Information Administration (NTIA) has since raised serious objections... more
A timely article in The Wall Street Journal (that I only recently got around to reading): "The future's not here." American business people once saw China as dynamic, exciting and wide open. Not anymore. To which I ask: When was China ever "wide open?" Let's not blame the recent trade and tariff issues. China is a ruthlessly competitive market that, like so many countries, tilts the playing field in favor of its home-grown companies. more
One challenge for all new top-level domains (TLDs) is the so-called Universal Acceptance. Universal Acceptance is a phenomenon as old as TLDs exist and may strike at many occasions... The effect when universal acceptance hits you is that you cannot send or receive email, get error messages or even worse when it looks like everything works but it does not and you do not even get a notification. more
Are international strings such as "club" and "rugby" the key to launch a successful TLD in Round 2 of the ICANN new gTLD program? Are "International TLDs" the key to a successful Registry? That is quite possible as the results of the recent .CLUB launching show that it generated lots of interest in a short period of time. The .CLUB registry is now number 3 on the list of most registered domain names with 37,806 domains registered and .EMAIL is in position 6. more
ICANN's new gTLD program was designed in part to boost innovation. The thinking was: give people the canvas and let them paint in new and fascinating ways, with no set direction... and paint they will. Now that the new gTLD dream has become reality, new uses and business models are already emerging to prove this theory correct. One of the industries in which new gTLD innovation is making itself felt is traditional advertising. This is a sector that has been turned upside down by the Internet revolution of the last decade. more
John Yunker reporting in Global by Design: "Google has gone live with one if its many Internationalized Domain Names (IDNs): ???. I want to emphasize here that this is a top-level IDN - that is, the equivalent of a .com or .org. This TLD, according to Google, stands for 'everyone.' So you could in effect register 'someword.everyone,' which sounds a bit odd to me but I'm not Japanese. And, frankly, the Japanese have not been blessed with much in the way of IDN options up to this point." more
Hot on the heels of other ICANN Internationalized Domain Name (IDN) Top-Level Domain (TLD) launch errors, we now have another example of ICANN's failure to comprehend the differences between IDN and ASCII names, this time to the detriment of potential IDN registrants and the new IDN generic TLD (gTLD) Registries. This gaff really makes you wonder whether the SSAC and Multilinguism departments at ICANN have ever met. more
The first Sunrise Period for trademark owners under ICANN's new gTLD program has begun. The gTLD is the Arabic IDN '????, or "dot-Shabaka". The term roughly means "web" in Arabic and eligibility for registrations is unrestricted. The Dot-Shabaka Registry has made it clear for months that they wanted to be the first TLD to launch this year. more
As we draw closer to the first new gTLD registry launch, many companies are beginning the arduous task of developing their new gTLD registration and blocking strategies. And after speaking with dozens of clients, I can tell you that the planned approaches are ranging from very minimal registration and blocking strategies for one or two core brands, all the way through to registrations of multiple brands in every single new gTLD registry. more
Last week, the 50th anniversary of Rev. Martin Luther King's famous "I have a dream" speech was marked with much fanfare. Well, I too had a dream the other day, almost two weeks ago. I dreamt I was in a conference. Which is no news. The conference was an ICANN-sponsored conference. No news there either; I've been to many ICANN meetings. And it was on food security! An ICANN-sponsored conference on food security? more
The first four new Top Level Domains (TLDs) have signed contracts with ICANN, known as Registry Agreements, to allow the applicants to operate new TLDs on the Internet. This is a historic event and marks the first of many new Registry Agreements which will be signed over the coming months as prospective new TLD operators complete the Initial Evaluation phase, pre-delegation testing, and finally sign Registry agreements. more
At its meeting in Durban, ICANN signed contracts with the applicants for four new top level domains. The new domains are ????, which means "web" in Arabic, ?????? and ????, which mean "online" and "site" in Russian, and ??, which means "game" in Chinese. They should give us an interesting hint about the future of the new TLDs, because all four are utterly, totally, generic. more
The ICANN-45 International meeting of the ICANN Global Community in Toronto, Canada provided an opportunity for the unveiling of the initial draft of the ICANN Africa Strategy, an episode that will always be remembered as a landmark moment which signaled the official commencement of ICANN's new approach to Africa. Indeed, a new chapter has started regarding how ICANN will relate henceforth to Africa. more
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