Email

Do You Need a License to Look for Spam?

Jay Fink had an interesting little business. If you lived in California, you could give him access to your email account; he'd look through the spam folder for spam that appeared to violate the state anti-spam law and give you a spreadsheet and a file of PDFs. You could then sue the spammers, and if you won, you'd give Fink part of the money as his fee. more

Spam Filtering and Social Media Moderation Are the Same Thing

CDA Section 230 has been called "The 26 Words that Created the Internet". While it is obvious how Sec 230 protects the World Wide Web, it is equally important for e-mail. A recent Pennsylvania court case emphasizes this point. Dr. Thomas, a professor at the University of Pennsylvania, forwarded an article about another professor Dr. Monge to an online e-mail discussion list. Dr. Monge claimed the article was defamatory and sued Dr. Thomas, the university, and many others. more

DNSAI Compass: Six Months of Measuring Phishing and Malware

The DNS Abuse Institute recently published our sixth monthly report for our project to measure DNS Abuse: DNSAI Compass ('Compass'). Compass is an initiative of the DNS Abuse Institute to measure the use of the DNS for phishing and malware. The intention is to establish a credible source of metrics for addressing DNS Abuse. We hope this will enable focused conversations, and identify opportunities for improvement. more

Do You Know Someone Who Should Be in the Internet Hall of Fame? Nominations Now Open Until March 24

Do you know someone who deserves recognition for helping build the Internet in their region or country? Or someone who made the Internet more secure through the work they've done? Or someone who made some major technical innovation that made the Internet faster or better? more

Designing for RealTimeML

The steepening trajectory towards event-driven and real-time API architecture is imminent. This means incorporating event-based APIs into a technology strategy and leveraging existing API legacy systems that may have incurred a fair amount of technical debt, especially for historically progressive organizations. more

Minding Your IP Address Reputation

Network operators rely on guidance from IP address experts because not all IP addresses used on the Internet are the same. The "reputation" of email senders is especially important because some are malicious users of the system. But identifying "senders" based on their email addresses or the individual IP address of a user presents issues that are unnecessarily complex. more

How the Verified Mark Certificate (VMC) Makes the Mailbox Safer

Nowadays, with increasing digitalization and internet usage, email is a central communication tool. This holds true even despite the high popularity of instant messaging apps and social media. Email remains the favorite means of business communication worldwide, both in B2B and B2C. In 2019, 293.6 billion emails were sent and received. By 2025, this number will grow even more. It is predicted that we will send and receive 376.4 billion emails per day. In this scenario, implementing security features for email communications has become absolutely essential. more

Normalize inflated iOS 15 Email Open Rates with Unsupervised ML

Happy Holidays. In September 2021, Apple rolled out iOS 15. For high volume email senders, Apple Mail now essentially tracks every email sent as an "open." Seemingly if you are a campaign engineer, high volume sender or ESP, this change can radically affect 25% - 45% of your email subscriber base, across both B2B, B2C or D2C. Inside your email analytics platform, you should see the specific percentage of Apple Mail users in your database, thus a significant rate of change ( delta) regarding inflated "open rates." more

RealTimeML:  Email Send Time Optimization for Supply Chain Bottlenecks

Look for this trio of email-related organizations MessageGears, Validity, Vidi-Emi, to become trailblazers in the RealTimeML Email landscape. This article will examine the nascent concept of utilizing RealTimeML to optimize for open rates and ultimately engagement rates by using a SendTime Email Optimization model. The model will infer RealTimeML predictions for optimal engagement rates, which provides enormous value throughout your current supply chain. Additionally, we will share ongoing time trials to serve the model efficiently. more

JD Falk – a Decade Afterwards

I can still hear it. ‘Hee hee’. That’s good. We all have unique laughs, but few are distinctive. Fewer yet belly the true nature of the human being issuing them. British insult comedian Jimmy Carr has one such laugh, a tri-tone ‘dah dah DUH,’ rising on the third expulsion. It has a bell-like quality, ringing, embodying the deft touch that Don Rickles had of insulting while loving, something Carr has mastered. It lets you know that despite him having just said something shocking and horrid, he is laughing with, never at, reassuring the target, ‘all is well.’ more