Cord-Cutting on Continued Rise - New Findings Suggest Quarter of US Households Now Without Cable

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Cord-Cutting on Continued Rise - New Findings Suggest Quarter of US Households Now Without Cable

By CircleID Reporter
July 18, 2016, 6:26 pm PDT Views: 12,051 Add Comment

One-Quarter of US Households Live Without Cable, Satellite TV Reception, according to new GfK study: “New findings from GfK show that US TV households are embracing alternatives to cable and satellite reception. Levels of broadcast-only reception and Internet-only video subscriptions have both risen over the past year, with fully one-quarter (25%) of all US TV households now going without cable and satellite reception.”

— 38% of 18-to-34 households rely on some kind of alternative TV reception: “TV households with a resident between 18 and 34 years old are much more likely to be opting for alternatives to cable and satellite; 22% of these homes are using broadcast-only reception (versus 17% of all US households), and 13% are only watching an Internet service on their TV sets (versus 6% of all TV homes). Overall, 38% of 18-to-34 households rely on some kind of alternative TV reception or video source, versus 25% of all homes.”

— More than 1 in 3 homes subscribe to and use SVOD [Streaming or Subscription Video on Demand] services to stream TV and movies.

— 4 in 10 homes have an internet connected TV they use to watch TV and movies (chart below represents % of TV homes that use each device to stream to TV set).

By CircleID Reporter

CircleID’s internal staff reporting on news tips and developing stories. Do you have information the professional Internet community should be aware of? Contact us.

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