Global registry services provider and poker fan Afilias announced today the beginning of the sunrise period of “dot POKER” or .POKER: eligible trademark holders can deal themselves in immediately. After sunrise ends on March 7, 2015, the house will host a landrush period for the public, with tables opening on March 10.

.POKER is the only web extension for all things Poker—from gaming to news, tips, and products.

“Poker is the world’s favorite card game, and it is enormously popular online,” said Roland LaPlante, CMO of Afilias. “A .POKER address provides instant identification with the game and is the perfect online space for everything from tournaments to poker products, poker news, and friends organizing a local poker night. .POKER is the Ace of Internet addresses.”

Sunrise

Today through March 7, 2015, registration is limited strictly to eligible trademark holders. To apply, please visit a sunrise authorized registrar.

Landrush

From March 10 through April 9, 2015, all individuals or organizations interested may apply for the names they want. Their applications will be finalized after the landrush period ends; and names receiving more than one registration will go to an auction process.

It is therefore important for all interested poker fans and organizations—from gaming entities to tournament organizers and product manufacturers—to start thinking of the names you want and be ready to go all in when landrush begins.

Open registration begins April 21, 2015.

For more information about the .POKER domain and registration schedule details, please visit www.get.poker.