Global registry services provider Afilias today announced April 17, 2014, as the general availability launch date of the .BLUE generic top-level domain (gTLD). As an unrestricted domain, .BLUE addresses can be registered by anyone, anywhere in the world.

Blue is the world’s most popular color and a .BLUE domain lets you show that you’re true .BLUE. From the calm of the ocean to the top of the sky, blue is an attention grabber that elicits positive, peaceful emotions such as harmony, strength and loyalty.

The color blue—and the .BLUE domain—connotes safety, reliability and trustworthiness like the “boys in blue” or the “blue angels.” The .BLUE domain is ideal for organizations and campaigns focusing on water-related issues like conservation, availability and safety. Businesses with blue branding and logos benefit from a website with a .BLUE domain.

And if it’s a boy, tell the world with a custom website and a .BLUE domain.

“With .BLUE, the sky is the limit! Practically any blue that reflects your Web personality is available to you,” said Roland LaPlante, Senior Vice President and CMO, Afilias. “If you just love the color blue or if you want it to enhance your business or brand, .BLUE is here for you.”

.BLUE domains can be registered for up to 10 years at a time. Many registrars offer website building, email and other services along with .BLUE domains to make your online presence work exactly as you envision it!

The .BLUE general availability period opens at 16:00:00 UTC on April 17, 2014. You can learn more about .BLUE and find a registrar for your .BLUE domain at http://blue.afilias.info. And join .BLUE on social media:

Twitter: @dotBluedomain
Facebook: dotBlue