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INTA 2013: Gearing Up for Dallas

The International Trademark Association's Annual Meeting is quickly approaching and we're excited to join the Intellectual Property community to share insights. Since the last meeting, we've been witnessing a sea of change and we expect these changes to continue. ICANN's launch of new gTLDs and the Trademark Clearinghouse mark a new set of challenges and possible opportunities for brands as they manage their domain portfolios and Internet presence in the expanded namespace. INTA 2013 is a great forum to learn how to navigate these changes and how they will affect your trademarks, brands and business.

There are many fascinating sessions throughout the conference but we're especially eager to hear from our peers discussing the new gTLDS and other intellectual property issues in the digital world. Monday's midday session, CM20 Do We Have Launch? Assessment of the New gTLD Program, will provide a well-rounded discussion of the current state of the program as it becomes reality, including a review of how the new gTLDs will impact ICANN's governance structure. On Tuesday afternoon, representatives of ICANN will join a panel discussion, CT53 New gTLDs: Brand Strategies in Cyberspace, to review best practices for securing brand equity in this historic expansion, including a discussion of the recently-launched Trademark Clearinghouse.

On another digital front, Monday morning's session, CM02 Social Media: Sidestepping Problems & Pitfalls, uses a hypothetical company's active social media presence to offer insights into privacy, confidentiality and defamation issues as well as trademark and copyright issues in these vitally important digital channels.

The line-up of table topics covers global enforcement strategies, social media, and brand protection issues from a variety of perspectives. A particularly interesting session comes from a mobile perspective and will be offered by a colleague from Thomson Reuters on Sunday at midday, TS58 Tools of the Trade: Mobile Tools for Trademark Workflow.

We look forward to seeing our intellectual property and trademark colleagues in Dallas for the wealth of information offered at this annual meeting as well as the opportunity to network and share best practices. We will be in the Thomson Reuters booth at INTA this year and will also have dedicated meeting facilities for individual discussions. If you will be at INTA this year and would like to set up a meeting with the MarkMonitor team, please contact: Eileen (dot) Carey (at) MarkMonitor (dot) com.

See you in Dallas!

By MarkMonitor_OLD, Protecting Brands in the Digital World – MarkMonitor®, the world leader in enterprise brand protection uses a SaaS delivery model to provide advanced technology and expertise that protects the revenues and reputations of the world's leading brands. Visit Page

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