ARI Registry Services (ARI) today threw down the gauntlet to prospective new Top-Level Domain (TLD) applicants, challenging them to find a better TLD Registry Services offering across five key criteria: Technology, Expertise, Application Services, Flexibility and Price.

Adrian Kinderis, CEO of ARI Registry Services, said the ARI five point value proposition is accompanied by a transparent, value focused pricing structure that will allow TLD applicants to easily forecast costs.

“We have developed an all inclusive pricing structure that provides applicants with one flat annual fee inclusive of DNS, Data Escrow and TLD Registry Services. There are no hidden costs or asterisks associated with this new pricing; applicants need to simply select a desired number of names and we will provide one definitive price.”

“Our five point plan lowers the barrier to entry for entrepreneurs and brand owners looking to leverage the new TLD opportunity. This move ensures our clients can simply and accurately forecast their costs from day one knowing there are no hidden costs and no surprises. You can trust that the number you see in your proposal is the number you will see on your invoice for the term of your contract. Who else offers this?”

Mr Kinderis also challenged new TLD applicants to find a better offer for TLD Registry Services:

“We are confident that our new pricing structure is the most competitive in the market today. I encourage all applicants out there to do their due diligence and contact ARI to compare our complete TLD Registry Services offering with what they currently have on the table. When value for money is considered, we are confident there’s no solution better than ours.”

The new pricing structure is underpinned by a five point TLD Registry Services value proposition that has been introduced to provide applicants with an insight into ARI’s full service capabilities. It delivers value across five key pillars:

1. Registry Technology: Industry leading TLD Registry technology that leverages the experience of 10 years as a Registry Services provider in diverse and sometimes complex policy environments.
2. Expertise: The most experienced team of new TLD experts, including access to domain name industry leaders Adrian Kinderis (CEO), Chris Wright (CTO) and Krista Papac (CSO).
3. Flexibility: Choice and flexibility never before seen in the domain name industry, to ensure the delivery of a TLD Registry solution that is most suited to the business requirements of the applicant. This includes providing the option of two primary TLD Registry locations—Australia or the United States as recently announced.
4. TLD Application Services: Full service application development which includes a guarantee that ARI’s technical answers will pass ICANN’s stringent evaluation process.
5. Price: An all inclusive, transparent pricing structure that delivers overall value to the applicant and will not be beaten.

Mr Kinderis urged new TLD applicants to consider the five point value proposition when selecting their chosen TLD Registry Services partner.

“Our five point value proposition means there is no longer any reason not to select ARI Registry Services; we have all the bases covered. This total package is a win for the applicant,” Mr Kinderis said. “When considering all areas, you will not get better value for your money. We challenge any applicant to find a better deal. If they do, we will beat it. It is that simple.”

Mr Kinderis said this latest announcement has been designed with the interests of the applicant at heart.

“As an entrepreneur myself, I understand the challenges that applicants now face as they begin their new TLD adventure. Our new TLD package is designed to provide applicants with the support they need to turn a TLD into a viable, sustainable business. We are with applicants every step of the way and this announcement is a commitment to provide our clients with the best bang for their buck available in the industry today.”

However, Mr Kinderis said with less than 79 days until the application window opens, potential applicants need to act now.

“The clock is ticking on this limited opportunity. Potential applicants need to make a decision now if they intend to participate in this program. If applicants miss the 12 January 2012 to 12 April 2012 window, it may be six or more years until they get another chance. Registry Services is a critical decision and I hope that this latest move from ARI Registry Services provides applicants with the incentive they need to move forward with their TLD and put our offering to the test,” Mr Kinderis said.