Matt Serlin

Matt Serlin

Domain Name Industry Veteran and Advisor
Joined on November 16, 2017
Total Post Views: 150,866

About

Matt Serlin is a recognized leader in the global domain name system spending over two decades working with companies of all sizes to effectively manage their domain name and brand protection programs. He has written and spoken extensively about best practices for companies in an ever-changing online landscape. Matt has been an active participant at ICANN serving as the previous Chair of the Registrar Stakeholder Group as well as recently serving on the Expedited Policy Development Process looking at gTLD registration data in light of GDPR.

Except where otherwise noted, all postings by Matt Serlin on CircleID are licensed under a Creative Commons License.

Featured Blogs

New gTLD Availability Inching Closer to Reality

As many in the ICANN community prepare to depart for the sunny beaches of Cancun, Mexico, it appears the ICANN 76 meeting could be significant when it comes to the long-awaited next application window for gTLDs. It's been over 11 years since applicants were last able to apply for a gTLD (and some of those strings are still launching into the marketplace all these years later), and the community work to review that initial process has never really stopped. more

The EPDP Passed an Important Milestone… Now What?

This isn't the blog post I had hoped to write. When I signed up to participate in ICANN's Expedited Policy Development Process for gTLD Registration Data, I knew we had a lot of work ahead of us, but I was cautiously optimistic that we would, eventually, reach a successful outcome. Today, I find myself looking at things differently. After hundreds of hours and countless meetings and emails, Phase 2 of the EPDP's work has wrapped up with the delivery of our final report to the GNSO Council. more

EPDP Team Marches Toward Major Milestone

If it feels like the work of the latest group addressing registration data within ICANN has been going on forever, try participating in it! Since the summer of 2018, the team has regularly been meeting for several hours each week, participating in numerous face-to-face meetings and exchanging thousands of emails. Last week in Los Angeles, the team got together once again to continue our Phase 2 work creating policy that will (among other issues) govern the disclosure of non-public registration data to third parties. more

Unpacking the Framework to Address DNS Abuse

As the Internet has grown, so too have the abuses that go along with one of the world's most transformative technologies. For all of the positives the Internet brings, negatives like phishing, malware and child exploitation are a reality online. As of December 9, 2019, 48 registrars and registries have signed onto the "Framework to Address Abuse." This initiative was launched last month by a number of domain name registries and registrars, just prior to the ICANN meeting in Montreal. more

The Utility Formerly Known As WHOIS

Muscle memory is a funny thing. We don't even think about it really, but when we do the same thing over and over again, it just becomes second nature to us. This is how we've come to use WHOIS over the past two decades to get contact information for registered domain names. If you wanted to see who owned a domain, you'd simply do a WHOIS search. I've probably done hundreds of thousands of them during my time in the industry. Well as of this week, a major step in the retirement of WHOIS officially took place. more

The EPDP on Generic Top-Level Domain Registration Data: Phase 1 Down, Phase 2 To Go

The ICANN community recently gathered in Kobe, Japan for its first meeting of the year and it was certainly a busy week for attendees. Much of the meeting centered around the work of the Expedited Policy Development Process (EPDP) to address gTLD registration data. As a member of the EPDP team, we had been hard at work since being formed in August of 2018. Just prior to the Kobe meeting, we published the phase 1 Final Report. more

Once Upon an EPDP

The new year has only just begun, but the work of ICANN's Expedited Policy Development Process for gTLD Registration Data (EPDP for short) is already in full swing. The team just wrapped up several days of meetings in Toronto and I thought it would be a good time for an update on where we are in the process. Before I go any further, I would be remiss if I didn't again take the opportunity to thank the ICANN team supporting our efforts. more

Initial Report on ICANN’s EPDP for gTLD Registration Data: Forward Progress Yet Much Work Remains

Here in the United States, we recently celebrated Thanksgiving and with that, we now enter the last weeks of 2018. I've spent much of this past year involved in ICANN's Expedited Policy Development Process (EPDP) for gTLD Registration Data and I'm happy to say our group has reached a historic milestone. Just last week, the group published its initial report for public comment. more

ICANN’s ePDP - An Insider’s Perspective

Amazingly enough, summer is rapidly ending as kids head back to school, the temperatures in the mornings are just slightly cooler, and soon enough jeans and sweatshirts will be upon us. It also means that the important work on ICANN's temporary specification regarding WHOIS relative to GDPR has already aged a few months. The ICANN Board adopted the temporary specification in May 2018 and it became effective on the 25th of the month. more

Heading Into Panama for ICANN62

Well amazingly, it's that time again. Next week, individuals from around the world with a keen interest in Internet policy will head to Panama City, Panama for the second ICANN meeting of the year. As always, Brandsight will be attending to follow all of the important policy work being carried out by the community. Before I head off to the meeting (which based on my research will actually be my 32nd ICANN meeting!), I'd like to share a preview of the major topics slated for discussion. more

Thoughts from ICANN’s Global Domains Division Summit in Vancouver

Last week, several hundred commercial parties involved in the ICANN ecosystem gathered in Vancouver for their annual Global Domains Division (GDD) meeting. Over 600 individuals took part in the meeting which brought together representatives from ICANN's contracted parties. This meeting differs from traditional ICANN meetings as no policy work takes place and discussions are more focused on commercial and operational matters. more

The Latest on GDPR and WHOIS

GDPR. It's the four-letter "word" everyone is talking about, and there are lots of questions still swirling around the topic. We wanted to provide a summary of where we are and what we believe the next ten days will bring... GDPR enforcement will begin May 25, 2018. After this date, those found in violation of the regulation can be fined up to 4% of annual global turnover or 20 Million Euros, whichever is greater. more

GDPR and WHOIS - We’ve Heard from the Article 29 Working Party, Now What?

Well, here we are on Friday the 13th and I couldn't think of a better way to spend the day than providing an update on GDPR, WHOIS and ICANN. There's lots to cover, so let's dive right in. As we have been talking about for a number of months now, the EU's new General Data Privacy Regulation (GDPR) will become enforceable on May 25th. The ICANN community has been struggling with how GDPR will impact the WHOIS system. more

GDPR and WHOIS - Winners and Losers

I think we are all hoping that when ICANN meets with the DPAs (Digital Protection Authorities) a clear path forward will be illuminated. We are all hoping that the DPAs will provide definitive guidance regarding ICANN's interim model and that some special allowance will be made so that registrars and registries are provided with additional time to implement a GDPR-compliant WHOIS solution. more

The Future of .COM Pricing

When you've been around the domain industry for as long as I have, you start to lose track of time. I was reminded late last year that the 6-year agreement Verisign struck with ICANN in 2012 to operate .com will be up for expiration in November of this year. Now, I don't for a second believe that .com will be operated by any other party, as Verisign's contract does give them the presumptive right of renewal. But what will be interesting to watch is what happens to Verisign's ability to increase the wholesale cost of .com names. more

UDRPs Filed - Brand Owners Take Note

After being in the domain industry for over 15 years, there aren't too many things that catch me by surprise, but recently a few UDRP filings have me scratching my head. Both ivi.com and ktg.com have had UDRPs filed against them, and I have to say for anyone holding a valuable domain name, it's a cautionary tale and one that should have folks paying attention to the outcome of each. more

Topic Interests

Domain NamesBrand ProtectionUDRPICANNWhoisPolicy & RegulationInternet GovernanceDomain ManagementDNSPrivacyNew TLDsCybercrime

Recent Comments

Popular Posts

GDPR and WHOIS - Winners and Losers

The Future of .COM Pricing

UDRPs Filed - Brand Owners Take Note

GDPR and WHOIS - We’ve Heard from the Article 29 Working Party, Now What?

Thoughts from ICANN’s Global Domains Division Summit in Vancouver