Annalisa Roger

Annalisa Roger

CEO of DotGreen Community, Inc
Joined on June 29, 2011
Total Post Views: 41,100

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Featured Blogs

CMO Offers Fresh View on New gTLDs: “They’re a Channel, Not Just a Label”

Several years ago, I had a very interesting conversation with a talented marketing executive from Portland, Oregon who joined the DotGreen Community, Inc. Board of Directors. When I told him about the new gTLD program, which was then under development at ICANN, Dave Maddocks immediately understood the value of what new gTLDs would mean to all businesses that have an online location. more

Branding with New gTLDs: The Next Marketing Frontier

New gTLDs can be an efficient way to immediately propel a registrant's online relevance and profitability. Registrants are the companies, organizations and individuals who seek to better utilize the Internet to reach their goals. Marketing Professionals acting on their behalf should understand that protection mechanisms for new gTLDs have been created by ICANN. New gTLDs are powerful and inexpensive marketing tools that have improved measures of online stability and security... more