Elisa Cooper

Elisa Cooper

Head of Marketing, GoDaddy Corporate Domains
Joined on April 24, 2009 – United States
Total Post Views: 780,512

About

Bringing with her 20 years of marketing experience, Elisa Cooper joined Brandsight in 2017 to lead the organization's marketing strategy and execution. Brandsight was acquired by GoDaddy Corporate Domains in 2019. She is responsible for product marketing, PR, demand generation and communications.

Most recently she led marketing for Lecorpio, a leading provider of IP management solutions. Prior to Lecorpio, she served in various marketing and product management roles at MarkMonitor for over a dozen years, and was instrumental in designing their domain management portal, leading their new gTLD program and creating their customer education and advocacy programs. Elisa has worked closely with many Fortune 1000 companies in assisting with domain and brand protection policy development and has spoken and written extensively on these topics.

As the former Chair of the ICANN Business Constituency, she brings with her deep understanding of the entire domain name ecosystem.

Elisa completed her undergraduate degree and graduate work in Communication Studies at San Jose State University.

Comments

Leveraging Traffic Statistics to Manage Corporate Domain Portfolios

New gTLD Abuse Trends Beginning to Emerge

All New gTLD Registrations Should Be Subject to Sunrise Periods - Even Reserved Names

ICANN's Uniform Rapid Suspension: The Good, the Bad and the Ugly

New gTLD Registration Strategies: Preparing for the Inevitable

New gTLD Discussion Draft - Top 10

New gTLD Program to Be Finalized After June ICANN Meeting

Domain Registry Locking Program: It Is There for a Reason, So Why Not Use It?

Corporate Domain Registration Practices in Light of New gTLDs

Domain Name Registries Must Do More to Protect Highly-Trafficked Domains

Topic Interests

Policy & RegulationICANNDomain NamesNew TLDsRegistry ServicesLawBrand ProtectionCybercrimeCyberattackDomain ManagementCybersecurityDNSInternet GovernanceUDRPMultilinguismDNS SecurityCensorshipDDoS AttackWhoisPrivacyCoronavirus

Recent Blogs

2020 Domain Name Year in Review

Virtual ICANN Meetings – YES, Please

Practical Pointers for Paring Domain Name Portfolios

2019 Domain Name Year in Review

Defensive Domain Name Registrations – Exactly Where Should They Resolve?

Popular Posts

New gTLD Abuse Trends Beginning to Emerge

2011 Domain Name Year In Review: Top 10 Biggest Domain Stories

Domain Registry Locking Program: It Is There for a Reason, So Why Not Use It?

2013 Domain Name Year in Review

ICANN's Uniform Rapid Suspension: The Good, the Bad and the Ugly