Head of Marketing, GoDaddy Corporate Domains
Joined on April 24, 2009
Total Post Views: 897,385
| About |
Bringing with her 20 years of marketing experience, Elisa Cooper joined Brandsight in 2017 to lead the organization’s marketing strategy and execution. Brandsight was acquired by GoDaddy Corporate Domains in 2019. She is responsible for product marketing, PR, demand generation and communications.
Most recently she led marketing for Lecorpio, a leading provider of IP management solutions. Prior to Lecorpio, she served in various marketing and product management roles at MarkMonitor for over a dozen years, and was instrumental in designing their domain management portal, leading their new gTLD program and creating their customer education and advocacy programs. Elisa has worked closely with many Fortune 1000 companies in assisting with domain and brand protection policy development and has spoken and written extensively on these topics.
As the former Chair of the ICANN Business Constituency, she brings with her deep understanding of the entire domain name ecosystem.
Elisa completed her undergraduate degree and graduate work in Communication Studies at San Jose State University.
Except where otherwise noted, all postings by Elisa Cooper on CircleID are licensed under a Creative Commons License.
| 2018 - Jun 14 | on | Leveraging Traffic Statistics to Manage Corporate Domain Portfolios |
| 2018 - Jun 14 | on | Leveraging Traffic Statistics to Manage Corporate Domain Portfolios |
| 2014 - Oct 01 | on | New gTLD Abuse Trends Beginning to Emerge |
| 2014 - Sep 30 | on | New gTLD Abuse Trends Beginning to Emerge |
| 2014 - Jun 18 | on | All New gTLD Registrations Should Be Subject to Sunrise Periods - Even Reserved Names |
| 2014 - Mar 03 | on | ICANN's Uniform Rapid Suspension: The Good, the Bad and the Ugly |
| 2013 - Sep 30 | on | New gTLD Registration Strategies: Preparing for the Inevitable |
| 2013 - Sep 27 | on | New gTLD Registration Strategies: Preparing for the Inevitable |
| 2011 - Apr 21 | on | New gTLD Discussion Draft - Top 10 |
| 2011 - Feb 05 | on | New gTLD Program to Be Finalized After June ICANN Meeting |
| 2010 - Feb 19 | on | Domain Registry Locking Program: It Is There for a Reason, So Why Not Use It? |
| 2009 - Aug 31 | on | Corporate Domain Registration Practices in Light of New gTLDs |
| 2009 - Aug 21 | on | Corporate Domain Registration Practices in Light of New gTLDs |
| 2009 - Apr 27 | on | Domain Name Registries Must Do More to Protect Highly-Trafficked Domains |
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