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Why Brands Need Their Own TLD - The Mulberry-Sale Site that Scammed Me

As a seasoned internet user, even an old 'Domainer', I was there when ICANN launched the first round of New TLDs. I remember the criticism we received from the media back then. We were invited to countless roundtable discussions, press conferences, and local internet events at which we were expected to answer the key media question: "Why are new TLDs necessary?" Dot BIZ, .INFO, and four more were the test bed new TLDs -- I represented .BIZ in EMEA. more

Facebook and Apps vs. Domains

This debate never got heated during the NewDomains.org conference in Munich last month. One might speculate that it was largely because most in the audience and on the panel, support and believe in the existence of both. There is no need to make a direct either/or comparison. What sets Facebook and Apps apart from existing popular Top-Level Domains (TLDs) is the concept of a closed environment in which users can interact with the technology and each other in a dedicated space. more

Supercookie Debate Offers a Transparent Opportunity

Recent articles in the press have outlined how sites including MSN and Hulu are now using an advanced version of the old cookie file to track user behavior. These "supercookies" are very hard to detect and delete, and can track user behavior across multiple sites, not just one. These tricky little trackers have lawmakers pressing the FTC to investigate, and the IAB scrambling to defend industry practices. more

Bringing Order to The World’s Cybrary: New TLDs Make Sense to Organize the Chaos of the Internet

There has been considerable debate on whether the Internet needs new Top Level Domains. Advertising advocacy groups have objected to the expense of re-investment in online branding. There's a lot of work involved in telling the world .BEYONCE is where you will now find all official Beyonce related information. I'm wondering, why would anyone object to some order being applied to the internet? more

When Cyber Awareness Is Fundamentally Lacking

"Smartphones (and tablets, WdN) are invading the battlefield", reports the Economist on its website of 8 October 2011. On the same day the hacking of U.S. drones is reported on by several news sites. ("They appear friendly". Keyloggers???) Is this a coincidence? more

The Internet of Things and User-Generated Internet Energy

One of the key factors in the transformation of the telecommunications industry was the fact that, thanks to the internet, end-users were suddenly able to become active participants in generating content for both private and public use. Companies such as Google, Amazon, eBay, Skype and Apple, followed by a number of national and international social media companies, all became involved in these new developments, and they became the great game-changers of the industry. Telecoms companies were caught off guard... more

Big Brands Recognizing the Value of New gTLDs

Successful companies already understand the importance and impact of brand control in domain names. No company would ever consider using hotmail.com or gmail.com email addresses for official business. A decade ago, did companies invest in Geocities or Tripod URLs, or did they promote their own domain names? Today, if a company hosts its blog with WordPress.com, do they take the default brand.wordpress.com Web address, or do they upgrade to their own branded second-level domain name? more

India - The Internet’s Next Billion

Everyone seems to be talking about how the big boom is set to happen in India for domain names, and there are significant factors to ensure that this growth happens. The internet spends and E-commerce usage is fast becoming the face of modern India, a part of everyday lifestyle. Although awareness is still the biggest barrier domain name Registrars face with consumers, there are signs of significant improvement in trust, usability and the adoption of web services. more

Death and Your Online Identity

How large is your digital footprint? If you pulled together your email account, web site, blog, social networking accounts, and every other virtual identity you have online, just how well known are you on the Internet? Have you ever stopped to consider what happens to your online identity when you die? How would your online friends know? What would happen to your accounts and your content? more

Will Anyone Qualify As a Community TLD?

Some Top-Level Domain (TLD) applicants have been saying that they're "community" applications, which means that would avoid an auction and prevail over even deep-pocketed competitors. But according to ICANN's Applicant Guidebook, very few if any applications will qualify as a community. If you're an applicant who's been telling your supporters or investors that you're going to win because you're a community, you might want to take a step back. more