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The New Marketing Vanguard: Domain Extensions (nTLDs)

Back in 2014, hundreds of new Top Level Domains (nTLDs) rolled out into availability. This means that the .com, .gov, and .org extensions that are typically used for business domains were joined by a multitude of other, more specialized extensions such as .attorney, .cars, and .recipes. As a channel partner, it's crucial to know how these new units will influence your presence online. more»

One We've Been Waiting For: Google Switches TLD Registrar to .Google Domain Name

If you've read my posts before you'll be well aware that as a strong advocate for .brands and the power they have to revolutionise digital marketing effectiveness, I am always eager to share some love with organisations that have taken the leap and launched their .brand TLDs. In recent months we've seen diverse and exciting examples from BMW, the Australian Football League and CERN - just to name a notable few. I have the privilege of advising some of the world's largest companies on their .brand strategy, but one recurring question I hear is "When will we see .google and how will they use it?" more»

What Will the Internet Look Like in the next 5 - 7 Years?

We all know that the Internet is one of the most important tools of our time, but we can't afford to take the Internet -- or its future -- for granted. There are uncertainties facing the Internet's future and how they evolve will have a profound impact on society and our ability to solve some of the world's biggest challenges... To help answer these and other questions, the Internet Society is embarking on a collaborative initiative to envision scenarios for the evolution of the Internet. more»

Chinese Drawing Even With English on Global Websites

Over the past decade Simplified Chinese has grown to become one of the most popular languages on global websites, second only to English. According to the Web Globalization Report Card, which has long monitored languages supported by the world's leading brands, Chinese was seen on only about six out of ten websites in 2006. Today, it is seen on virtually every global website. more»

Just Another 'Black Box'? First Thoughts on Twitter's Trust and Safety Council

On Tuesday, Twitter announced the creation of the Trust and Safety Council, a body comprising 40 organisations and individuals from civil society and academia, tasked with "ensur[ing] that people feel safe expressing themselves on Twitter". The move is clearly a response to specific criticism of Twitter and its perceived inadequacies in dealing with hate speech -- a theme so popular and well-trodden that it recently spawned a parody account. more»

Birthplace of the World Wide Web CERN Launches home.cern

As many internet industry participants would be aware, the development of the World Wide Web is attributed to a project team at the European Organization for Nuclear Research, commonly known as CERN. CERN, one of the world's largest and most respected centres for scientific research, is a leader in technological development and the furthering of our collective understanding of science and technology. more»

How .MUSIC Will Go Mainstream and Benefit ICANN's New gTLD Program

Since the launch of the New gTLD Program in 2012, it has become evident that new gTLD registries overestimated the demand for new Top-Level Domain name extensions. Furthermore, new gTLD registries did not anticipate the hurdles in raising awareness, not to mention creating adoption for new domains. Even the most pessimistic New gTLD Program critic did not expect such uninspiring results. It was a wake up call for many in the domain industry. The New gTLD Program currently lacks credibility. No new gTLD has yet to go mainstream and capture the world's imagination. more»

The Shadow of the Web

I believe in the Internet As an ideal. As a web of human minds. As a wonder of the world, not built through totalitarian control but rather through fierce coopetition. As a technological pillar held up by a newer, better, governance structure. As the facilitator of knowledge sharing and communication on a level so advanced that it would appear supernatural to folks living just a century ago, or less. I worry for the Internet While it has been a major disruptive force, it is also susceptible to the existing paradigm. more»

Youth Aren't Just the Internet's Future, Youth Shape the Internet's Future

For the past 27 years, or at least as long as I can remember, I have heard one phrase on an endless loop: "youth are the future." It is a statement that always caused me to feel mild confusion. I thought, "How can I, for instance, be the future if I'm here now?" As I "grew up" and the term "youth" seem to expand in both meaning and breadth of inclusion, I quickly realized that when this statement is used by many it is platitudinous at best and disingenuous rhetoric at worst. What should actually be clarified is that, as no one is immune from the natural progression of the life course (at least not yet anyway), youth will one day constitute the key decision-makers in political, economic and social institutions. more»

Zero Rating: Something Is Better Than Nothing! Or Is It?

One of the primary purposes of global Internet Governance Forum (IGF) is to introduce a wide range of topics to newcomers and provide them with the opportunity to take back what they have learned in the hopes of establishing an understanding of the Internet Governance philosophy at the community or national level. As a first time participant at the 10th Global Internet Governance Forum (IGF 2015) that took place in Joao Pessoa Brazil, in early November of 2015, I felt the burden of being a representative from a developing country, a place where discussion of important issues is limited to a small group of individuals, often in informal settings, over coffee or in my case, green tea. more»