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Dot Brands Should Not Rush to Market, but Build Effective Strategies First

Brands applied for their new gTLDs to protect their brand and ensure they didn't miss an important new opportunity, but few had a clear business case for how they would use the gTLD platform when they applied. As brands approach the July 29th contracting deadline, the inevitable question is arising: "What do we do with this?" more»

Asking a Better Question to Uncloak the Online Copyright Debate

The proverbial Pandora's box that is opened whenever the topic of online copyright infringement is raised throws into sharp relief a host of challenges that have confounded policy makers, internet service providers and consumers for many years. Chief amongst them is how to strike an appropriate balance between protecting the rights of content owners while continuing to promote the interests of the public and preserving the benefits of the internet, given its unprecedented ability to facilitate the rapid dissemination of copyrighted content. more»

Deadline of April 21 To Make Your Website "Mobile-Friendly" Or Drop In Google Search Results

Is your website "mobile-friendly"? If your site is NOT and you care about how your site ranks in Google search results (and let's face it, we pretty much all do!)... well... you need to get busy! As Google very clearly indicated: "Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results." more»

Consumers Are the Serfs of the Feudal Internet Companies

In one of the email conversations with my expert colleagues from around the globe, an interesting article was discussed written by Bruce Scheier in Wired: When it comes to security, we're back to feudalism. An interesting aspect of the discussion was the conclusion that Google's and Facebook's consumers are not their customers. The distinction is important, because consumers are the product being sold to their actual customers who are their advertisers. more»

The DNS Still Isn't a Directory

Back in the mid 1990s, before ICANN was invented, a lot of people assumed that the way you would find stuff on the Internet would be through the Domain Name System. It wasn't a ridiculous idea at the time. The most popular way to look for stuff was through manually managed directories like Yahoo's, but they couldn't keep up with the rapidly growing World Wide Web. Search engines had been around since 1994, but they were either underpowered and missed a lot of stuff, or else produced a blizzard of marginally relevant results. more»

The Top 25 Global Websites from the 2015 Web Globalization Report Card

I'm pleased to announce the publication of The 2015 Web Globalization Report Card. Here are the top-scoring websites from the report... You'll notice that Google is once again ranked number one. The fact is, no other company on this list invests in web and software globalization like Google. While many software companies are happy to support 40 or even 50 languages on their websites, Google is looking at 60 or more languages across its many products. more»

Domain Names Overcoming Awareness Gap in Mainstream Media

One of the challenges faced by registries that are launching is that there is a large lack awareness of the new options being available -- to browse as internet users or to register a domain. In a recent survey conducted by the Domain Name Association, (TheDNA) (of which I am a member), people of varying aptitude and experience from the general population of 10 different countries were provided a series of questions about their browsing habits. more»

NFL Super Bowl to Stream Live Today for Free - Who Will Be Measuring Statistics?

Today NBC is streaming the NFL's Super Bowl live for free through mobile apps as well as their NBC Sports website. Given the number of "cord-cutters" and mobile users out there, I suspect there should be a good number of people watching the event through the live streams today. more»

New gTLDs Show Promising SEO Performance

With the arrival of hundreds of new generic top-level domains (gTLDs), many marketers are excited that they can now get a web address that best describes their business or brand. For instance, a company in the organic business can now get a web address on .ORGANIC, or a brand that's all about passion and excitement can now get on .RED, etc. At the same time, many are also asking some important SEO related questions. more»

Early Data Suggests New gTLDs Perform Well in Search Environment

Internet addresses registered in new gTLDs are holding their own against -- and in some cases outperforming -- comparable addresses registered in legacy domains like .COM, according to new data that provides the best window yet into the operational functionality of new gTLD addresses. A question on everyone's mind in the run up to new gTLDs was: how would new domains perform in the wild against legacy domains on the key criteria of search? more»