Top-Level Domains

Noteworthy

Top-Level Domains / Featured Blogs

ICANN 51: Los Angeles - Getting Ready for a Big 2015

Earlier this month, the Internet Corporation for Assigned Names and Numbers (ICANN) held its 51st public meeting in Los Angeles. Once again, MarkMonitor joined stakeholders from across the globe to discuss issues ranging from government control over the Internet, to key lessons learned thus far from the new gTLD rollout. This coming year promises to be a big one for ICANN, and for the business and brand community as a result. more»

The New TLD Registry Example to Follow

With lessons learnt from the first Round, what does a new applicant need to know to prepare for the coming Round? Which example should he follow to increase his chances of success? I have had the chance to read about new domain names sales figure expectations, prior to the launching of Round one of the ICANN new gTLD program. Comments that I read and feed-backs that I have today are: "our expectations are the one we wrote on the paper and we are happy with them". more»

DNSSEC Adoption - The Current Functionality Gap (Part 2)

Registrars have the opportunity to fundamentally change the landscape of the Internet's security infrastructure by working to close the DNSSEC functionality gap. Virtually everything every Internet user does on the Internet depends on the DNS. DNSSEC is not just about protecting the DNS, it is about building a secure infrastructure foundation upon which new and innovative services and applications can be built to benefit us all. Registrars are the linchpins to advancing the deployment of DNSSEC. more»

Can New TLDs Actually Co-Exist?

The new TLD program was a long time coming and now we have over 600 options for domain name endings, with more on the way. It made sense to a lot of people that options other than the already crowded .com space were needed but did we really envisage the plethora of ultimately "similar" TLDs that would rise from the ICANN process? more»

What's the ROI on a $20m TLD Auction?

ICANN have taken a solid stance in regards to contention sets, with those yet to be resolved soon to be forced into auctions of last resort in the coming months. As expected, this has increased the velocity of private settlements between applicants, either via deals or private auctions. It seems like most applicants (wisely) don't want to see their funds going into ICANN coffers unnecessarily. more»

Towards More Efficient Registry-Registrar Relations

On the morning of Wednesday 15th October, the The Domain Name Association (the DNA) held an important working group meeting during ICANN 51 Los Angeles. The topic was to discuss several operational issues between registries and registrars. The meeting's unofficial ongoing name is the Registry-Registrar Operations Working Group. The meeting was a continuation of an inaugural meeting that was held back in June of this year, and covered in a Industry Association: An Implementation Model circulated by the DNA from September 17, by Executive Director Kurt Pritz. more»

.trust Technical Policy Launch

Whenever I examine the technical elements of the various Internet security certifications and standards that organisations are clamouring to achieve compliance against, I can't help but feel that in too many cases those businesses are prioritising the wrong things and wasting valuable resources. They may as well be following a WWI field guide on how to keep cavalry horses nourished and bayonets polished in a world of stealth aircraft and dirty bombs. more»

The Online World Is Not Flat: The Need for Geo gTLDs

This post outlines location factors that make the online world not as flat as some have claimed. I then outline the impact of these factors on the demand for new gTLDs. Domain names can signal geography by means of country-code Top Level Domains (ccTLDs) and new generic TLDs (gTLDs). Location is back in the spotlight for reasons laid out by Professor David R. Bell of the Wharton School in his recent book. more»

5 Common Misconceptions New Registries Have About Domain Revenue

It is wonderful to see the floodgates open and see so many new gTLDs launch -- 417 delegated as of October 4th. As registry senior management's focus switches to operational matters post launch, it is now time to consider how the new registries will deal with revenue recognition and its impact on financial reporting. This is primarily the CFO's responsibility, but senior management must be mindful that improper domain revenue accounting will lead to corporate reputational damage. more»

New gTLDs' Sales Force a Bottleneck?

A number of the new generic Top-Level Domains (gTLDs) have not fared well, as reflected in the dismal domain registrations. Most often we're told the problem is that end users don't know about the gTLDs, or that they don't understand or fully believe in the gTLDs' benefits, or that they demand a tremendous amount of benefits before giving up the familiar for something new (so-called .com-stickiness). My point: Behind all these explanations there may be another, the lack of decent sales force strategies. more»