Top-Level Domains

Top-Level Domains / Featured Blogs

Usage Trumps Registrations: Why Past TLDs Failed and Why Many Will Follow in Their Path

First of all I am biased. I am a common sense thinker who tries to analyze risk and reward based on societal trends and conventional wisdom. Watching the new gTLDs (generic Top Level Domains) launch over the last 2 years reminds me of the circus we are now seeing in the U.S. election. Myself, a self-proclaimed libertarian, can now be labeled as the establishment, while the so called "outsiders" act and behave like they are not politicians yet seem to be masters of messaging and propaganda. more»

U.S. Congressional Trademark Caucus Haggles Over Price

It was standing-room-only at the Congressional Trademark Caucus session in the Rayburn House Office Building in Washington, D.C. on Wednesday, April 6. The topic, brand protection in the new top level internet domain names, is still, it seems, a draw. With nearly two years' experience and statistical evidence of far fewer problems at far lower costs to brand owners than opponents of the program said would occur, it might be expected that the tone would cool. But the price of peace, I guess, remains eternal vigilance. more»

One We've Been Waiting For: Google Switches TLD Registrar to .Google Domain Name

If you've read my posts before you'll be well aware that as a strong advocate for .brands and the power they have to revolutionise digital marketing effectiveness, I am always eager to share some love with organisations that have taken the leap and launched their .brand TLDs. In recent months we've seen diverse and exciting examples from BMW, the Australian Football League and CERN - just to name a notable few. I have the privilege of advising some of the world's largest companies on their .brand strategy, but one recurring question I hear is "When will we see .google and how will they use it?" more»

Why Overseas Registries Shouldn't Worry About China's New Domain Name Regulation

On March 25th, 2016, the Ministry of Industry and Information Technology (MIIT) officially posted its revisions to the "Chinese Measures for the Administration of Domain Names" (2016 edition) for public comment. A decade has gone by since the latest administration measures were introduced in 2004 (2004 edition). Registries and registrars have been longing to see this update for a while, and it is therefore no surprise that the new edition has drawn substantial attention at home and abroad. more»

China's MIIT Clarifies New Domain Name Regulations, Allays Concerns Over Government Interference

A recent clarification to draft domain name regulations by China's Ministry of Industry and Information Technology (MIIT) indicates greater engagement and openness with the domain name market, not a contraction as some had feared. Following the MIIT's announcement on March 25th 2016, the same Ministry issued a clarification on Wednesday March 30th stating that its new draft regulations will not affect any foreign enterprises or foreign websites from resolving in China. more»

ICANN 55, Marrakech: Witnessing a Historic Event, Community Empowered Work Continues

Earlier this month, MarkMonitor representatives were privileged to witness, at the first ICANN meeting of 2016 in Marrakech, Morroco, the historic presentation of the plan to transfer the stewardship of key internet functions (IANA) from the United States Government to a community and consensus-based model of governance through ICANN (Internet Corporation for Assigned Names and Numbers). more»

New BMW Site Aligns .bmw TLD With the Company's Future

With every .brand that is launched onto the web, the industry watches closely to examine their strategy, analyse their success and evaluate whether the approach can be replicated and learned from. We've seen a wide range of launch strategies in recent months, from the full transition of www.barclays.com to www.home.barclays, to the BNP Paribas online banking sites, to the promotional site www.play.afl for the Australian Football League (AFL). more»

Charter Approved to Review All Rights Protections Mechanisms in All Generic TLDs

On March 9th, 2016, during its final open meeting at ICANN 55 in Marrakech, Morocco, the Generic Names Supporting Organization (GNSO) Council approved a motion that I proposed to adopt the Charter of the Policy Development Process (PDP) to Review all Rights Protections Mechanisms (RPMs) in all Generic Top-Level Domains. I serve on the Council as one of the two representatives of ICANN's Business Constituency, and my fellow Councilors have designated me to serve as the GNSO's Liaison to the Working Group (WG), and as its Interim Chair. more»

Australian Football League Kicks Off Sporting Code .Brands

I can't lie -- I absolutely LOVE Aussie football and have kicked a ball around since I was three years old. In fact, I always will. My ongoing love for the game is as certain as death, taxes and the fact that my beloved Melbourne Demons club will give me both incredible highs and heartbreaking lows each and every year. For most Aussies, a sporting life is very much the way of life... Today is one of those wonderful times when you get to blend your professional and personal passions. more»

DotSpam? Certain New gTLDs Rapidly Outpacing Legacy TLDs in Terms of Abuse

Would you like to hear about how to treat your psoriasis? Where to get a cheap oil change? How to flatten your belly? Achieve a stronger sexual life? Cheap toner? Annuities? Herpes? Bed bugs? Free energy? Varicose-Veins? Herpes? Saggy skin? Arthritis? Overactive bladder? Drug addiction? Herpes? No? Well, that's too bad, because that you are going to hear about it whether you like it or not. Many of the messages about these and other subjects are being carried to you via new gTLDs. more»