Top-Level Domains

Top-Level Domains / Featured Blogs

Breaking the Mold: Reclassifying Over a Billion .XYZ Domains for Alternative Uses

Three years ago, my team and I launched .xyz with the mission of bringing competition, choice, and innovation on the internet. .xyz was probably the only domain extension that had no built-in meaning, included very few domains priced at a premium, and relied on low margins and high volume. We brought with it the message that .xyz was for every website, everywhere. And instead of targeting one vertical, we connected with the next generation of internet users... more»

.Pharmacy Registration Policy Restrictions Harm Legitimate Pharmacies

The Canadian International Pharmacy Association (CIPA) recently commented on the Competition, Consumer Trust and Consumer Choice Review Team (CCTRT) Draft Report of Recommendations for New gTLDs. In particular, on the primary questions posed: The CCTRT is seeking input on its Draft Report, which assesses whether the introduction or expansion of gTLDs has promoted competition, consumer trust and consumer choice in the DNS... more»

Why This Domain Expert Has Stopped Talking About Domain Names

I'm lucky enough to spend my working life helping some of the world's largest brands drive their .brand TLD projects. The excitement and the challenges of this space stem largely from the fact that this is a new innovation; and when you're working with something truly groundbreaking, naturally there's an element of "learning as you go." And I'm not afraid to admit, sometimes we get things wrong. more»

WIPO's UDRP 'Overview' Gets Bigger (and Better)

Just as the number of domain names and domain name disputes have expanded significantly in recent years, so, too, has WIPO's "Overview," which has been updated to address the growing complexity of cases under the Uniform Domain Name Dispute Resolution Policy (UDRP). WIPO has just published the third edition of its "WIPO Overview of WIPO Panel Views on Selected UDRP Questions" -- commonly referred to as "WIPO Jurisprudential Overview 3.0." more»

The 2-Character Answer to this GAC Advice Should be "No"

ICANN's Governmental Advisory Committee (GAC) has reacted to the ICANN Board's November 2016 decision to authorize the release of two-character domains at new gTLDs with advice to the Board that does not have true consensus backing from GAC members and that relates to procedure, not policy. The Board's proper response should be to just say no, stick to its decision and advise the GAC that it will not consider such advice. more»

How Aruba is Using Racing Sponsorship to Make Itself a Premium Brand

Sitting in the Aruba hospitality at the Italian round of the Superbike World Championship in Imola, CEO Stefano Cecconi exudes passion. The love he has for motorcycles in general, and racing in particular, is evident. Less so is the rational behind Aruba's multi-million-euro-a-year spend to be the title sponsor for the factory Ducati World Superbike team. For Internet industry onlookers at least. more»

How Should I Present .Brand Domains in Advertising? (Part 2)

Part 2: How do I choose the right option for my brand? In my previous article, I discussed the question of how to represent .brand domains in advertising. As you can imagine, it's a balancing act -- stimulating awareness of the domain, creating the desired customer behavior of the future using .brands, whilst ensuring that we are considerate to the fact that .brands are yet to hit mainstream awareness. Sounds simple right? more»

Brand Control: The Next Stage for Digital

Social and Digital Marketing are two of the fastest growing, and arguably the most important, pieces of branding today. According to eMarketer, 2017 digital marketing expenditures will account for 38.4% of total ad spending and are projected to be almost 45% by 2020. This is double what they were just a few years ago and growth doesn't seem to be slowing down. more»

Oh, Those Wild and Crazy New TLDs

Among the many issues affecting ICANN's thousand new TLDs is collisions, that is, the same name already used elsewhere. The other uses are non-standard and unofficial, but some names turn out to have been used a lot. One approach to see how bad the collisions are is controlled interruption, in which the TLD publishes wildcard records with obvious impossible values, in the hope that systems that use colliding names see them and do something about it. more»

Commodifying Words and Letters in the .Com Space

Words (and by extension their constituent letters) are as free to utter and use as is the air sustaining life. No one owns them. There is no toll fee to be paid to dictionary makers who curate them. There are, however, two carve-outs from this public domain, namely words and letters businesses use as designations of origin for their marketplace presence, protected by trademark law; and words and letters arranged expressively by authors, protected by copyright law. more»