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A growing number of major brands are seriously leveraging their new TLDs, including .BNPPARIBAS, .CERN, .ABBOTT, .MONASH (and many others).

New TLDs / Featured Blogs

Uniform Rapid Suspension Not Appropriate for .com Domain Names

The Internet Commerce Association has been actively involved for the last four years on the ICANN Working Group reviewing the Uniform Rapid Suspension (URS) policy and the Uniform Domain Name Dispute Resolution Policy (UDRP). The Working Group is currently wrapping up its review of the URS. The UDRP will be reviewed in an upcoming second phase. more

Reasons Why You Should NOT Apply for a .BRAND New gTLD

There are two kinds of new domain name extensions: those dedicated to selling domain names through the network of accredited Registrars and those dedicated to a personnel use. I call these "dotBRANDs" or ".brand" new gTLDs since they are used - most of the time - by Trademarks for their own benefit. This article focuses on .BRAND new generic Top-Level Domains. In the ICANN vocabulary, these are "Registry Agreements with Specification 13". more

The EPDP Passed an Important Milestone… Now What?

This isn't the blog post I had hoped to write. When I signed up to participate in ICANN's Expedited Policy Development Process for gTLD Registration Data, I knew we had a lot of work ahead of us, but I was cautiously optimistic that we would, eventually, reach a successful outcome. Today, I find myself looking at things differently. After hundreds of hours and countless meetings and emails, Phase 2 of the EPDP's work has wrapped up with the delivery of our final report to the GNSO Council. more

Afilias to Protect TLDs Against Potential "Orphan Glue" Exploits

Afilias has informed registrars and registry clients that it is taking steps to remove orphan glue records from 200+ TLD zones in its care. This will eliminate the potential for a handful of domain names to be misused. "Glue records" enable websites and other uses of domain names to work on the internet. They are related to DNS domain name delegations and are necessary to guide iterative resolvers to delegated nameservers. more

The State of DNS Abuse: Moving Backward, Not Forward

ICANN's founding promise and mandate are optimistic -- ensure a stable and secure internet that benefits the internet community as a whole. Recent months, however, have highlighted the uncomfortable truth that ICANN's and the industry's approach to DNS abuse is actually moving backward, ignoring growing problems, abdicating on important policy issues, and making excuses for not acting. Further, the impending failure of ICANN's new WHOIS policy to address cybersecurity concerns will add fuel to the fire, resulting in accelerating DNS abuse that harms internet users across the globe. more

The Global Domain Name Market in 2019: Will New TLDs Create a Sensation?

Afnic, the association that manages and operates various TLDs including the .fr, has published its report on the global domain name market in 2019. The report highlights a slight upturn in the market, which has generally continued the growth initiated in 2018. Thus, the global domain name market accounted for approximately 346 million domain names at the end of December 2019, up 4.7% compared to 4.0% in 2018. more

Online Businesses to Benefit from Supreme Court "Booking.com" Ruling

Today, in U.S. Patent and Trademark Office v. Booking.com, the Supreme Court of the United States has affirmed that generic terms including .com domain names may be trademarked when consumers do not perceive the mark to signify the class of services, with heightened distinctiveness and recognition attributable to top-level domains that add meaning like .club, .guru, and .vip. more

Top-Level Domain Bias in Search Engine Indexing and Rankings

As a search engine optimization (SEO) and domain name consultant, one of the questions I get asked most often about domain names is whether or not the domain name or TLD (Top-Level Domain) matters. Will the domain name ending have an effect on SEO or search engine rankings. Are certain domain name endings preferred by the search engines over other domain name extensions? I decided to answer this question... more

Hundreds of "George Floyd" and "Black Lives Matter" Domain Names Appear in the DNS

Trending news and global events impact domain registration behaviors. We observed a slew of coronavirus-themed domain name registrations, for example, as early as January. George Floyd's death, which sparked several Black Lives Matter movements, is no different. Three days after George Floyd died, our data feed started detecting George Floyd-themed domain names... We retrieved all domain names that contain the strings "eorge," and "lackliv" from 28 May to 7 June and found 402. more

Thumb on the Scales

Does the ICANN Board putting its thumb on the scale, change the status quo assumption of a Policy Development Process (PDP)? The primary assumption of most PDPs is that, in the absence of consensus for change, the status quo remains. Otherwise, Policy would be made by fiat by the PDP's Chair or Co-Chairs and there would be a mad rush to occupy those unpaid, thankless positions. more