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A growing number of major brands are seriously leveraging their new TLDs, including .BNPPARIBAS, .CERN, .ABBOTT, .MONASH (and many others).

New TLDs / Featured Blogs

Remedies for Cybersquatting: New gTLD Domain Names

In the discussions proceeding the World Intellectual Property Organization (WIPO) publishing The Management Of Internet Names And Addresses: Intellectual Property Issues (Final Report, April 30, 1999) that ultimately led to the ICANN implementing the Uniform Domain Name Dispute Resolution Policy (UDRP) (1999) commentators considered three remedies to combat cybersquatting: suspending, cancelling, and transferring infringing domain names. more

The .BEST New gTLD: Second Interview

This is a one hour podcast giving all details about what the .BEST social network is going to be and how users will be able to generate an income from it... Cyril Fremont gives lots of details on how his social network, focusing on reviews, is going to be different from Google Reviews, Facebook, Yelp and TripAdvisors. If one would be tempted to think that ... well, "that's just going to be another social network", then, I strongly suggest to listen carefully the part of the interview on the decentralization of this network. more

New gTLDs: Are You Rich?

Did you know about these new domain name extensions which focus on wellness, wealth and ego? Well, I listed them and there is an interesting one... which really is unique... Many want to be famous and some industries should have a look at this list of extensions since they are keywords dedicated to very powerful industries: Gold and Diamonds, for example, have their own new gTLD for domain names ending in ".gold" and ".diamonds". more

New Domain Conference Coming to South America - Domaining Americas

Veteran domain investor Abner Duarte from PremiumDomains.com.br is featuring a new event called Domaining Americas, to be held in Rio de Janeiro, Brazil, in October 2018. He is puting together a major domain conference for South America. The debut edition of Domaining Americas will be held at the five-star Grand Hyatt Rio De Janiero on Saturday and Sunday, October 6-7, 2018. more

French Acquire the .Best New gTLD - Interview with the New Owner

This is an interview with Cyril Fremont, the first French entrepreneur to have acquired a new generic Top-Level Domain (gTLD). We long waited for innovation in the new gTLD industry and reading between the lines of this interview, one will understand that the reason behind this acquisition is "not" to sell domain names - the way registries do it in 2018. If ".Best" domains remain open to all here, this registry is planning to create innovative projects that will be launched in the near future with some possibly big surprises. more

When the Backend Domain Name Registry Is Too Expensive

What we call a "backend registry" is the mandatory technical platform to operate a domain name extension and all registries have one. It is the backend registry that allows accredited registrars to technically sell domain names for each top-level domain (TLD). The question here is: what happens to a registry, who sells domain names to accredited registrars when his backend registry solution provider is too expensive? more

Opting for UDRP Over URS

The Internet Corporation for Assigned Names and Numbers (ICANN) implemented the Uniform Rapid Suspension System (URS) in 2013 together with three other rights protection mechanisms for trademarks. It "is not intended for use in any proceedings with open questions of fact, but only clear cases of trademark abuse"... It was designed to afford rights holders claiming abusive registration of domain names with new gTLD extensions an even faster route to remedy than the Uniform Domain Name Dispute Resolution Policy (UDRP). more

Google Engineer Ben McIlwain on Why HSTS Could Be a Perfect Fit for .Brands Security

The Google-run .app TLD was always destined to draw attention and scrutiny, from the moment it fetched a then-record ICANN auction price of $25 million. Since it reached General Availability in May it has gained more than 250,000 registrations making it one of the world's most successful TLDs. However perhaps more interesting was Google's choice to add the .app TLD and its widely used .google extension to the HTTP Strict Transport Security (HSTS) Top-Level Domain preload list, offering an unprecedented level of security for all domains under .google and .app. more

What Happens If Two Applications for a New gTLD Are a City and a Family Name?

When applying for a new gTLD, what happens if two applications for the same extension are a city and a family name? Which one wins? Let's imagine that a person whose family name is "Marseille" applied for the .MARSEILLE new gTLD in the next round of the ICANN new gTLD program. What if there was a .MARSEILLE new gTLD too but as the name of the French city? more

.APP gTLD Signs of Life Web Usage Survey

When a new TLD goes into General Availability or Land Rush, the first few days are filled with registrations that reflect how the market perceives the TLD. Registrants may register domain names to develop or for speculative purposes. Others register to protect their brand. The first major web usage survey for a new TLD is generally a Signs of Life survey where the early stages of development can be detected. These surveys were based on the May 19th, 2018 .APP zone file. more