Mobile

Noteworthy

 With all of the buzz around apps & app stores it would be easy to assume that mobile apps have unstoppable momentum and that the mobile web is taking a back seat.

Mobile / Industry Updates

Airpush Chooses DeviceAtlas to Provide Device Awareness to Mobile Ad Network

Mobile Advertising firm Airpush and Afilias announced today that DeviceAtlas is now powering device detection and targeting on its advertising network for Android and iOS apps. more»

DeviceAtlas Releases Q2 2016 Mobile Web Intelligence Report, Apple Loses Browsing Market Share

DeviceAtlas, a leading supplier of intelligence on mobile devices, today released its quarterly Mobile Web Intelligence Report for Q2 2016, which analyzes mobile device traffic to hundreds of thousands of websites around the world. more»

What are the World’s Most Popular Smartphones

DeviceAtlas a leading supplier of intelligence on mobile devices, has released its latest statistics on most popular smartphones in different countries based on the amount of web traffic these phones generated in Q1 2016. more»

Mobile Web Intelligence Report: Bots and Crawlers May Represent up to 50% of Web Traffic

DeviceAtlas, a leading supplier of intelligence on mobile devices, today released its quarterly Mobile Web Intelligence Report for Q1 2016, which analyzes mobile device traffic to hundreds of thousands of websites around the world. more»

Best Practices from Verizon - Proactively Mitigating Emerging Fraudulent Activities

On Wednesday, February 24, we hosted a webinar - Best Practices from Verizon, Proactively Mitigating Emerging Fraudulent Activities - with Patrick Flaherty, Assistant General Counsel for Marketing, IP & New Media Law & Policy at Verizon. more»

The Latest Mobile Web Report Q4 2015 from DeviceAtlas

DeviceAtlas recently released a new edition of its quarterly Mobile Web Report based on web traffic during Q4 2015. The new issue reveals various trends on the most popular operating systems, device vendors, device models with the main focus being comparison of Android and iOS web traffic throughout the whole of 2015. more»

2015 Trends: Multi-channel, Streaming Media and the Growth of Fraud

2015 saw the rise of multi-channel marketing with 63% of marketing budgets invested in online channels. Each new channel comes with risks to brand owners. We recommend brands put in place comprehensive multi-channel monitoring program to discover and act on brand infringements. more»

DeviceAtlas Brings Device Awareness to HAProxy

DeviceAtlas, the market leader for device detection software, today announced the immediate availability of its device detection capabilities within HAProxy, the world's most widely used load balancing and proxying solution. more»

DeviceAtlas Granted Patent on Device Detection Accuracy Method

DeviceAtlas maker Afilias Technologies today announced that it has been granted US patent number 9,043,289 B2 on a new method for deriving the most accurate device identification results from multiple data sources. more»

SpotXchange Chooses DeviceAtlas to Target Ads to Specific Devices

DeviceAtlas is now powering all of SpotXchange's video ad requests ensuring that the right ads are delivered to the right audience, and campaign statistics are available at a device level. more»