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		<title>Alex Tajirian &#45; CircleID</title>
		<link>http://www.circleid.com/</link>
		<description>Postings from Alex Tajirian on CircleID</description>
		<dc:language>en</dc:language>
		<dc:rights>Copyright 2012, unless where otherwise noted.</dc:rights>
		<dc:date>2012-02-01T11:39:00-08:00</dc:date>
		

		
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			<title> Value or Love for New gTLDs? (Featured Blog)</title>
			<guid isPermaLink="true">http://www.circleid.com/posts/value_or_love_for_new_gtlds</guid>
			<link>http://www.circleid.com/posts/value_or_love_for_new_gtlds</link>
			<description><![CDATA[ICANN has started its historic and controversial program to expand the number of generic Top-Level Domains (gTLDs). This essay outlines the factors needed for the program to create economic value, warns against a cognitive trap that complicates selection of a new gTLD and considers the value contribution of the registries. I will not go into relevant macro measures, but I examine the problems associated with the popular measure of simply counting the number of registrations. <a href="http://www.circleid.com/posts/value_or_love_for_new_gtlds">More...</a>]]></description>
			<dc:date>2012-02-01T11:39:00-08:00</dc:date>
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			<title> Fear of New gTLD Monopolies Is Overblown (Featured Blog)</title>
			<guid isPermaLink="true">http://www.circleid.com/posts/20111213_fear_of_new_gtld_monopolies_is_overblown</guid>
			<link>http://www.circleid.com/posts/20111213_fear_of_new_gtld_monopolies_is_overblown</link>
			<description><![CDATA[You should not worry too much if some of the new generic Top-Level Domain names (gTLDs) become monopolies. ICANN and the registries won't charge monopoly prices as long as they have to worry about the government stepping in. Monopolies normally present two problems for consumers: restricted output and higher prices. In the case of the new gTLDs, restricted output is caused only by ICANN's monopoly over approving gTLD applications. <a href="http://www.circleid.com/posts/20111213_fear_of_new_gtld_monopolies_is_overblown">More...</a>]]></description>
			<dc:date>2011-12-13T07:42:00-08:00</dc:date>
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			<title> A New Quality gTLD Can Compete with .COM (Featured Blog)</title>
			<guid isPermaLink="true">http://www.circleid.com/posts/a_new_quality_gtld_can_compete_with_com</guid>
			<link>http://www.circleid.com/posts/a_new_quality_gtld_can_compete_with_com</link>
			<description><![CDATA[If you choose a new generic top-level domain (gTLD), will it be able to compete with .com? A recent academic paper indicates that the answer is yes if your new gTLD is of outstanding quality. "How Quality Drives the Rise and Fall of High-Tech Products" by professors Tellus, Yin, and Niraj in the Sloan Management Review provides evidence that new products can beat out established rivals... <a href="http://www.circleid.com/posts/a_new_quality_gtld_can_compete_with_com">More...</a>]]></description>
			<dc:date>2011-08-17T08:01:00-08:00</dc:date>
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			<title> New gTLD Applicants Must Reduce Cognitive Biases (Featured Blog)</title>
			<guid isPermaLink="true">http://www.circleid.com/posts/new_gtld_applicants_must_reduce_cognitive_biases</guid>
			<link>http://www.circleid.com/posts/new_gtld_applicants_must_reduce_cognitive_biases</link>
			<description><![CDATA[To improve the viability of your application for the recently approved launch of new generic top-level domains (gTLDs), you must reduce decision biases in estimating a new gTLD's expected revenues. To do so, you must either delegate the responsibility to an independent multi-disciplinary team within your company, or seek input from a consultant. <a href="http://www.circleid.com/posts/new_gtld_applicants_must_reduce_cognitive_biases">More...</a>]]></description>
			<dc:date>2011-07-10T08:59:00-08:00</dc:date>
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			<title> Focus on gTLD Niches, Not on the Number of Registrations (Featured Blog)</title>
			<guid isPermaLink="true">http://www.circleid.com/posts/focus_on_gtld_niches_not_on_the_number_of_registrations</guid>
			<link>http://www.circleid.com/posts/focus_on_gtld_niches_not_on_the_number_of_registrations</link>
			<description><![CDATA[Applicants for the recently approved launch of new generic top-level domains (gTLDs) should seriously take into account niche markets instead of focusing on the number of registrations. Drawing on failure and success drivers when it comes to Internet start-ups, it becomes clear that the failures of recently introduced generic top-level domains (gTLDs) - such as .biz and .info - are due to their focus on the number of registrations (i.e., scale) instead of focusing on niche markets. On the other hand, start-up successes have been consequences of prudent initial niche strategies. <a href="http://www.circleid.com/posts/focus_on_gtld_niches_not_on_the_number_of_registrations">More...</a>]]></description>
			<dc:date>2011-07-07T09:25:00-08:00</dc:date>
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			<title> New ICANN Requirements for New gTLDs Are Irrelevant (Featured Blog)</title>
			<guid isPermaLink="true">http://www.circleid.com/posts/new_icann_requirements_for_new_gtlds_are_irrelevant</guid>
			<link>http://www.circleid.com/posts/new_icann_requirements_for_new_gtlds_are_irrelevant</link>
			<description><![CDATA[ICANN is barking up a number of wrong trees with the latest version of its Evaluation and Questions Criteria for generic top-level domains (gTLDs). The document asks for financial projections, the applicant's goals for its TLD, and the benefits the applicant expects to derive. All that information is meaningless. <a href="http://www.circleid.com/posts/new_icann_requirements_for_new_gtlds_are_irrelevant">More...</a>]]></description>
			<dc:date>2011-06-08T09:24:00-08:00</dc:date>
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			<title> Which Internet Extensions (gTLDs) to Apply For? (Featured Blog)</title>
			<guid isPermaLink="true">http://www.circleid.com/posts/which_internet_extensions_gtlds_to_apply_for</guid>
			<link>http://www.circleid.com/posts/which_internet_extensions_gtlds_to_apply_for</link>
			<description><![CDATA[The number of possible new generic top-level domains (gTLDs) to apply for is daunting. Where do you start? This essay warns against some common pitfalls and outlines three logical steps that you need to follow in making your selection. Remember that there is money to be made in owning the right gTLD. Skeptics focus on the success, or lack of it, of previous expansions such as .name, .biz, and .info. They're using the wrong lens. <a href="http://www.circleid.com/posts/which_internet_extensions_gtlds_to_apply_for">More...</a>]]></description>
			<dc:date>2011-01-25T15:37:00-08:00</dc:date>
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			<title> Success Drivers of New gTLD Applications (Featured Blog)</title>
			<guid isPermaLink="true">http://www.circleid.com/posts/success_drivers_of_new_gtld_applications</guid>
			<link>http://www.circleid.com/posts/success_drivers_of_new_gtld_applications</link>
			<description><![CDATA[Being approved by the Internet Corporation for Assigned Names and Numbers (ICANN) as the owner of a new generic top-level domain (gTLD) extension requires considerable analysis before the application is submitted. You must understand the sources of risk, gauge your risk tolerance, and you must obtain an estimate of the value of your proposed TLD's future revenues (with the effects of potential competitors factored in, a step too many applicants ignore). <a href="http://www.circleid.com/posts/success_drivers_of_new_gtld_applications">More...</a>]]></description>
			<dc:date>2011-01-19T12:42:00-08:00</dc:date>
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			<title> New gTLDs Differentiation: Do Good (Featured Blog)</title>
			<guid isPermaLink="true">http://www.circleid.com/posts/new_gtlds_differentiation_do_good</guid>
			<link>http://www.circleid.com/posts/new_gtlds_differentiation_do_good</link>
			<description><![CDATA[Congratulations! The Internet Corporation for Assigned Names and Numbers (ICANN) has approved your application for a new generic top-level domain (gTLD) extension. Now what? ...This essay focuses on how to differentiate by being socially responsible. <a href="http://www.circleid.com/posts/new_gtlds_differentiation_do_good">More...</a>]]></description>
			<dc:date>2011-01-17T10:45:00-08:00</dc:date>
		</item>
		
		<item>
			<title> A New Internet Extension Can Compete with .COM (Featured Blog)</title>
			<guid isPermaLink="true">http://www.circleid.com/posts/a_new_internet_extension_can_compete_with_com</guid>
			<link>http://www.circleid.com/posts/a_new_internet_extension_can_compete_with_com</link>
			<description><![CDATA[The king of extensions is .com, and dethroning it won't be easy. But one day soon .com will have a genuine competitor, and there are two things we already know about the competition. First, the newcomer will have been sold as an underdog. Second, it will have attracted businesses that are passionate about being content-quality leaders. <a href="http://www.circleid.com/posts/a_new_internet_extension_can_compete_with_com">More...</a>]]></description>
			<dc:date>2010-11-05T08:47:00-08:00</dc:date>
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			<title> .YourBrand Now! (Featured Blog)</title>
			<guid isPermaLink="true">http://www.circleid.com/posts/yourbrand_now</guid>
			<link>http://www.circleid.com/posts/yourbrand_now</link>
			<description><![CDATA[The time is now to make sure your brand makes it onto the list of new top-level domain names. Brand owners should immediately start re-enforcing your brands by promoting ".Your Brand" as a top-level domain (TLD) extension. You must implement the strategy through a two-stage process: free ride on pre-launch discussions and submit your application request with ICANN during the application period. <a href="http://www.circleid.com/posts/yourbrand_now">More...</a>]]></description>
			<dc:date>2010-11-01T11:38:00-08:00</dc:date>
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			<title> Recognizing ICANN's Failures (Featured Blog)</title>
			<guid isPermaLink="true">http://www.circleid.com/posts/recognizing_icanns_failures</guid>
			<link>http://www.circleid.com/posts/recognizing_icanns_failures</link>
			<description><![CDATA[The Internet Corporation for Assigned Names and Numbers (ICANN) has failed on a number of fronts, resulting in sub-par products and services in a global monopolistic environment. Failures will continue if not recognized and immediately addressed. Leadership is about the future, a journey into uncharted territory, and it requires vision supported by technical, operational, and mind-changing competencies. ... It does not require a rocket scientist to recognize that ICANN has fallen short because it lacks... <a href="http://www.circleid.com/posts/recognizing_icanns_failures">More...</a>]]></description>
			<dc:date>2010-10-25T10:50:00-08:00</dc:date>
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			<title> Scrutinize ICANN's Thousand New-TLDs Limit (Featured Blog)</title>
			<guid isPermaLink="true">http://www.circleid.com/posts/scrutinize_icanns_thousand_new_tlds_limit</guid>
			<link>http://www.circleid.com/posts/scrutinize_icanns_thousand_new_tlds_limit</link>
			<description><![CDATA[I am skeptical about how ICANN has arrived at a technical limit of a thousand new TLDs per year. The ICANN study driving this number must be made public so that our industry's risk management experts can size up the finding. Why am I skeptical? <a href="http://www.circleid.com/posts/scrutinize_icanns_thousand_new_tlds_limit">More...</a>]]></description>
			<dc:date>2010-10-16T08:38:00-08:00</dc:date>
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			<title> A Case for Limited New TLD Flavors (Featured Blog)</title>
			<guid isPermaLink="true">http://www.circleid.com/posts/a_case_for_limited_new_tld_flavors</guid>
			<link>http://www.circleid.com/posts/a_case_for_limited_new_tld_flavors</link>
			<description><![CDATA[La Casa Gelato in Vancouver, Canada, is doing just fine by selling a grand total of more than 500 ice cream flavors (wild asparagus, balsamic vinegar, dandelion -- you get the idea). On the other hand, Apple Inc. has built its enviable business on the principle of the fewer options the better. So, what does the confused ICANN need to do with its proposed new top-level domains (TLDs)? My advice: Go the Apple route. <a href="http://www.circleid.com/posts/a_case_for_limited_new_tld_flavors">More...</a>]]></description>
			<dc:date>2010-09-22T13:23:01-08:00</dc:date>
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			<title> Undesirable Consequences of Empirical Studies on Cybersquatting (Featured Blog)</title>
			<guid isPermaLink="true">http://www.circleid.com/posts/undesirable_consequences_of_empirical_studies_on_cybersquatting</guid>
			<link>http://www.circleid.com/posts/undesirable_consequences_of_empirical_studies_on_cybersquatting</link>
			<description><![CDATA[Empirical studies on cyber- and typosquatting (for example, Moore and Edelman's "Measuring the Perpetrators and Funds of Typosquatting") may inadvertently encourage bad behavior. People tend to do what most other people are doing, even when the given act is presented to them as something wrong. <a href="http://www.circleid.com/posts/undesirable_consequences_of_empirical_studies_on_cybersquatting">More...</a>]]></description>
			<dc:date>2010-08-22T10:14:00-08:00</dc:date>
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