Home / Industry

Thoughts on Applying for a Generic Top-Level Domain

The ICANN Generic Top-Level Domain (gTLD) application window opened on January 12th and I was glad to be part of one of the first teams to apply. That's right, Neustar is applying for .neustar — our own brand — because we believe that our own gTLD provides us the opportunity to increase awareness of Neustar as a leader in real-time information and analytics.

We're getting a lot of excitement in our marketing teams about how we might use the domain. For example, we can create service-specific domains like dns.neustar or siteprotect.neustar. We can also create themed domains like security.neustar and neutrality.neustar or even domains for each of our employees. The possibilities are endless.

When creating the application, I used the Neustar Application Prep Guide — the same one our customers are using, by the way — and found that it really helped. I have our team working on all the ICANN application questions using that guidebook and it's made our process significantly shorter.

One hint that I have is in the creation of contact emails. It's really important to have the right people in your organization serve as your contacts during the application process. If there are any questions or concerns, it's best to get them cleared up quickly. We wouldn't want to lose our application because of a communications breakdown.

I recommend making the secondary contact email a distribution list. We created one on our Exchange server so that several people get copied if we get an email from ICANN. That way, even if somebody is out on vacation, we can rest assured that the questions are received and acted on quickly.

We'll keep you posted on the progress of our application and any other tips we have for a smooth filing. In the meantime, our friends at dotYOU have a great resource for companies interested in applying for a gTLD.

Written by Mark Pilipczuk is vice president of Corporate Marketing & Communications at Neustar.

About Neustar

Neustar

NeuStar provides market-leading and innovative services that enable trusted communication across networks, applications, and enterprises around the world. (Learn More)

Related topics: Domain Names, Registry Services, ICANN, Top-Level Domains

WEEKLY WRAP — Get CircleID's Weekly Summary Report by Email:

Related Blogs

Related News

Topics

Industry Updates – Sponsored Posts

IBCA Presentation to ICANN GAC on Protection of Geographic Names in New gTLDs

NSW Government Launches .sydney Domain

New .VOTE and .VOTO Domains Now Available

Verisign Launches New Monthly Blog Series: Top 10 Keywords Registered in .COM and .NET

.LGBT Public Launch Begins Today

.POKER Domain Sunrise Period Begins

Verisign Celebrates .com's 30th Anniversary, Launches Domain Name Contest

New .VOTE and .VOTO Domains Sunrise Period Begins

New .LGBT Domain Sunrise Period Begins

Season's Greetings - 2014 End of Year Message from DotConnectAfrica

Minds + Machines in 2014 and 2015

New .VOTE and .VOTO Domains Launched

Consumers Prefer the .ORGANIC Domain for True-Organic Goods

DNW Podcast Interview with Antony Van Couvering

TLD Registry and Right of the Dot Establish a Domain Name Industry "Dream Team"

TLD Registry Ltd Welcomes New Board Members

New .LGBT Top-Level Domain Launched

.sydney Domain Names Now Available in Pre-Release

"Chinese Domaining Masterclass" to be Presented at NamesCon Las Vegas in January 2015

Auction and Sales Channel Update

Sponsored Topics

Afilias

DNS Security

Sponsored by
Afilias
Minds + Machines

Top-Level Domains

Sponsored by
Minds + Machines
Verisign

Security

Sponsored by
Verisign
dotMobi

Mobile

Sponsored by
dotMobi