Home / Industry

Thoughts on Applying for a Generic Top-Level Domain

The ICANN Generic Top-Level Domain (gTLD) application window opened on January 12th and I was glad to be part of one of the first teams to apply. That's right, Neustar is applying for .neustar — our own brand — because we believe that our own gTLD provides us the opportunity to increase awareness of Neustar as a leader in real-time information and analytics.

We're getting a lot of excitement in our marketing teams about how we might use the domain. For example, we can create service-specific domains like dns.neustar or siteprotect.neustar. We can also create themed domains like security.neustar and neutrality.neustar or even domains for each of our employees. The possibilities are endless.

When creating the application, I used the Neustar Application Prep Guide — the same one our customers are using, by the way — and found that it really helped. I have our team working on all the ICANN application questions using that guidebook and it's made our process significantly shorter.

One hint that I have is in the creation of contact emails. It's really important to have the right people in your organization serve as your contacts during the application process. If there are any questions or concerns, it's best to get them cleared up quickly. We wouldn't want to lose our application because of a communications breakdown.

I recommend making the secondary contact email a distribution list. We created one on our Exchange server so that several people get copied if we get an email from ICANN. That way, even if somebody is out on vacation, we can rest assured that the questions are received and acted on quickly.

We'll keep you posted on the progress of our application and any other tips we have for a smooth filing. In the meantime, our friends at dotYOU have a great resource for companies interested in applying for a gTLD.

Written by Mark Pilipczuk is vice president of Corporate Marketing & Communications at Neustar.

About Neustar

Neustar

NeuStar provides market-leading and innovative services that enable trusted communication across networks, applications, and enterprises around the world. (Learn More)

Related topics: Domain Names, Registry Services, ICANN, Top-Level Domains

WEEKLY WRAP — Get CircleID's Weekly Summary Report by Email:

Related Blogs

Related News

Topics

Industry Updates – Sponsored Posts

.Host Announces Top Global Players As Pioneer Partners

Public Interest Registry Releases Bi-Annual Report, .Org Domain Registrations Pass 10.4 Million

Public Interest Registry to Speak About Upcoming Launch of .ngo and .ong Domains for NPOs

Landrush Opens for .Website, .Press and .Host

Afilias Announces General Availability of .BLACK Top-Level Domain

Last Lap of .WEBSITE, .PRESS and .HOST Sunrise

DotConnectAfrica Trust Responds to ICANN 50 GAC Advice, Updates on .Africa Application IRP Status

New .ORGANIC Domain Sunrise Begins, Creating Verified Space 
for Organic Products and Services

Non-English "IDN Email" Addresses Are Finally Working!

TLD Registry to Speak at Inaugural World Domain Day India

Independent Endorsement of Dot Chinese Online & Dot Chinese Website

ICANN London Recap Webinar

Four Reasons to Move from .COM to Your .BRAND Domain

Neustar to Launch usTLD Stakeholder Council

Introducing the New .ORGANIC Domain: A Trusted, Credible Space for Organic Products on the Web

.WANG - 15,000 Registrations on Day One of General Availability

Dot Brand: Why Your Brand Needs Its Own Top-Level Domain

Afilias Announces Start of .BLACK Sunrise Period

Radix Launches Three New TLDs in Sunrise With Backing from 50+ Registrar Partners

.WANG General Availability Opens on June 30, 2014

Sponsored Topics