Home / Industry

The Sun is First UK National Newspaper to Launch a .mobi Site

dotMobi, the first and only Internet address created for mobile phones, today announced that Britain's most popular newspaper, The Sun, is the first UK national newspaper to launch a .mobi web site.

thesun.mobi gives readers access to the paper from any mobile phone or device that can access mobile internet services. On-the-go readers now have free access to the top 10 online stories for News, Sport, Bizarre and Sun Woman as well as daily Mystic Meg horoscopes and Page 3 of The Day.

Other content available for download includes Page 3 wallpapers and videos, a host of ringtones, and other videos such as The Sun Virals. Readers can also sign up to receive alert services including news, sports, Bizarre, football, Mystic Meg, lottery results and racing tips.

"There are more than eight million consumers of mobile news and information services in the UK in any given month, and The Sun is keen to get a head start in extending its brand into the mobile space and reaching new audiences," said Andrew Bagguley, head of Mobile Strategy, News Group Newspapers. "The flexibility and ease-of-use of the .mobi domain and open standards has enabled us to create content which is just as exciting and usable on a mobile as it is on a PC."

"Thesun.mobi gives readers access to the paper wherever they happen to be — on a bus, at the beach, at a football game — The Sun is always there, in their pockets, on their mobile" said David Ryder, dotMobi's VP of Marketing and Sales. "thesun.mobi creates a strong brand presence for The Sun in the mobile environment and enables the paper to launch exciting cross-channel marketing initiatives and extend partnerships and product offerings with advertisers."

Readers can either type "thesun.mobi" into their phone's browser to access the site or text SUN to 85080 to receive a link to the site. The alert services will be advertised on thesun.co.uk site.

About dotMobi

dotMobi

Headquartered in Dublin, dotMobi - a wholly owned subsidiary of Afilias Limited - is a worldwide leader in enabling the development & discovery of quality mobile content through innovative services, in turn helping businesses and individuals reach the world's billions of mobile phone users. dotMobi spurs mobile industry innovation by giving content providers the tools they need to ensure the Web will work on mobile phones with speed, accuracy and relevant content. (Learn More)

Related topics: DNS, Registry Services, Mobile, Top-Level Domains

WEEKLY WRAP — Get CircleID's Weekly Summary Report by Email:

Related Blogs

Related News

Topics

Industry Updates – Sponsored Posts

Mobile Web Traffic: A Dive Into the Data

Auctions Update: MMX Wins .law and .vip

LogicBoxes Partners with I-Content to Implement Vertical Integration for .RICH and .ONL

The Latest Internet Plague: Random Subdomain Attacks

Digging Deep Into DNS Data Discloses Damaging Domains

Mobile Web Has Now Overtaken PC in 40 Nations, Including India, Nigeria and Bangladesh

General Availability Kicks Off for .Website, .Press and .Host

New .ORGANIC Top-Level Domain Welcomes Leading Brands As .ORGANIC Pioneers

Dot Chinese Online and Dot Chinese Website Featured in EURid's World Report on IDNs 2014

New .ORGANIC Top-Level Domain Opens to Serve the Organic Community

Independent Endorsement of Dot Chinese Online & Dot Chinese Website by by FiarWinds Partners

New gTLDs and Best Practices for Domain Management Policies (Video)

.Host Announces Top Global Players As Pioneer Partners

Public Interest Registry Releases Bi-Annual Report, .Org Domain Registrations Pass 10.4 Million

Public Interest Registry to Speak About Upcoming Launch of .ngo and .ong Domains for NPOs

Landrush Opens for .Website, .Press and .Host

Afilias Announces General Availability of .BLACK Top-Level Domain

Nominum Announces Future Ready DNS

Last Lap of .WEBSITE, .PRESS and .HOST Sunrise

DotConnectAfrica Trust Responds to ICANN 50 GAC Advice, Updates on .Africa Application IRP Status

Sponsored Topics