Home / Industry

The Sun is First UK National Newspaper to Launch a .mobi Site

dotMobi, the first and only Internet address created for mobile phones, today announced that Britain's most popular newspaper, The Sun, is the first UK national newspaper to launch a .mobi web site.

thesun.mobi gives readers access to the paper from any mobile phone or device that can access mobile internet services. On-the-go readers now have free access to the top 10 online stories for News, Sport, Bizarre and Sun Woman as well as daily Mystic Meg horoscopes and Page 3 of The Day.

Other content available for download includes Page 3 wallpapers and videos, a host of ringtones, and other videos such as The Sun Virals. Readers can also sign up to receive alert services including news, sports, Bizarre, football, Mystic Meg, lottery results and racing tips.

"There are more than eight million consumers of mobile news and information services in the UK in any given month, and The Sun is keen to get a head start in extending its brand into the mobile space and reaching new audiences," said Andrew Bagguley, head of Mobile Strategy, News Group Newspapers. "The flexibility and ease-of-use of the .mobi domain and open standards has enabled us to create content which is just as exciting and usable on a mobile as it is on a PC."

"Thesun.mobi gives readers access to the paper wherever they happen to be — on a bus, at the beach, at a football game — The Sun is always there, in their pockets, on their mobile" said David Ryder, dotMobi's VP of Marketing and Sales. "thesun.mobi creates a strong brand presence for The Sun in the mobile environment and enables the paper to launch exciting cross-channel marketing initiatives and extend partnerships and product offerings with advertisers."

Readers can either type "thesun.mobi" into their phone's browser to access the site or text SUN to 85080 to receive a link to the site. The alert services will be advertised on thesun.co.uk site.

About dotMobi

dotMobi

Headquartered in Dublin, dotMobi - a wholly owned subsidiary of Afilias Limited - is a worldwide leader in enabling the development & discovery of quality mobile content through innovative services, in turn helping businesses and individuals reach the world's billions of mobile phone users. dotMobi spurs mobile industry innovation by giving content providers the tools they need to ensure the Web will work on mobile phones with speed, accuracy and relevant content. (Learn More)

Related topics: DNS, Registry Services, Mobile, Top-Level Domains

WEEKLY WRAP — Get CircleID's Weekly Summary Report by Email:

Related Blogs

Related News

Topics

Industry Updates – Sponsored Posts

Season's Greetings - 2014 End of Year Message from DotConnectAfrica

Minds + Machines in 2014 and 2015

New .VOTE and .VOTO Domains Launched

Consumers Prefer the .ORGANIC Domain for True-Organic Goods

DNW Podcast Interview with Antony Van Couvering

TLD Registry and Right of the Dot Establish a Domain Name Industry "Dream Team"

TLD Registry Ltd Welcomes New Board Members

New .LGBT Top-Level Domain Launched

.sydney Domain Names Now Available in Pre-Release

"Chinese Domaining Masterclass" to be Presented at NamesCon Las Vegas in January 2015

Auction and Sales Channel Update

Radix Set to Launch .SITE TLD in 2015

Annual Manthan Award Event This Week

Domain Name .Africa Faces Hurdles - Q&A with Sophia Bekele

Join Paul Vixie & Robert Edmonds at the Upcoming Distinguished Speaker Series

LogicBoxes Announces Automation Solutions for ccTLD

List of New gTLD Availability & Key Information Provided for Download

Radix Launches .Space for Individuals, Freelancers and Professionals

TLD Registry Wins Best Marketing Award at China New gTLD Roadshow

Public Interest Registry Introduces 'OnGood' - New Brand Identity for .ngo & .ong

Sponsored Topics

Minds + Machines

Top-Level Domains

Sponsored by
Minds + Machines
Afilias

DNSSEC

Sponsored by
Afilias
Verisign

Security

Sponsored by
Verisign
dotMobi

Mobile

Sponsored by
dotMobi