It appears that many Japanese advertisers are no longer resorting to URL’s as their primary means of promoting websites. While recently visiting Japan, blogger Cabel Sasser has made an interesting observation about this trend: “Within minutes of riding on the first trains in Japan, I notice a significant change in advertising, from train to television. The trend? No more printed URL’s. The replacement?

Search boxes! With recommended search terms! ...getting people to a specific page in a big site is difficult (who’s going to write down anything after the first slash?)… But, I ask you: could this be done in the USA?”

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