Privacy Policies in the Real World

By Laura Atkins
Laura Atkins

This weekend we took the car in for service. Instead of dropping it off at the dealership, we found a small, local garage. Prominently positioned on the counter was their Email Privacy Policy.

Privacy Policy posted in local auto repair shop.The full text of the notice.

WEBSITE INFORMATION:
When you visit the QualityTuneup.com website you are providing information about your visit to Kihon Media. We know which pages you visited, what is downloaded and which domains you come from.

PROTECTING YOUR PERSONAL INFORMATION:

Our policies to protect your personal information are:

  • To use physical, electronic and procedural safeguards to protect your personal information
  • We do not share any of your personal information with third parties.
  • To require our employees to keep personal information confidential.
  • To authorize only those employees who need personal information to perform their dutues to access such information.

That's a more readable and understandable privacy policy than most I see on websites. If a little garage can provide such an understandable and readable privacy policy, how is it that so many email and internet experts fail to do the same?

By Laura Atkins, Founding partner of anti-spam consultancy & software firm Word to the Wise. Visit the blog maintained by Laura Atkins here.

Related topics: Email, Privacy

Comments

It is a workaround John Berard  –  Nov 17, 2009 2:39 PM PST

As someone who cares deeply about privacy policies (I was a founding member of the board of TRUSTe) | applaud the clarity of the Quality Tuneup email privacy policy.  But I wonder if it was found taped to the counter because they forgot to post it to their site?

I couldn't find it; you?

John Berard