Microsoft's Offer to Buy Yahoo: An Anti-Spam Point of View

By Terry Zink
Terry Zink

Last Friday, Microsoft made an unsolicited offer to buy Yahoo for $31 per share, representing over a 50% premium from Yahoo's then-share price.

As an employee working for Microsoft in Exchange Hosted Services (i.e. spam filtering), I'd like to comment on this buyout offer. Leaving aside the question of whether or not this is a good deal for shareholders and what Microsoft's true motivations are for buying Yahoo (namely, to become the number 2 player in the search market), I'd like to look at it from an anti-spam point of view. What are some of the things that the two companies can do to work together from an email delivery vantage? Here are some of the things that I can see:

Spam filtering algorithms - Hotmail's Smartscreen technology could use some improvements, I think most people in Hotmail would be open to improvement in the product. I'd like to see Microsoft and Yahoo get together and combine the best of Smartscreen and Yahoo filtering to improve the product.

DKIM implementation - As far as I know, there isn't a major movement within Microsoft to do DKIM. Not that anyone was opposed to it, but there was a big push to do SenderID and to support that. Now that Microsoft is acquiring the guys who invented DomainKeys, the predecessor to DKIM, it makes sense to do it now. Gmail does both DKIM and SPF, now perhaps Hotmail can do both as well.

Will Yahoo now do SPF? - Yahoo so far has resisted publishing SPF records. Microsoft is very big on getting customers to publish SPF. Maybe now we Yahoo will do it.

I wouldn't expect convergence to occur very quickly. Yahoo runs on Unix or BSD and it will take a very long time to switch over to Windows. Still, the opportunities for anti-spam collaboration are promising.

By Terry Zink, Program Manager. Visit the blog maintained by Terry Zink here.

Related topics: Email, Spam

Comments

Re: Microsoft's Offer to Buy Yahoo: An Anti-Spam Point of View Suresh Ramasubramanian  –  Feb 04, 2008 3:16 AM PDT

Yahoo has shown remarkably good sense not touching SPF (or senderid) with a bargepole. Being forced into doing it would be a disservice to yahoo users.

Re: Microsoft's Offer to Buy Yahoo: An Anti-Spam Point of View Larry Seltzer  –  Feb 04, 2008 4:26 AM PDT

If they continue to support DKIM what's the downside to publishing SPF records?

Re: Microsoft's Offer to Buy Yahoo: An Anti-Spam Point of View Carl Byington  –  Feb 04, 2008 11:33 PM PDT

Just a waste of time and effort.

Hotmail currently publishes ~all form

hotmail.com. 3600 IN TXT "v=spf1 include:spf-a.hotmail.com include:spf-b.hotmail.com include:spf-c.hotmail.com include:spf-d.hotmail.com ~all"

So if we ask "should ip address a.b.c.d be sending email from the hotmail.com domain", hotmail explicitly answers "we don't know". How is that different from what you would know if there were no spf record?