Afilias Launches DeviceAssure to Close Security Gaps from Counterfeit Mobile Devices

By Afilias

DeviceAssure Identifies Fakes Before They Can Inflict Damage

Launched today at Mobile World Congress, DeviceAssure is a new solution that uses patent pending technology to address the growing problems caused by counterfeit devices. For the first time, Financial Services providers, Enterprise Security organizations, Governments, App-enabled service providers and others doing business on the web can immediately determine whether a mobile device requesting access is authentic or counterfeit. This enables immediate action that protects them and their customers from criminal activity perpetrated via counterfeits.

While counterfeit phones cost the mobile ecosystem more than €45 Billion annually in lost sales, the bigger costs are hidden. Counterfeit mobile devices are often the platform for perpetrating cyber-crime such as:

Further, counterfeit devices today are so sophisticated it's nearly impossible to tell just by looking at them, so many users don't even realize they have a fake. Network operators and others that allow mobile access must act to protect themselves and their customers.

DeviceAssure is an embeddable library for native apps and SDKs and a JavaScript web library that examines unique device identifiers & characteristics (hardware profile, CPU, GPU, screen capabilities, UA string and TAC), and compares them against known good configurations stored in our device database.

DeviceAssure is expected to offer immediate benefits to:

DeviceAssure builds on the technology of Afilias' industry leading DeviceAtlas™ solution, which features the largest and most current database of specifications for legitimate devices and is used by major brands, telcos, and technology companies to better engage with mobile audiences. DeviceAssure uses a native app or web application to capture the unique identifier of each device and then instantly spot "out of spec" devices, is easy to deploy and operate and is designed to be both robust and scalable. Afilias works closely with the GSMA on device intelligence solutions for the mobile operator ecosystem.

According to Afilias CTO Ram Mohan, "Our research shows that sophisticated fake devices act as attack vectors using back-doors built into the device. Counterfeit devices are frequently pre-provisioned to download ransomware and other malware to execute on the device and spread across the network. DeviceAssure was built to defeat this means of perpetrating cyber-crimes."

Afilias showcases DeviceAssure and DeviceAtlas® during Mobile World Congress in Hall 7 stand K51 and will deliver a presentation on the issue in the Digital Trust stream of the event.

Afilias' mobile and web services division has deep expertise in the mobile industry, focusing on providing real time intelligence on mobile devices, web and app and mobile operator traffic. In addition to DeviceAssure, the company provides a range of award-winning products to ensure content works in today's dynamic web environment including DeviceAtlas the industry standard for device data and the only solution that is indexed for web, apps and mobile operator environments. For more information on Afilias services please visit

Related topics: Mobile Internet