UDRPs Filed - Brand Owners Take Note

By Matt Serlin
Matt Serlin

After being in the domain industry for over 15 years, there aren't too many things that catch me by surprise, but recently a few UDRP filings have me scratching my head.

Both ivi.com and ktg.com have had UDRPs filed against them, and I have to say for anyone holding a valuable domain name, it's a cautionary tale and one that should have folks paying attention to the outcome of each.

Just as a refresher, to be successful in a UDRP filing, the complainant must prove the following:

With that in mind, let's look a little closer at the details of these two troubling UDRP filings.

Ivi.com is registered to WebMD, LLC, a long-time provider of health and wellness information on the Internet, and the domain has been registered since 1992. The domain name currently doesn't resolve to any content, so it's not actively being used. The complainant is Equipo IVI SL, an assisted reproduction group based in Spain. They appear to operate their company off of the domain ivi-fertility.com. According to their website, IVI appears to have been initially founded in 1990 in Valencia.

The domain ktg.com is registered to HUKU LLC which appears to be an entity based in Belize and has been registered since at least 2001. According to a reverse WHOIS lookup, this entity owns a few hundred generic domain names in a variety of extensions. The domain ktg.com resolves to a Domain Holdings page with a message stating that this domain may be for sale. The complainant is a company called Kitchens To Go which operates off the kitchenstogo.com domain which was registered in 1998. They also appear to operate the k-t-g.com domain name as well.

Based on prima facie evidence, I'm doubtful that either of these UDRP filings should be successful — but then again the domain imi.com was recently handed over to the complainant in a case which appears to have very similar circumstances to these latest two. It should be noted though in that case, the registrant did not even respond to the UDRP.

What can brand owners do to ensure that they don't find themselves losing a domain in a questionable UDRP filing? A few things:

It will be very interesting to see how these two UDRP filings play out, and we'll be sure to report back once the decisions have been made public.

By Matt Serlin, SVP, Client Services and Operations at Brandsight

Related topics: Domain Names, Brand Protection, UDRP


Good advice, Matt. I would add one Gerald M. Levine  –  Nov 19, 2017 3:21 PM PDT

Good advice, Matt. I would add one more bullet point. Be sure to curate the content to avoid any possible association with mark owner or its competitors. The matter you referred to (reading the record carefully)failed to curate contents. The Panel found that "Complainant’s screenshot confirms [that] … the domain name contains various IMI related links and descriptions of the content located at the linked webpage." Now, if the Respondent had appeared… (but that's another story!)