Mobile Web technology provider dotMobi and Webtrends, a leader in digital intelligence, today announced an agreement to embed device intelligence from dotMobi's DeviceAtlas® product into Webtrends analytics solutions. That means Webtrends analytics can now include detailed data from DeviceAtlas on which mobile phones and devices — like game consoles and media players — are being used to interact with a customer's online presence.
"As the leader in multi-channel analytics, we are constantly looking to improve the depth and breadth of insight across all digital channels," said Bruce Kenny, EVP of Technology and Hosted Operations, Webtrends. "The mobile and social channels are no longer peripheral — they are core to any digital marketing effort."
Eileen O'Sullivan, dotMobi COO and CFO, said, "Understanding the ways your customer base engages with your content is the cornerstone of a successful online strategy. DeviceAtlas gives content providers intelligence on what devices their customers are using; with that information, they can provide content designed to work at its best on those devices. We look forward to working with Webtrends to ensure their clients have deep, useful analytics on all types of devices."
DeviceAtlas provides information on approximately 10,000 mobile and Web-enabled devices with a high-speed API capable of making millions of detections per second. DeviceAtlas is used by a variety of large brands and Fortune 100 companies, including Adobe, Sprint, IBM, General Motors and Target.
Webtrends analytics solutions have set the standard for innovation and performance, and the company counts some of the biggest global brands as customers, including Associated Press, Barclays, BMW, Coca-Cola, Microsoft and The New York Times.
Related topics: Mobile