A New Generic Top-Level Domain Can Be Free

By Jean Guillon
Jean Guillon

Most new gTLD applicant do not necessarily want to earn money from their domain name extension!

.BRANDS, for example, will be using their domain names for themselves and they will not earn money from the sale of domain names.

So, who are these new gTLD applicants who do not want to earn money from selling domain names and who do not want to spend money in an application? Who are these applicants who can have the benefit of applying "for free" and acquire the visibility of launching a new domain name extension?

Applying for a ."French city", is a nightmare as it has to go through the long process of a Call For Tender. A city cannot just select service providers and apply. This is not allowed in France. I believe many French cities won't have applied mainly because of this reason, but not only:

  1. It cost a lot of money to apply;
  2. The CFT process is long and time consuming;
  3. It requires internal resources;
  4. Internal resources require consulting to understand the ICANN process;
  5. Administrations do not like to deal with the subject of domain names;
  6. Having Finances, Communications, Legals and true deciders in the same room is just impossible;
  7. Having multiple meetings requires everyone to remember there is a meeting :-)
  8. Most of the time, mayors decide and it is not an easy thing to present directly to him;
  9. Public administrations do not want to spend hundreds of thousands Euros in "domain names";
  10. Those who pay taxes ("Les administr├ęs" in French) don't want to pay for domain names and, to say the least, cities do not want to show they spend money on this;
  11. The list is long...

So how does a city acquire its own Top-Level Domain, avoiding costs and most of what is in the list above?

There are strong organizations specialized in the process of acquiring a Top-Level Domain with ICANN and who will apply for a city TLD in exchange of a letter of support (or a letter of non objection) and a little communication.

Such organizations provide:

Such organizations are the ones who can make a profit from selling the city's domain names.

In exchange, the city acquires:

Such cities may earn a representative seat on the board but do not own the Top-Level Domain.

By Jean Guillon, New gTLDs "only".. Visit the blog maintained by Jean Guillon here.

Related topics: New TLDs

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