RIGHT OF THE DOT and Architelos Join Forces to Offer Marketing, Valuation, Management Services

By Architelos
Architelos

RIGHT OF THE DOT, a domain name strategy consulting group for new generic top-level domain (gTLD) applicants and existing TLDs, announced today that it has entered into a cooperative arrangement with Architelos, a consulting and managed services company serving the same market. Under the arrangement, Architelos will refer gTLD applicants seeking premium domain name consulting services to RIGHT OF THE DOT, and RIGHT OF THE DOT will refer to Architelos clients looking for new TLD feasibility, financial modeling and TLD application services, as well as a managed solution for running the front office functions of a TLD registry.

The internet name space is expected to expand into potentially hundreds of new TLDs, as companies are permitted to apply for generic names and even their own brand name in the form of a TLD, to generate greater brand awareness and control. However, achieving the benefits requires a comprehensive set of strategic services leveraging the best of several providers. The cooperative agreement between the two companies provides a complementary set of services targeted at generics and brand applicants.

RIGHT OF THE DOT specializes in new and existing gTLD strategy, board advisement, premium domain strategy, market positioning and sales. The company is offering its expertise to assist new gTLD applicants in developing and executing premium domain name strategies including financial planning.

Architelos' executives have run registries and launched new TLDs. They provide the rigorous analysis and creative ideas for helping brands and businesses intelligently identify opportunities within the TLD industry. The company has also pioneered tools such as the Business Case Builder, which enables an applicant to easily create the cost and revenue projections for its TLD, as well as the customized report required by ICANN as part of the TLD application.

"The Right of the Dot team is a great complement to the Architelos team in terms of industry experience and track record," said Alexa Raad, CEO of Architelos.

"Architelos is unique in what it offers our clients — a hands-on team of executives with a successful track record of building registries and launching TLDs and its Business Case Builder that helps brands and generic TLDs create a strong and defensible application for their desired TLD," said Michael H. Berkens, Managing Director for RIGHT OF THE DOT.

"Interest in new gTLDs continues to increase among entrepreneurs, investors and corporations. And rightly so," said Monte Cahn, President of RIGHT OF THE DOT. "We are on the verge of a true paradigm shift in the domain industry, and forward-thinking businesses are aggressively planning around new gTLDs. With Architelos and RIGHT OF THE DOT in your court, you'll have the business intelligence, valuation and sales support you need to ensure your next move is a success."

Related topics: Domain Names, Registry Services, New TLDs

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