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Oversee.net's domain monetization business, DomainSponsor, today announced that it is rolling out a new set of publisher tools at T.R.A.F.F.I.C. East, which will be held in Hollywood, Florida from October 24 - 28, 2006. The new system features a sleek, easy-to-use interface with real-time previewing and a broad selection of customization options, giving more control and flexibility to domain owners.

DomainSponsor's publisher tools easily and automatically test landing pages by domain, providing a more effective monetization strategy by displaying the best performing and marginalizing the least converting. Customization with DomainSponsor is a cohesive experience—a seamless process that takes customers from landing page customization to revenue optimization—with options tailored to specific needs.

"Publishers will see multiple benefits from the improvements made to our technology," said Lawrence Ng, Chief Executive Officer of Oversee.net. "Most significant is the boost in performance which averaged over 10% in our Beta tests. Our publishers told us what they needed and that's what we're delivering. Customers now have increased control and will see higher payouts from simultaneous semantic, behavioral, and design optimization technology."

This year marks the fifth consecutive T.R.A.F.F.I.C. East sponsorship for DomainSponsor, solidifying a strong relationship built on innovation in the domain industry. At the conference, Oversee domain experts Ron Sheridan, Jothan Frakes and Steve Hisey will host an exclusive panel session that focuses on domain portfolio sales. The discussion will include how portfolio sales deals are evaluated, the processes associated with selling portfolios and how to structure sales for maximum benefit. Joining the panel are:

• Dr. John Berryhill, a patent attorney who has represented domain name registrants and trademark claimants in numerous UDRP and federal court proceedings;

• Anthos Chrysanthou, founder and CEO of Lease Domains, Inc., who will address the domainer's perspective on portfolio sales; and

• Paul Keating, an attorney who recently began Renova, Ltd, a rapidly growing law firm in Barcelona, Spain, will address tax implications of portfolio sales.

Related topics: DNS, Domain Names, Law