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.COM may be the most widely used extension in the world, but .INFO has the distinction of being the most widely understood extension in the world.

Whether it's short for informationen in German, información in Spanish, or le informazioni in Italian, the word "info" is understood as short for information in over 35 languages around the world. It's not surprising then that the .INFO domain is quickly becoming the global standard by which people are surfing the Internet to find more information on people, companies, or products and services.

.INFO is the first truly global domain as it's intuitive, easy to use and universally recognized. It allows businesses, marketers, individuals and organizations to easily reach a worldwide audience with information about themselves or their business. Most importantly, it's still much easier to get the .INFO domain name that people actually want, especially if the .COM version has already been taken.

Many companies are capitalizing on this opportunity. An Interbrand/BusinessWeek study found that nearly 70% of the world's most valuable brands have already registered a .INFO domain name. Also, companies are registering .INFO domains for more than just brand protection. They are using these domains to create websites that communicate important information to their customers.

"The Internet is about information, and the .INFO domain makes it easier to find it", says Robert Birkner, General Manager for DomainPeople. "Initially it was mainly domain speculators and large companies registering .INFO domains. But, with recent low price specials on this extension, we're starting to get a lot more interest from individual consumers, small business owners, etc. registering .INFO domains so that they can share information about themselves and their products with the rest of the world."

Many domain registrars have been offering specials on .INFO to help increase the extension's profile. The strategy is paying off. There are currently well over 3 million .INFO domains worldwide and on its current trajectory, the extension is poised to challenge .ORG for the number three position behind .COM and .NET. Recent high profile sales of .INFO domains have also helped to increase the demand for this domain. Casino.info and camping.info recently fetched just over $35,000 and $28,000 US earlier this year; creditcard.info just sold for $20,000.

It seems as though the word is finally out on .INFO domains. If you're looking to register yours, DomainPeople is offering a limited time special. You can pick a .INFO up for the low price of $6.99 USD for the first year.

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Related topics: DNS, Domain Names