Home / Industry

How a .COM Can Also be a .ORG: Open Compute Project

Something I've been discussing a lot recently is how a .COM can also be a .ORG.

Facebook, the social media giant, is currently the most visited .COM in the world. In addition, many have asserted that Facebook pages are replacing corporate websites as the main web destination and communication tool for organizations. The company's "About” section is even set up as a Facebook page opposed to a more traditional corporate website.

What's interesting, however, is that even Facebook has recognized the incredible value of .ORG by creating opencompute.org, which is the online home and primary source of information for the Open Compute Project. Launched in early 2011, Facebook created this initiative to accelerate data center server innovation and to build one of the most energy efficient, low cost computing infrastructures possible.

As a result of the Open Compute Project, Facebook's Oregon data center is now one of the most efficient in the world. How so? The company's energy consumption per unit of computing power has declined by 38%. The new data center's PUE is 1.073, which is significantly below the EPA-defined industry average of 1.5. Facebook has also implemented Ethernet-powered LED lighting and passive cooling infrastructure, which reduce the energy needed to run the facility.

Clearly, this project has already seen significant results and is a key part of Facebook's overall green initiative. Besides the strides Facebook is making environmentally with this project, what impresses me is that one of the most influential internet companies understands that .ORG is the proven and best choice for mobilizing a community around a cause.

By Lauren Price, Sr. Product Marketing Manager, .ORG, The Public Interest Registry.

PIR

About PIR – Public Interest Registry is a nonprofit corporation that operates the .org top-level domain – the world's third largest "generic" top-level domain with more than 10 million domain names registered worldwide. As an advocate for collaboration, safety and security on the Internet, Public Interest Registry's mission is to empower the global noncommercial community to use the Internet more effectively, and to take a leadership position among Internet stakeholders on policy and other issues relating to the domain naming system. Learn More

Related topics: Domain Names, Registry Services, Top-Level Domains, Web

 
   

Don't miss a thing – get the Weekly Wrap delivered to your inbox.

Related Blogs

Related News

Explore Topics

Dig Deeper

Verisign

Cybersecurity

Sponsored by Verisign
Afilias

DNS Security

Sponsored by Afilias
Afilias Mobile & Web Services

Mobile Internet

Sponsored by Afilias Mobile & Web Services

Promoted Posts

Now Is the Time for .eco

.eco launches globally at 16:00 UTC on April 25, 2017, when domains will be available on a first-come, first-serve basis. .eco is for businesses, non-profits and people committed to positive change for the planet. See list of registrars offering .eco more»

Industry Updates – Sponsored Posts

Global Domain Name Registrations Reach 330.6 Million, 1.3 Million Growth in First Quarter of 2017

.TECH Gets Its Big Hollywood Break

Why the Record Number of Reverse Domain Name Hijacking UDRP Filings in 2016?

UDRP: Better Late than Never - ICA Applauds WIPO for Removing Misguided 'Retroactive Bad Faith'

Major Media Websites Lose Audience Due to Slow Load Times on Mobile

The Rise and Fall of the UDRP Theory of 'Retroactive Bad Faith'

.PRESS Supports Press Freedom Day for 3rd Consecutive Year

5 Afilias Top Level Domains Now Licensed for Sale in China

Radix Announces Largest New gTLD Sale with Casino.Online

2016 Year in Review: The Trending Keywords in .COM and .NET Domain Registrations

Global Domain Name Registrations Reach 329.3 Million, 2.3 Million Growth in Last Quarter of 2016

DeviceAtlas' Deep Device Intelligence Now Addresses Native App Environment

A Look at How the New .SPACE TLD Has Performed Over the Past 2 Years

Neustar to be Acquired by Private Investment Group Led by Golden Gate Capital

Startup League Reports from WebSummit, Lisbon

.SPACE Becomes the Choice of the First Ever Space Nation Asgardia

MarkMonitor Supports Brand Holders' Efforts Regarding .Feedback Registry

8 Tips to Find Your Perfect .COM Domain Name

Why .com is the Venture Capital Community's Power Player

The .cancerresearch TLD: Search for Cure Drives Digital Innovation