CircleID

Kevin Murphy reporting in DomainIncite: "Japanese electronics giant Hitachi has emerged as the second big consumer brand to officially announce it will apply for a '.brand' top-level domain. GMO Registry, also based in Japan, is the company's back-end provider of choice, according to this news release..."

Canon was the first major consumer brand to announce it's intention to apply for a .brand TLD (i.e. .canon) back in March of 2010.

Related Links:
Hitachi to apply for .hitachi Kevin Murphy, Mar.2.2011
Hitachi to Partner with GMO Registry to Apply for and Operate ".hitachi" Domain Official Press Release, Mar.3.2011

Related topics: Registry Services, Top-Level Domains