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dotMobi, the official worldwide registry for the .mobi domain, has announced the date for its first auction of premium names.

The first set of 10 .mobi domain names will be made available via auction at the T.R.A.F.F.I.C. East domain conference in Hollywood, Florida, on October 27, 2006.

The 10 .mobi domains to be auctioned are "celebs," "cheaptickets," "flowers," "fun," "gossip," "hot," "laugh," "party," "stockquotes" and "wow."

The dotMobi Premium Names list is a compilation of commonly used words and phrases which dotMobi has set aside for equitable allocation as an alternate to the traditional "first come, first serve" procedure. These names will be distributed in batches through 2008 using both auction and Request for Tender (RFT) processes.

Sites built using the .mobi domain make accessing the Internet on a mobile device faster, less expensive and more reliable by offering content tailored for mobile phones. More than 150,000 .mobi domains have been registered since General Registration commenced on October 11, 2006.

"Given the strong demand for .mobi domain names, bidding at this initial auction will most likely be exciting," said Neil Edwards, CEO of dotMobi. "We anticipate that the winning bidders of these Premium Name sites will develop relevant and useful content for mobile Internet consumers."

Information on the initial names for the Request for Tender (RFT) process is planned to be released on November 6.

The list of ICANN (Internet Corporation for Assigned Names and Numbers) accredited registrars for dotMobi domain names can be found at: http://dotmobi.mobi/registrar.

For more information on .mobi domains and how to register .mobi domains, visit http://dotmobi.mobi. Visit the dotMobi blog at http://blog.mobi.

For more information about T.R.A.F.F.I.C. East, see http://www.targetedtraffic.com.

About dotMobi

Headquartered in Dublin, dotMobi - a wholly owned subsidiary of Afilias Limited - is a worldwide leader in enabling the development & discovery of quality mobile content through innovative services, in turn helping businesses and individuals reach the world's billions of mobile phone users. dotMobi spurs mobile industry innovation by giving content providers the tools they need to ensure the Web will work on mobile phones with speed, accuracy and relevant content. (Learn More)

Related topics: DNS, Domain Names, Registry Services, ICANN, Mobile, Top-Level Domains